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Many marketers still consider Reddit an enigma. Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. I’ve been an avid Reddit user for years and have witnessed firsthand the value it offers. If you’ve been hanging out on the Reddit sidelines, this is your wake-up call to get in the game.
Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. But Reddits role in the modern marketing mix has shifted. Reddit is also changing the search landscape. Why tracking Reddit trends is important for your brand Reddit is built to spark trends.
But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. million people use Reddit daily, and 379.4 million use it weekly.
But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. million people use Reddit daily, and 379.4 million use it weekly.
There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Theres a subreddit for you.
Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. Environmental and social responsibility aren’t bonuses; they’re baseline expectations. Key takeaway: This makes social media Gen Zs primary marketplace, learning platform and social hub. Animal welfare.
Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. For example, a brand community can also be a social community, and vice versa. How social communities work: You’re building engagement around audience interests, your brand campaigns, or industry events.
What social media platforms do they use? Qetsiyah Jacobson is a Social Media Community Manager at HeyOrca , and she agrees with Martin: You have to put in the effort to really know your community. Facebook groups and platforms like Reddit are a really good place to start.” What are their values, attitudes, and lifestyles?
Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in.
At this point, they’re digging into Google and large language model (LLM) results, Reddit threads, YouTube videos, and niche forums. This can be anything from social media accounts and blogs to podcasts and videos. Most people ask questions on Reddit because they couldn’t find their answer on Google.
Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. Additional ways to do audience research include: Forums and social media groups: Explore relevant Facebook groups, Reddit, Quora, and industry-specific forums.
Social search supports this, as you can appear on social media instantly, with algorithms rewarding quick responses. When you have discovered a trend, attempt to deliver a content solution within a couple of hours, especially when leveraging social search platforms.
I helped build Drift into a category-defining brand and turned my company, Exit Five, into a seven-figure media business. I make social media content. Test your message on social media immediately. If I were a founder, I would want to be on social media right now. We posted it on social media. That's what I do.
But it does help reframe your strategy for how discovery works now — across AI tools, social platforms, and new surfaces beyond traditional search. Search for your brand name, product names, and key team members across Google, social media, and industry forums. You’ll probably find mentions you didn’t know existed.
How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast , I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit.
Usually, this means combing through websites, analyst commentary, product pages, content libraries and even Reddit threads. I could also ask it to search public forums like Reddit to spot trends. When I asked the AI to help me understand customer sentiment, it pulled insights from social media, forums and review sites.
The table should have three columns: categories, subcategories, and subtopics. This is especially true for inspiration, where social media is vital. Coordinate with your social media team to release visual, inspirational content. Whether theyre exploring on social media or searching for information online.
A piece of cornerstone content, like an article, functions as an introduction to an entire topic category or subcategory of content on your website. In the cornerstone model, each genre would become like a different category or cornerstone topic you write about. No sweat, let me break this down.
So, I Googled reddit using ai to write good content and found dozens of threads. I’ve attached five relevant Reddit threads. You can do this for social media posts, articles, and emails (if you have access). The best place for unfiltered thoughts? I gathered a handful of community discussions and exported them as PDFs.
Here’s a sample prompt to get started (the more details, the better): Write a [blog post/social media caption/email newsletter] about [your topic] for [target audience – include their biggest challenges or goals]. This creates authentic, unpaid social proof that builds trust and boosts visibility. The benefit?
It’ll scrape Reddit threads, old Glassdoor reviews and that tweet you wish you’d deleted in 2016. Audit your context, not just your channels Are you showing up where people care about your category? But that’s a story for another time.) “Where’s the only place people always tell the truth?
Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned; and your carefully crafted email just got pushed to a new category at the back of the inbox. Think of the current rise of microinfluencers, executive social presences, and lo-fi marketing. 100% wrong.
A simple example: A clothing store spends $50,000 a month on social media ads, email campaigns, and influencer partnerships. After looking at the numbers, they realize: Social media ads bring in $20,000 for every $10,000 spent. If you want to be in the win category, you need to know how to optimize it. Influencers?
Kevin Indig , a growth advisor who has worked with companies like Nextdoor, Dropbox, Hims, and Reddit, believes theres nothing more powerful than demonstrating real results. Highlight them in post-discovery call emails and on social media to seal the deal. Focus on social selling. Dont waste it on unqualified leads.
These are genuine concerns, and driven by them, many artists have decided to ditch Meta’s social media platforms like Instagram and Facebook. Cara is a social media and portfolio platform for artists.” It’s a social media platform tailor-made for artists who are tired of Meta’s AI antics. What Is Cara?
If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist. You might be name-dropped in a news article, featured in a blog post, quoted on a podcast, included in a video transcript, or casually referenced in a Reddit comment.
Emotional research involves qualitative interviews, surveys, review mining, social listening, and competitor analysis to uncover what truly matters to customers. And we also do something called review mining and social listening, and we do an emotional competitor analysis. What matters to them? How do they feel right now?
AI platforms build their understanding of your business by pulling from third-party sources like reviews, Reddit threads, blog posts, news articles, and social media. Add genuine, non-spammy contributions to Reddit, Quora, and niche industry forums. It’s about how your brand is talked about across the internet.
Staying up to date on ever-changing social trends and understanding what works for others in your network can provide the insights you need to create even more successful campaigns in the future. Social media marketing conferences offer the perfect opportunity for marketers seeking to advance their careers.
Social media monitoring tools scratch the surface, tracking only social networks. Social media monitoring looks at one facet of the conversation, while brand monitoring software scans social and non-social channels instantly, so you stay in the know without needing to invest much time and effort.
And it goes and searches Reddit. Quora, forums, and social to go and find them all and then organize them into categories and then rank stack them so that you can get at a glance, what are the most frequently asked questions your audience is asking about the thing that you do or the thing that you sell, whatever category that is.
As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that usually returns ecommerce URLs? Websites with social media presence. Recently, I’ve noticed that Reddit and blogs often appear in the SERPs. Better branding simply means better CTR.
These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. This doesn’t typically include analysis of YouTube videos, Instagram/TikTok or forms like Reddit, but it will provide fast insights into the messaging and trusted media sources.
From social media to streaming websites, digital platforms have become integral to both personal and professional lives. million active social media users, underscoring the deep integration of digital platforms in everyday life. A large portion of Filipino social media users 67.7% As of early 2024, there are 86.98 With 94.6%
Time to go to Reddit to get some unfiltered opinions. You search for “after shave oil reviews reddit” and notice that once again, Truly Beauty shows up in the results. YouTube for social proof. Reddit for authentic reviews. But you also manage your social media profiles, product listings, app store pages, and more.
However, after analyzing hundreds of reviews from G2, Capterra, Trustpilot, and Reddit, we’ve found several recurring issues that users consistently mention: Costly Pricing Model – Costs escalate dramatically as your subscriber list grows, making it significantly more expensive than competitors for growing businesses.
Are they showing up for categories you should be competing in? Here’s how you do it: Choose two to three core concepts you want associated with your brand and use them everywhere: on your homepage, social bios, product pages, and press coverage. Does semantic consistency include social media captions and ads?
Scan the categories, find what matters most to your business right now, then get inspired by specific tactics that catch your eye. Create Native Social Content Native content gets 5x more reach because platforms want to keep users scrolling, not clicking away. Engage in Online Communities Reddit hates marketers. Help people.
He, from a very young age, was the founder of a successful startup called Social Go. You can mine your podcast for ideas, for articles, social posts, and other kinds of content assets helping you create more high quality work in less time. So, um, I’ve been going deep in kind of Reddit threads that I wouldn’t have found.
Social media sentiment isn’t just a brand health indicator—it’s your early warning system, your campaign compass and your real-time pulse on culture. A platform like Sprout Social can help you accomplish this. And if you’re still relying on outdated tools, you’re not listening. You’re guessing.
There’s no universally agreed-upon number, but a Reddit thread shows many TikTok users saying any video getting one million views or more can be called viral. How huge or slim are your chances of replicating this viral success on other social media platforms : A good idea is a good idea on every social media platform.
” (Ads, Reddit, and AI Overviews take up that real estate). Sleep Advisor awards a 1-to-5-star rating based on hands-on testing across categories like pressure relief, motion isolation, cooling, and responsiveness. FAQ-Style Content LLMs are trained on Q&A content from platforms like Quora, Reddit , and other public forums.
Social SEO: Positioning your social content for discoverability on the platforms and in organic search when possible, while building backlinks and shares to boost your brand. Forums and Communities: Reddit and Quora are dominating search. they target their pricing by being 1% of the average Social Security check in the U.S.,
Suddenly you notice that none of your social media activity seems to be showing up at all. That way, other social media users don’t suffer from spam because they can’t see it. And since the algorithms are the property of social media companies, it’s not in their best interest to reveal everything about them publicly.
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