Martech

DECEMBER 20, 2023

Whether you’re an old hand or just starting, you’ll find advice that you can use to improve SEO, content marketing, social media strategy, email marketing and more. The CMO Podcast Host Jim Stengel is a true marketing legend.

Marketing Ethics 100

Marketing Ethics Transform Copywriting CMO 100

Adobe Experience Cloud Blog

JUNE 16, 2017

SEO will always be important, but the best SEO programs are paired with email marketing, social media marketing , and other initiatives that enable reaching audiences directly. First, make sure your SEO strategy is converting searchers into customers and brand advocates.

CMO 113

CMO SEO B2C Thought Leadership 113

Hootsuite

AUGUST 25, 2021

In particular, marketers raised their eyebrows at the mention of a master’s degree program in social media management at USC Annenberg’s School of Journalism and Communications. At the root of all of this discourse is a fundamental truth: Over the last decade, social media marketing has come into its own as a profession.

Management 126

Management Social Media Marketing Education Communications 126

OnPassive Marketing

APRIL 9, 2022

The B2B marketing funnel has evolved into more of a looping roller coaster ride than a funnel. According to Adobe’s CMO, 9 out of 10 B2B buyers redo at least one task during the buying process. Segmented Email Marketing. It has one of the highest returns on investment of any marketing strategy to date.

Marketing Strategy 59

Marketing Strategy Promotion B2C Thought Leadership 59

OnDemand CMO

OCTOBER 14, 2022

The content marketing machine is always hungry and always ready for more content. Landing pages can help you stretch your content library and act as content for your marketing vehicles by giving you more things to share in your social media marketing/email marketing/etc. .

Transform 52

Transform CMO eBook Social Media Marketing 52

Sales Force: CMO

JANUARY 6, 2021

The challenge is very few marketers feel they have the tools to make these kinds of experiences happen. Only 3% believe their organizations are exceptionally effective in turning data insights into actions, according to a recent CMO Council survey. Prepare for another transformation. What’s next?

Transform 52

Transform CMO Customer Journey Food 52

Martech

OCTOBER 29, 2021

If you’re a consumer brand, do you even know if consumers are actually there, or if the metaverse is only populated by other marketers checking off the box for their bosses? Email marketing M&A is seeing a surge. Chris Wood, Editor. Understanding buyer intent .

Transform 103

Transform CMO User-Generated Advertising 103

Exposure Ninja

JULY 5, 2023

Social media is where connections and conversations happen, so jump in and make a splash. B2B marketers looking to maximise their digital presence should consider a social media marketing strategy. But why is social media marketing such a game-changer for B2B brands?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Orbit Media Studios

FEBRUARY 14, 2024

Look closely at the pages you’re sending traffic to with your paid search, email marketing and social media marketing campaigns. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Don’t bother A/B testing until you’ve done the basic landing page optimization.

Analytics 77

Analytics User-Generated eCommerce Advertising 77

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Market research isn’t just about reading graphs and digging through data: it’s about having meaningful conversations with people too. Email marketing research tools.

Market Research 97

Market Research Gen Z Price B2C 97

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. Over 60 pages of useful information you can use today, including 14 Knowledge Domains Marketing Managers should know, key terms that marketing managers use everyday and more.

Transform 51

Transform Marketing Marketers Manufacturing 51

CXL

JUNE 2, 2022

Inbound marketing for lead generation maps to the buyer journey and focuses on awareness-building marketing campaigns across multiple touchpoints, such as: Blogging ; Email marketing ; Social media marketing ; Referral marketing ; SEO optimized website landing pages ; Audio and video content.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Marketing Insider Group

AUGUST 27, 2019

Social Media Examiner took this idea to the extreme when promoting their Social Media Marketing World event. Whatever type of video you create , keep them short – three to five minutes is ideal – and distribute them across all your social media platforms. Don’t Overlook Good-old Email Marketing.

Content Marketing 40

Content Marketing Marketing Marketers User-Generated 40

Rock Content

JUNE 28, 2016

How you build that community is a long and complicated process that requires a consumer-first approach to marketing. This means creating a consumer-first content strategy ; developing a social media presence that encourages interaction; crafting an email marketing campaign that shares valuable insights with targeted end users; and on and on.

Transform 40

Transform Millennials CMO B2C 40

Sales Force: CMO

FEBRUARY 26, 2021

Hear Jenifer’s insights on the future of B2B marketing by tuning in to our Marketing Cloudcast. What’s next.

Marketing Strategy 52

Marketing Strategy CRM Marketing Automation Platform Marketing 52

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Marketing Insider Group

AUGUST 10, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY. All rights reserved.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Marketing Insider Group

AUGUST 10, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY. All rights reserved.

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Because it is an easy metric to obtain.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. of all emails face deliverability issues. billion by 2025.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hootsuite

JULY 17, 2019

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. There’s no such thing as a one-size-fits all social media budget. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Copywriting 111

Copywriting B2C CMO Direct Mail 111

Hootsuite

OCTOBER 20, 2020

At Avidia Bank, a mutual community bank headquartered in Hudson, Massachusetts, the social media team sees social as an opportunity to understand customers better. Social opens up that communication channel and it becomes a conversation,” explained Janel Maysonet, CMO at Avidia Bank.

Transform 117

Transform Customer Health Communications 117

Hootsuite

AUGUST 6, 2021

Social teams feel underappreciated, but the numbers show that they’re becoming more and more important to the bottom line. Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. of the marketing budget by 2026.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Three Strikes and You're Out: Why Marketing Automation Failed the First Time, and Why This Time Is Different (whitepaper). Why Invest in Marketing Automation (blog post). Six Email Marketing Tools and Resources. 20 Quick Tips for Improving Your Email Programs (StrongMail white paper). blog post).

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Hootsuite

OCTOBER 23, 2023

There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team.

Copywriting 80

Copywriting CMO Influencer Marketing Analytics 80

Marketing Insider Group

SEPTEMBER 30, 2010

Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Adobe Experience Cloud Blog

MARCH 30, 2016

Unfortunately, a lot of traditional organizations are stuck in hub-and-spoke mode, with email marketing, social media marketing and mobile marketing arms simply tacked onto their traditional core marketing department—which is often most adept at legacy mass marketing that’s becoming ever less relevant.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91