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How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Buffer Marketing

In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators.

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The top ecommerce trends from record-breaking Amazon Prime Day 2024

Martech

retail sites across 18 product categories. However, some of these same product categories were in big demand during Prime Day. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found. billion in U.S. online sales this year. billion shoppers), agreed with Adobe that deeper discounts spurred sales.

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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Smaller platforms.

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How to Build a Social Media Content Calendar

Marketing Insider Group

Creating a social media content calendar brings order and consistency to your content planning process. Quick Takeaways: Set clear social media goals to guide content planning. Use content categories to diversify posts and keep engagement high. Mapping Out Your Content Categories Diverse content engages audiences better.

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How to Run Ads on TikTok: A Step-By-Step Guide to TikTok Advertising

Buffer Marketing

Your TikTok account is hitting off. And then, you wonder, how can I get more out of my TikTok strategy ? Enter: TikTok ads. A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. There’s a lot more to these simple TikTok ads than meets the eye. TikTok ads cost money.

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How Gen Z values are changing marketing

Martech

Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. Environmental and social responsibility aren’t bonuses; they’re baseline expectations. Key takeaway: This makes social media Gen Zs primary marketplace, learning platform and social hub.

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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.