Martech

MARCH 18, 2025

AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing. AI-driven, on-demand buyer education (without vendor control). AI will curate buyer-led communities where users educate themselves. What replaces it?

CMO 120

CMO Transform Price Education 120

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% To sign up for the next CMO Survey, visit [link]. in the next year-nearly reaching the 8-year high of 8.9%

CMO 130

CMO New Technology B2C Analytics 130

Martech

MAY 20, 2025

But then a new investor comes in and suddenly, there’s a shiny new VP or CMO above you. If there is no plan for them to eventually become a VP, say so and instead commit to investing in their leadership development through education, coaching and exposure.

Transform 80

Transform CMO Education PR 80

Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

CMO 127

CMO Transform Energy Succession Planning 127

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. Back in education mode “Our perspective is still the same,” he said. It turns out that three months is a lifetime in adtech. And now Amit Kotecha was in town again.

Advertising 121

Advertising Advertisers CMO Education 121

Martech

AUGUST 20, 2024

To appreciate its importance, we must first understand these components: Knowledge The collection of facts, information and skills through education, reading and experience. While one can know without wisdom, wisdom cannot exist without knowledge. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketers 134

Marketers Marketing CMO Communications 134

Hubspot Marketing

JANUARY 8, 2025

Learning and development: This includes training new hires, offering continued education courses , and upskilling based on AI best practices or other emerging trends. And if you need help planning your ad strategy, this kit is great for that.) to marketing on average.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Hootsuite

OCTOBER 2, 2024

Colleges and universities are just now starting to offer social media training, and most social media managers have no formal education in the field. You could also consider allocating an education budget to each employee per year so that they can select the training that makes the most sense to them. Cost: $379.88 for B2C brands.

B2C 114

B2C CMO Copywriting Analytics 114

Martech

NOVEMBER 13, 2024

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

Transform 135

Transform Marketers Marketing Customer Acquisition 135

Hubspot Marketing

OCTOBER 31, 2024

Information-led content — also referred to as ‘educational’ content — is all about delivering facts, data, and answers to specific questions. We also cover five practical tips to help brands regain control of their narratives and create content that stands out from AI-generated material. Let’s dive in.

Logistics 116

Logistics CMO SEO Education 116

Martech

JULY 29, 2024

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% Better education, more strategic thinking and a focus on the customer will characterize those companies that can take the opportunity to adopt AI in a meaningful and measurable way in the months and years to come. of revenue in 2024 compared to 9.1%

Transform 140

Transform Branding CMO Education 140

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. Inform and educate potential customers. She provides fractional CMO services to B2B technology and professional services companies. “I And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 125

CMO Traditional Marketing Communications Marketers 125

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Save time on social media by using Hootsuite.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. What Is A Fractional CMO? What’s Next?

CMO 116

CMO Finance SEO Content Marketing 116

Hubspot Marketing

JULY 11, 2024

Providing real value — like masterminds or exclusive educational events — will delight your users and keep them engaged. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Transform 114

Transform Outbound Marketing Entertainment Inbound Marketing 114

Adams & Knight Marketing

NOVEMBER 15, 2022

“It is a privilege and an honor to be recognized with awards that ranks us among the best of our peers,” said Bill Knight, Principal and CMO of Adams & Knight. In total, Adams & Knight received 33 awards, the most of any agency in the state.

Advertising 246

Advertising Advertisers PR CMO 246

Hubspot Marketing

MAY 16, 2024

If you move up one level from the product, into the education phase, people are trying to learn how to manage and optimize their Facebook ad campaign. And then what are the topics that someone would want to educate themselves about?" What is the job to be done for that feature? Conduct keyword research.

CMO 130

CMO Advertising Advertisers User-Generated 130

Hubspot Marketing

JANUARY 17, 2025

But it was essentially educated guessing at the group level. It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpots CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers. It wasn't a bad approach. We wanted to do better than that.

Transform 120

Transform CMO Influencer Marketing Education 120

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 96

CMO Marketing Strategy Customer Journey Marketers 96

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

CMO 78

CMO B2C Marketers Marketing 78

Duct Tape Marketing

OCTOBER 3, 2024

Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities. 13:05] How do you scale this model? [18:03]

CMO 75

CMO Manufacturing Management Branding 75

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape. Content Marketing'

CMO 100

CMO Promotion Marketers Marketing 100

The CMO Survey

OCTOBER 8, 2018

Many are their companys de facto Chief Digital Officers, too, so its hardly surprising that the latest CMO Survey finds that digital dominates when it comes to corporate marketing budgets. CMO Survey respondents, 95.3% You can find details for all of these trends in three different free reports available from The CMO Survey here.

CMO 100

CMO B2C Transform Marketers 100

Hubspot Marketing

FEBRUARY 25, 2025

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs.

Transform 86

Transform Marketers Marketing Gen Z 86

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. What is the difference between a CMO and a fractional CMO?

CMO 82

CMO Transform Education Marketing Strategy 82

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. We do a lot of education.

CMO 85

CMO Key Performance Indicator Transform Thought Leadership 85

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% Join two upcoming webinars: S.

CMO 130

CMO B2C Marketers Marketing 130

CMO Network

MARCH 14, 2023

As the category leader, they view it as their job to educate the industry and the general public on the benefits of CBD. Over a decade ago, Charlotte’s Web created the CBD category and despite a roller coaster in the market, they remain the category leader today.

Education 95

Education Retail CMO Marketers 95

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 06:14] One challenge of the Fractional CMO model is essentially selling your time.

CMO 91

CMO Transform Shipping Social Media Marketing 91

Marketing Insider Group

SEPTEMBER 2, 2020

With 43% of CEOs not understanding marketing’s strategic business goals and 3% of board members having a marketing background, CMOs have the unique challenge of presenting strategies that both educate and demonstrate real results. So, how can CMOs become the factor that drives business growth? The first step is education.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Businesses Grow

NOVEMBER 11, 2024

In my upcoming book Audacious: How Humans Win in an AI Marketing World (Feb 2025), there’s an interview with Kory Marchisotto, the CMO of e.l.f. Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. She said: “When I came into e.l.f.,

Marketing Strategy 86

Marketing Strategy Content Marketing SEO Marketers 86

Hubspot Marketing

MAY 7, 2025

Marketing Against the Grain In this podcast, HubSpots CMO and Zapiers CMO provide an unfiltered perspective on marketing trends and growth tactics while sharing fresh ideas that any marketer can apply to their strategy. Pro tip: You can also tune into the episodes on YouTube if you prefer video over audio.

Social Media Marketing 112

Social Media Marketing eBook Marketers Marketing 112

Duct Tape Marketing

NOVEMBER 15, 2023

Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. Questions I ask Ryan Stewart: [00:47] How do you define fractional CMO? [03:18] 03:18] What are the main challenges for those attempting the fractional CMO model? [07:17]

CMO 81

CMO Law Non-Profit Promotion 81

Duct Tape Marketing

DECEMBER 18, 2024

John Jantsch (02:27.416) that's probably going to be very focused on execution, hire full-time marketing leader, maybe a CMO or fractional CMO, maybe pretty expensive. We have to talk about content that is educational and trust building. We need to hire a marketing fractional CMO. Hire an agency. You don't have the time.

CMO 65

CMO Transform Marketers Marketing 65

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. Deloitte's 2020 CMO Survey found B2B (product-focused) companies attribute roughly 9.4% Industry is a major factor, as well.

B2C 145

B2C CMO Energy Marketers 145

Set Up

APRIL 1, 2025

Carothers alongside AJ Brustein , the former VP Marketing at SmartNews, and Catherine LaCour , the CMO of Blackbaud, share their thoughts on the rise of AI, explain how it is shaping the way brands connect with consumers, and explore how AI is making marketing more personal, predictive, and automated than ever before.

CMO 59

CMO Copywriting Shipping Analytics 59

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO 56

CMO Price Marketers Marketing 56