Hubspot Marketing

MAY 12, 2025

When I hear HubSpot, I think about CMO Kipp Bodnar and his podcast. In my case, my market of one is HubSpots CMO, Kipp Bodner. Next, I asked myself what kind of content would help my market of one Kipp Bodner, the CMO of HubSpot solve a problem. Instead, I think about a person who is related to that company.

Branding 120

Branding CMO Health Customer Acquisition 120

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Photo: Chris Wood.

Retail 119

Retail Shopper Market Shoppers Advertising 119

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Inside the surveys: Audiences, methods and focus areas The CMO Survey: 281 U.S. MarTech’s State of Your Stack Survey. MarTech Survey: 65.7%

Transform 69

Transform CMO Health Marketers 69

Adams & Knight Marketing

NOVEMBER 15, 2022

“It is a privilege and an honor to be recognized with awards that ranks us among the best of our peers,” said Bill Knight, Principal and CMO of Adams & Knight. In total, Adams & Knight received 33 awards, the most of any agency in the state.

Advertising 246

Advertising Advertisers PR CMO 246

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. Start with quarterly assessments of tool usage, integration health and business impact. Integration health scores. They aren’t building a tech stack they’re methodically fixing what’s broken.

Transform 109

Transform Finance Marketing Automation Platform Health 109

Martech

JUNE 12, 2025

Each VP or CMO on the sidelines has a unique story, but most are eager to reenter the full-time workforce. Access to health insurance and retirement benefits like a 401(k) are critical for many who support families and plan for the future.

CMO 101

CMO Marketers Marketing Health 101

Set Up

MAY 12, 2022

Set up CEO, Joe Koufman , virtually sat down with Patricia Corsi , the Global Chief Marketing and Digital Officer at Bayer Consumer Health. Only a couple years passed until she was recruited for a role with Bayer Consumer Health in Switzerland. Never miss a CMO Spotlight! that lead their seven divisions. First Name.

Health 52

Health CMO Pharmaceutical Transform 52

Set Up

FEBRUARY 17, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She is part of The Black Executive CMO Alliance , or BECA, where one of their core values is mentorship.“Within Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. First Name. Email Address.

CMO 52

CMO Health Thought Leadership Education 52

Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. We have a brand health tracker that we keep an eye on, measuring ourselves against a competitive set,” she said. “We Measuring success. Brand awareness campaigns are trickier to measure than those aimed at increasing sales. “We

Branding 76

Branding Millennials Finance CMO 76

CMO Network

AUGUST 10, 2022

With the traditional pharmacy leaders, Walgreen’s and CVS, expanding virtual and in-person care, while Amazon and Walmart leverage their footprints and subscription models—the frontline healthcare wars are about to get even more competitive.

Health 113

Health Retail CMO 113

Adobe Experience Cloud Blog

APRIL 25, 2018

Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Randy Frisch, President, CMO, and Co-Founder, Uberflip. Amanda Todorovich, Senior Director, Content & Creative Services, Cleveland Clinic. Dayna Wellman, Marketing Operations Consultant, Etumos.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand. This is John Jantsch.

Customer 69

Customer Transform Energy Health 69

Set Up

SEPTEMBER 24, 2024

Recent trends from The Digital Project Manager and The CMO show that: Sustainability is Non-Negotiable For the travel industry, that means greener options like eco-friendly accommodations, low-carbon flights, and transparent sustainability practices.

Customer 59

Customer CMO Health Marketers 59

Sales Force: CMO

JULY 19, 2021

To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands. GET THE GUIDE.

CMO 98

CMO Energy Health B2C 98

Businesses Grow

OCTOBER 30, 2023

Sergio Zyman , ex-CMO for Coca-Cola, used to tell me the goal of marketing was to “sell more stuff, to more people, more often, for more money.” And if you work in marketing, you’re probably playing a role in the global mental health crisis. Perhaps YOU are directly contributing to the mental health crisis.

Health 128

Health Social Media Marketing CMO Education 128

Adams & Knight Marketing

JUNE 26, 2018

” It featured the latest slow-motion video technology to emphasize the health system’s commitment to take patient performance to a whole new level. “Being recognized by the Telly Awards for this work is especially significant to us,” said agency principal and CMO Bill Knight. with a whole body approach.

CMO 130

CMO Health Marketers Marketing 130

Set Up

JUNE 24, 2025

This one gets to the heart of relationship health. Just check out our CMO Spotlight interviews. Understanding how your peers are applying it is essential to identifying your best use cases and informing your strategic approach. Q3 | Why are marketers ending agency relationships? We hear this from nearly every marketing leader.

CMO 52

CMO Health Marketers Marketing 52

The Next CMO

MAY 26, 2022

Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? Hiring the right fractional CMO (also known as an outsourced CMO or interim CMO) can address the time element and leverage the company’s ongoing momentum. in medical device, digital health or Health IT) along with success?

CMO 52

CMO Health PR Customer 52

Martech

SEPTEMBER 27, 2024

I went to a start-up weekend and pitched a concept I’d been working on — a mobile app for health and fitness — won the start-up weekend and basically had the opportunity to quit my job and have no money! Q: Tyler Samani-Sprunk, CMO at Simple Strat (and also a MarTech contributor ) — how did he come on board? We had not met prior.

CMO 72

CMO Health CRM Advertising 72

Martech

NOVEMBER 3, 2021

And it is no doubt yet another of the seemingly infinite series of trends accelerated by the challenging health, social and political environments we now inhabit. Bazaarvoice, the UGC management platform, has announced the appointment of Zarina Lam Stanford as CMO. Nevertheless, the trend strikes me as plausible. Editorial Director.

Health 110

Health CMO Communications Digital Marketing 110

Martech

JANUARY 4, 2023

Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. And speaking of speaking, Amber is a renowned keynote speaker not only on marketing, but also on important issues like overcoming imposter syndrome and the intersection of mental health and the workplace.

CMO 125

CMO Millennials Marketers Marketing 125

CMO Network

JULY 13, 2022

After the success of his first investment, Blaze Pizza, Schwarzenegger has gone on to be an early check in breakout successes like Super Coffee, Olipop, and Liquid IV. Along with his mother Maria Shriver, MOSH is his latest venture in the world of disruptive consumer brands.

Health 98

Health Branding Food CMO 98

Hootsuite

OCTOBER 20, 2020

Social opens up that communication channel and it becomes a conversation,” explained Janel Maysonet, CMO at Avidia Bank. Our research found that social media can drive operational efficiencies and contribute to key business results in areas like employee engagement, customer satisfaction, and brand health.

Transform 142

Transform Customer Health Communications 142

Marketing Insider Group

JULY 16, 2015

Fast-forward to just a few weeks ago, when a paper I co-authored with The CMO Club—called the “CMO Solution Guide to Leveraging New Technology and Marketing Platforms”—was released. This chart, from the CMO Solution Guide , is all the proof you need. CMO Solution Guide. How do we know they want it? Photo Credit.

CMO 97

CMO New Technology Health Marketers 97

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 52

CMO Transform Health Customer Journey 52

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024.

CMO 52

CMO Food Health Advertising 52

Set Up

MARCH 3, 2022

Set up COO, Amanda Thompson , virtually sat down with Natanel Bigger , the Founder and CEO for MONPURE, the world's first dedicated scalp and hair health brand, to discuss the origins of the company, their focus on being ethically and morally sourced, and more. “ Never miss a CMO Spotlight! ” WATCH + READ THE RECAP BELOW.

CMO 52

CMO Thought Leadership Fashion Energy 52

Set Up

JULY 12, 2022

Proctor , EVP and CMO at State Farm Arena and Atlanta Hawks. 3 - Love | Jo Ann Herold , Former CMO at Honey Baked Ham Co. 5 - Collaboration | Joanna Irwin , Global CMO at Randstad. 6 - Purpose Driven | Ellen Donahue-Dalton , CMO at VillageMD. 8 - Respect + Integrity | Lauren Weatherly , SVP Marketing at Azalea Health.

CMO 98

CMO Health Communications Promotion 98

Hubspot Marketing

DECEMBER 19, 2023

This trend will show most clearly in the consumer app space – think fitness, health, nutrition and productivity. Source: Layoffs.fyi With the help of better tools, newer codebases and AI, companies will need fewer engineers to build and ship meaningful products efficiently.

Gen Z 134

Gen Z Non-Profit Millennials Shipping 134

CMO Network

OCTOBER 25, 2022

Do youwant to live a healthier and longer life? Lets go back to 1937, when Albert Szent-Györgyi won a Nobel Prize for his discovery of vitamin C, a massively consequential discovery, as it not only saved and extended countless lives, but it also contributed to the foundations of modern nutrition.

Health 99

Health CMO 99

Martech

APRIL 20, 2022

Having data all in one place in real-time, the meal subscription company can now deliver a tailored customer experience encompassing health-conscious meal plans and workout recommendations via its smart CDP.

Transform 98

Transform Customer CMO Customer Journey 98

CMO Network

JULY 11, 2022

On a mission At 35, after working as an investment banker, a global financier, and founder and CEO of Beauty.com, Barnett had achieved a level of success that would enable him to put into motion his plan to buy a company and harness “business as a force for change.”.

Health 98

Health Product CMO 98

Adobe Experience Cloud Blog

AUGUST 29, 2012

All of this detail is useful and has its place, but a CMO needs to have a clear view of some key marketing metrics. If a CMO spends a dollar on a particular programme then it’s very useful to know how much pipeline was generated by that dollar. So there is now a serious risk of blinding people with too much science.

Finance 100

Finance Logistics CMO Manufacturing 100

Martech

NOVEMBER 29, 2023

The marketing function risks having its operations diluted to the point “it can no longer drive long-term business health,” the report found. When I want to use certain channels, I have to go ask a favor and get on the schedule instead of having it be part of my deployment strategy,” said one CMO in the report.

Non-Profit 116

Non-Profit CMO Health Marketers 116

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketers, we have traditionally defaulted to targeting demographics that look like this: The ideal client is a woman between the ages of 35-50, holds decision making power within the marketing department (senior manager, director, VP, or the CMO-if you’re lucky) at a SaaS company with 200+ employees and a minimum of $50M in revenue.

Millennials 134

Millennials Thought Leadership Marketers Marketing 134

Sales Force: CMO

MARCH 21, 2025

One of the first projects Fredrickson and Di Giacinto built on Marketing Cloud was an email campaign explaining why dental insurance is important and how its connected to whole body health. The campaign also showed the advantages of Delta Dental. That journey resulted in more than 2,000 new member subscriptions.

Health 87

Health Marketers Marketing Email Marketing 87

CMO Network

APRIL 15, 2022

As the world dives deeper into embracing lifestyles focused on wellness, Naturna is a new brand and practice that is pioneering new approaches to holistic health. I caught up with founder Christina Burns to find out more.

Health 52

Health Branding CMO 52