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Unlocking growth: The power of user communities for B2B SaaS companies

Martech

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Due to the intended business outcome of our mission, we opted for a closed community and eventually incorporated live meetups, initially via Zoom (during the COVID-19 pandemic) and later in person.

Customer 110
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Martech’s long tail: Countless tiny atoms

Martech

What the long tail really consists of, by and large, is not substantial technology offerings but what used to be called “point solutions” — bits of software that do one thing and perhaps do it very well. If I put a bit of software in the cloud and charge people a subscription to use it, suddenly I’m a tech vendor.

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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13

Customer 112
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5 Ways Cloud Solutions Can Be Leveraged For Business Growth

Zumvu

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9 Best Instagram Tools for Instagram Marketing (Revealed)

Jeff Bullas

Kicksta: Get Real Instagram Followers It’s no secret that having more real followers on Instagram leads to higher engagement, website clicks, and sales for your business. Kicksta is an Instagram growth service that helps you attract your ideal audience and grow your following on autopilot. Try Useviral now 2.

Marketing 246
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10 of the Most Successful Online Side Hustles Ever Launched

Jeff Bullas

Online side hustles have become increasingly popular in recent years, as more and more people look for ways to make extra money or build a business outside of their traditional 9-to-5 jobs. This can be seen as inspiration. I’ll give you an example. Today, Etsy has more than 60 million active buyers and over 2.5 million active sellers.

Food 278
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15 Key Marketing Automation Statistics

Backlinko

What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses? billion Revenue of marketing automation solution vendors is forecasted to reach $6.6 billion Revenue of marketing automation solution vendors is forecasted to reach $6.6