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In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators.
retail sites across 18 product categories. However, some of these same product categories were in big demand during Prime Day. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found. billion in U.S. online sales this year. billion shoppers), agreed with Adobe that deeper discounts spurred sales.
Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Smaller platforms.
Creating a social media content calendar brings order and consistency to your content planning process. Quick Takeaways: Set clear social media goals to guide content planning. Use content categories to diversify posts and keep engagement high. Mapping Out Your Content Categories Diverse content engages audiences better.
Your TikTok account is hitting off. And then, you wonder, how can I get more out of my TikTok strategy ? Enter: TikTok ads. A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. There’s a lot more to these simple TikTok ads than meets the eye. TikTok ads cost money.
Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. Environmental and social responsibility aren’t bonuses; they’re baseline expectations. Key takeaway: This makes social media Gen Zs primary marketplace, learning platform and social hub.
Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.
If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. billion (!!) The latest U.S. You could be one of them.
But with AI’s growing capabilities, this category of content has become commoditized — easily generated, widely distributed, and harder to distinguish from the competition. This not only made the content harder for AI to replicate but also helped the brand grow its audience on community-driven platforms like TikTok.
Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in.
Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. This allows social listening tools to scan the platform, which I believe is one of the most valuable uses of Reddit. Amplified reach While Reddit certainly isn’t the largest social media platform on the block, don’t sleep on its users.
In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. I didnt go into it thinking it would be a social media business per se, says West. Table of Contents What is social media entrepreneurship? It was about adding value. In the U.S.
This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. What is live social shopping? How does live social shopping work?
Social search supports this, as you can appear on social media instantly, with algorithms rewarding quick responses. When you have discovered a trend, attempt to deliver a content solution within a couple of hours, especially when leveraging social search platforms.
Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. customizable template and start mapping out opportunities for your next win on social. Clear data.
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.
There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Theres a subreddit for you.
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically. It's so impressive to me when I reflect on the progress of other trending social sites.
The Australian market provides fertile ground for influencer campaigns, with high internet and social media usage. As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.
Content Creation For marketers, mind maps can outline and organize content ideas for blogs, social media, or marketing campaigns, ensuring coherence and consistency. I've benefitted from mind mapping out ideas for short-form content like TikToks or Reels for my own content. Branch out key themes. Add subtopics to your branches.
You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms.
We divide them into categories so you can find the option that best fits your needs. Hootsuite is a complete social media management dashboard. Hootsuites AI-powered social listening tool analyzes millions of conversations across social media. In this post well talk only about influencer marketing tools.
Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values.
Turkey also has a high Instagram audience uptake rate (88.8%) of the population using the social network. 84% of social users have an Instagram profile Instagram doesn’t just dominate by user count — it’s also the most widely adopted platform among global internet users with a social media presence.
On the surface, Instagram Reels vs. Story is a debate that many social media users have a hard time understanding. Thats why its critical to understand the differences between these two video formats and how to use them effectively in your social media strategy. So, can you pick one or the other? But try to produce a few Reels a week.
100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.
For social media managers working with local brands—or global brands eyeing the Aussie market—it’s about finding creators genuinely influencing purchase decisions, not just racking up views. TikTok followers Source: Instagram Tatenda Luna is known for her high-glam beauty transformations and sharp sense of humor.
Of those brands, 96% entered into one partnership with a top 100 celebrity influencer (determined by social media following), while the remaining 4% entered into multiple partnerships. Influencer marketing is everywhere now, just as paid social ads, shoppable ads and live streams and retail media networks are also coming into their own.
Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment.
Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience.
Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. For example, a brand community can also be a social community, and vice versa. How social communities work: You’re building engagement around audience interests, your brand campaigns, or industry events.
Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. They might be engaging with teams on social media.
This handmade candle brand has nearly 90K TikTok followers and 500K likes. Because platforms like TikTok, Instagram Reels, and YouTube Shorts are specifically designed to push your content to people who don’t follow you. For example, Toasted Mallow, a gourmet marshmallow shop, got over 1 million views on TikTok.
Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it.
If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. This guide will teach you more about the benefits of scheduling YouTube Shorts and how to schedule them using Sprout Social and the native YouTube app.
Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone. What is a social media budget? Stay flexible.
A study found that 73% of consumers use multiple touchpoints during their path to purchasebrowsing online, visiting a store, scrolling social media, or even clicking an email. Trust and Reviews : Social proof is everything. This is where social proof can help close that sale. Your job is to make saying yes as easy as possible.
Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Its about understanding your target audience, choosing the right social platforms, and creating content that resonates with decision-makers.
The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation. Through custom AI ad targeting, Lenovo says campaign ROI is up 270% and Sargento says non-category purchases are up 6.6%. ( Changing social media: Facebook use among Gen Z is dropping.
There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior. And guess what?
Social media is growing more fragmented. Gone are the days of one or two platforms dominating social media. We wanted to take a step back to analyze where social media users are spending their time and effort by analyzing platform growth, trends, and engagement over the past two years.
Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Fill in your business name, category, and description. Then click on Pages.
Think: Short videos or animations on social platforms Blog posts tied to lifestyle or work challenges Paid ads that highlight common frustrations in a simple way For example, Semrush uses TikTok to create short, relatable videos aimed at digital marketers. The best content for this stage is light, relatable, and built for discovery.
If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. Traditional print media and social platforms come in third and fourth. Social media ads aren’t just for B2C brands, either.
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