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Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. The problem-driven buyer: Martech as a solution The smartest CMOs treat martech like surgery. This strategic foresight can spark transformation.
The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.
Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation.
We had earlier met with Mitel CMO Eric Hanson. ” Generative AI, says Domingos, has transformed everything. vendor of longevity protocols, helping maintain health throughout the aging process. A big part of its business is supplying vitamins, minerals and health supplements. Give us your data and we will train it.
Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.
Set up hosted a LinkedIn Live event led by Set up Founder & CEO, Joe Koufman , that featured Courtney Lewis , the CMO of The Variable, and Elicia Azali , the CMO of Beazer Homes, to unveil the 2024 Set up Marketing Relationship Survey – an annual report that delves into the dynamics between marketing Agencies and Clients.
The Health and Life Sciences (HLS) industry is experiencing a fundamental shift driven by changing consumer expectations, tighter regulations, and a surge in digital innovation. Patients are now behaving like traditional consumers, expecting tailored interactions that address their health goals.
Say you’re a fractional CMO posting weekly commentary on B2B go-to-market shifts. Thought Leadership Strategic hashtags help anchor your content to emerging ideas, not just trending noise — turning casual views into long-term attention. Over time, peers and prospects begin associating your posts with category-level thinking.
Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. It’s all about knowing the customer.”.
Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.
The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.
“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. Unfortunately, this neglects one of the foundational pieces of website health: the technical structure. SEO platforms: A snapshot.
Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.
Set up CEO, Joe Koufman , virtually sat down with Patricia Corsi , the Global Chief Marketing and Digital Officer at Bayer Consumer Health. Only a couple years passed until she was recruited for a role with Bayer Consumer Health in Switzerland. Additionally, Corsi leads the digital transformation program for all the functions.
Barreira is SVP, Global Chief Marketing and Communications Officer at digital transformation consultancy Publicis Sapient, present in 17 countries and serving clients like Walmart, Nestlé and Audi. Publicis Sapient CMO Teresa Barreira. Starting with strategy. “We’re in the third year with the study,” she said.
Having data all in one place in real-time, the meal subscription company can now deliver a tailored customer experience encompassing health-conscious meal plans and workout recommendations via its smart CDP.
This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Enterprise Transformation. Enterprise health. Early warning.
The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Uwe Ellinghaus, CMO, Cadillac. The Lincoln Motor Company’s “Lincoln Now”. We want to inspire.
CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.
Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.
No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights. Understand your audience better Insights from social provide a direct line to your target audience that will help you rise above your competition and ensure the long-term health of your business.
Example: CMO and R&D). Sprout’s Listening tools help brands tap into global social conversation to extract actionable insights that improve brand health and fuel brand awareness. Transform the raw figures into riveting dashboards and data visualizations. (Example: demonstrate positive changes in brand reputation).
Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! The Forefront of Transformation.
Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO. Penny Wilson. “
The marketing function risks having its operations diluted to the point “it can no longer drive long-term business health,” the report found. When I want to use certain channels, I have to go ask a favor and get on the schedule instead of having it be part of my deployment strategy,” said one CMO in the report.
Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more. Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more. Are you paid enough?
By Brett Schklar Estimated Read Time: 6 minutes As the business world continues to evolve, the role of the Chief Marketing Officer (CMO) has become even more vital. Tasked with overseeing a company's marketing strategy, CMOs play a critical role in driving growth and brand awareness.
In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices.
In the Set up CMO Spotlight series, marketing leaders share their journeys, leadership styles, and advice. 2 - Prioritize relationships | Catherine Lacour , CMO at Blackbaud. 7 - Find a mentor | Alex Morehouse , Chief Digital Officer and Chief Marketing Officer at Banner Health. 9 - Nobody is perfect | Lisa Tan , CMO at Reverie.
Look, if you wanna know what's happening now in marketing, what's ahead and how you can stay ahead of the game, this is the podcast for you, host and HubSpot's, CMO and SVP of Marketing. So I was at, as you mentioned, fast Company, but also me, men's Health Maxim. And companies transform as a result, right?
Consumer marketing is undergoing a massive transformation. For the sixth year in a row, Seraj Bharwani, our Chief Strategy Officer, moderated the Advertising Week CMO Panel and this year’s was one of our most successful to date with the CMOs of leading DTC marketers. Consumers are looking to do things differently.
Then we gave a shout out to some recent CMO Spotlight interviews from some amazing women marketing leaders that highlighted some great leadership advice. Laura Trotter | Equifax | CMO Spotlight “I think the best leaders are those who surround themselves with the brightest and the best.” Lisa Tan | Reverie | CMO Spotlight.
I’m Pete Housley , CMO of Unbounce. ” We’ve got this three card layout with three benefits and accompanying images, and the three benefits are, “Burnoff energy with a fun and engaging activity, improve physical health through low impact exercise, prevent boredom and attention seeking behavior.”
Alyson Caffrey joins me to elucidate how the Sabbatical Method is transforming the marketing systems landscape. You're supposed to consider what can I take from this really challenging disciplined time and how can I weave it into my overall health and wellness in my personal life? And then what habits do I need to keep daily? (17:53):
I’m Pete Housley, CMO of Unbounce. You lead complete and total digital transformations, even at the enterprise level. There was a mountain of data coming at businesses, and as digital transformation sped up, new systems were implemented that were creating more and more data. We’ve done a big data transformation.
I’m Pete Housley, CMO of Unbounce. You lead complete and total digital transformations, even at the enterprise level. There was a mountain of data coming at businesses, and as digital transformation sped up, new systems were implemented that were creating more and more data. We’ve done a big data transformation.
Equally, Satmetrix also found that a significant number of companies suffered from blasé or negative customer sentiment with companies spanning a range of industries including financial services, health insurance, telecommunications, Internet service providers, and cable and satellite TV. But it won’t stop there.
Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers.
Blackbaud’s CMO, Catherine LaCour, shared, “The more data we have, the smarter our marketing gets…it unlocks new potential for how marketers can create value for prospects and customers, while servicing and even connecting them in meaningful and differentiated ways. 2023 Insight: It’s not as much of a priority as before.
High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% of revenue.
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