Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 111

CMO Transform B2C Marketing 111

Hubspot Marketing

JUNE 27, 2024

Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of the change, Brewer is eliminating the role of a global CMO and will instead have regionally divided marketing teams with regional CMOs. Assemble a dedicated team.

Global Marketing 116

Global Marketing CMO Marketing Marketers 116

Adobe Experience Cloud Blog

APRIL 25, 2018

Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise. Dayna Wellman, Marketing Operations Consultant, Etumos.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Set Up

APRIL 21, 2022

Set up CEO, Joe Koufman , virtually sat down with Tim Minahan , the CMO and EVP of Business Strategy at Citrix. He then worked for Procuri as their SVP of Global Marketing where he learned about the emerging concept of “software as a service.” Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO. First Name.

CMO 52

CMO Transform Thought Leadership Global Marketing 52

Adobe Experience Cloud Blog

JULY 13, 2018

Danielle Balestra, Director of Marketing Operations, Memorial Sloan Kettering Cancer Center. Jenn DiMaria, Marketing Automation Consultant, RevEngine Marketing, a Digital Pi company. Jim D’Arcangelo, SVP – Growth Marketing, UpCity. Joe Isaac, Global Marketing Manager, GE Healthcare.

CMO 116

CMO Thought Leadership Global Marketing Communications 116

Set Up

MAY 4, 2023

Set up CEO, Joe Koufman , virtually sat down with Michael Engleman , the CMO at SHOWTIME. He also shared that, as a CMO, he often uses his love for storytelling and language to make complex marketing functions into something that is simple for consumers. Engleman shared that he’s skilled at “making complicated things simple.”

CMO 52

CMO Entertainment Thought Leadership Global Marketing 52

Martech

DECEMBER 5, 2022

Her first email marketing job with ExactTarget (now Salesforce Marketing Cloud) got her hooked on the data-centered rationale behind email design. From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit.

Email Marketing 126

Email Marketing CMO Marketing Marketers 126

Martech

JUNE 24, 2024

The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We AI also played a key role in personalizing the “Clustomers” messaging across global markets.

Branding 124

Branding CMO Copywriting Marketing 124

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126

Set Up

FEBRUARY 28, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! Watch the full interview to the right. Sign up with your email address to receive news + updates.

CMO 52

CMO Thought Leadership Global Marketing Performance Marketing 52

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

Transform 138

Transform CMO Marketing Marketers 138

Martech

SEPTEMBER 15, 2021

.” That’s how Darrell Alfonso, who works in Global Marketing Operations for Amazon Web Services, kicked off day two of MarTech. There are currently no fewer than 61,000 job openings on LinkedIn which refer to “marketing operations” in the U.S.

CMO 125

CMO Marketing Marketers Global Marketing 125

Duct Tape Marketing

JULY 20, 2022

Marketing Podcast with Mark Kilens. In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

CMO 93

CMO Global Marketing Education SEO 93

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Adobe Experience Cloud Blog

MARCH 13, 2019

As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough. When it comes to managing consumer data, transparency is critical.

Thought Leadership 134

Thought Leadership CMO Advertisers Advertising 134

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.”

Event Marketing 98

Event Marketing CMO Global Marketing Marketing 98

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Chief Martec

APRIL 7, 2022

What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. What is the metaverse? hours a day on Fortnite and Roblox.

Real Estate 134

Real Estate Global Marketing PR Fashion 134

Martech

JULY 22, 2021

It looks like a comprehensive marketing operations package, and we’ve got a feeling we’ll see some more of these down the road. Former Salesforce CMO Buscemi joins Clari Board. This is why I’ve started telling marketers to study product management best practices in order to improve at their jobs.”

CMO 114

CMO Non-Profit Customer Journey Advertisers 114

Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. Pepsi CMO Todd Kaplan at DPAA Summit. Image: DPAA Global. Experiential culture.

CMO 126

CMO Advertisers Advertising Retail 126

Adobe Experience Cloud Blog

JANUARY 2, 2014

Websense, a global leader in the data security industry, is succeeding in their usage of marketing automation due to a strong team structure and savvy manager. Cristan describes their team structure as: Manager, Marketing Operation s – Overall marketing automation manager and administrator. (1 1 full-time employee).

CRM 135

CRM Thought Leadership Inbound Marketing User-Generated 135

Search Engine Land

MARCH 16, 2023

The biggest obstacle is working for global clients with a “decentralized” approach to marketing. Often, they have siloed organizational structures, making them unable to appropriately communicate SEO and paid media initiatives across global markets.

SEO 91

SEO Global Marketing CMO Search Marketers 91

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. That some marketing dollars will inevitably be wasted is not news. search ads) to mid- and low-funnel activities (e.g.,

Customer 111

Customer CMO Customer Journey Non-Profit 111

Adobe Experience Cloud Blog

JANUARY 2, 2014

Websense, a global leader in the data security industry, is succeeding in their usage of marketing automation due to a strong team structure and savvy manager. Cristan describes their team structure as: Manager, Marketing Operation s – Overall marketing automation manager and administrator (one full-time employee).

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Hootsuite

AUGUST 25, 2021

From the onset of the pandemic until June 2020, spend on social media as a proportion of total marketing budget has increased 13.3% to 23.2% , according to The CMO Survey. However, now that CMOs have seen its value, they anticipate that spending on social media will climb back to 23.4% Victor (@just4victor) July 27, 2021.

Management 140

Management Social Media Marketing Education Communications 140

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023.

Customer 119

Customer B2C Transform Retail 119

Businesses Grow

JUNE 26, 2023

In the early days, I was a distinctive voice since I had more than 25 years of global marketing experience. Simple example: I was helping a CMO who was having a hard time defining the unique value of his marketing agency. I immersed myself in the social media world, and I became part of the content creator revolution.

CMO 94

CMO Global Marketing Education Place 94

Litmus

MARCH 13, 2020

Check out these compelling facts and figures: Zendesk transformed the company’s email production process by empowering its global marketing team to build, test, and collaborate in one centralized system—saving the company 3 hours per email. Put email the center of your overall marketing programs mix. Performance.

Customer 93

Customer Transform CMO Communications 93

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Another common question is “how to accelerate” the pace required to reach an executive position as early as possible.

Marketing 121

Marketing Marketers CMO Marketing Plan 121

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Your customers want you to know them and remember them every time they interact with your brand. Not being on the channel your buyer is on.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Content Marketing Institute

AUGUST 24, 2018

Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership. The Sophisticated Marketer’s Guide to Content Marketing. The Sophisticated Marketer’s Guide to Global Marketing.

Entertainment 90

Entertainment Thought Leadership Marketing Marketers 90

Sales Force: CMO

NOVEMBER 1, 2022

The new State of Marketing report is here. We surveyed 6,000 global marketers to bring you the latest data, prepare for fresh digital experiences, and make the most out of new tech. Trend 1: Mastering tech tools is marketers’ number one priority – and also their biggest headache. What else is top of mind for marketers?

Customer 98

Customer Global Marketing Market Trends Inbound Marketing 98

Hubspot Marketing

JUNE 3, 2024

This is especially good for small businesses with limited staff or operating in global markets with different time zones. Kipp Bodnar, HubSpot's CMO, shared that using AI to design ads for subscriber growth slashed contact acquisition costs by 300%. Another way to use AI tools in advertising is for designing.

User-Generated 135

User-Generated Customer Journey Marketing Marketers 135

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. And use these insights to tell a story.

Thought Leadership 94

Thought Leadership Transform Marketing Marketers 94

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Set Up

DECEMBER 12, 2023

Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton noted, “The exciting part is being able to tell the story of the journey that happens in manufacturing. Ellen Donahue-Dalton , the CMO of VillageMD, shared about “the importance of trust as a cornerstone of brand, experience, talent management and culture.”

Real Estate 59

Real Estate Manufacturing Retail Education 59

Bannerflow

JULY 16, 2019

It’s also a leader for in-house marketing. Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. Since Elin Svahn started working at Klarna, she has overseen a rapid shift in how their internal marketing works. Read on to find out more…. What’s it like working at Klarna?

Transform 45

Transform Global Marketing Copywriting PR 45