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The hidden costs of martech sprawl and how to overcome them

Martech

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. The problem-driven buyer: Martech as a solution The smartest CMOs treat martech like surgery. This strategic foresight can spark transformation.

Transform 110
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Customer experience tools and strategies: 2025 Predictions

Martech

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 126
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CMOs, CEOs and marketers are all struggling with martech data issues

Martech

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation.

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Mitel makes customer experience Talkative

Martech

We had earlier met with Mitel CMO Eric Hanson. ” Generative AI, says Domingos, has transformed everything. vendor of longevity protocols, helping maintain health throughout the aging process. A big part of its business is supplying vitamins, minerals and health supplements. Give us your data and we will train it.

Customer 115
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Consult with Ease: Personalize Your Customer Stragtegy Using AI

Duct Tape Marketing

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

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Insights from the 2024 Setup Marketing Relationship Survey: What Marketers and Agencies Need to Know Event Recap

Set Up

Set up hosted a LinkedIn Live event led by Set up Founder & CEO, Joe Koufman , that featured Courtney Lewis , the CMO of The Variable, and Elicia Azali , the CMO of Beazer Homes, to unveil the 2024 Set up Marketing Relationship Survey – an annual report that delves into the dynamics between marketing Agencies and Clients.

CMO 59
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How HLS Personalization is About to Revolutionize Patient and Member Experiences

Sales Force: CMO

The Health and Life Sciences (HLS) industry is experiencing a fundamental shift driven by changing consumer expectations, tighter regulations, and a surge in digital innovation. Patients are now behaving like traditional consumers, expecting tailored interactions that address their health goals.