Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came to the company from The Expedia Group, where he was SVP and general manager. He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish.

New Markets 112

New Markets Finance Customer CMO 112

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 89

CMO Price Transform Marketing Strategy 89

Content Marketing Institute

JANUARY 3, 2018

One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Let journalists be journalists. They’re insiders.

Transform 98

Transform Management New Markets Manufacturing 98

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways.

Transform 65

Transform Marketers Marketing Manufacturing 65

Marketing Insider Group

OCTOBER 28, 2015

Some tout that HR is the new marketing. But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. This all brings me back to marketing’s ambitions. The post Are CMO Ambitions Too Low?

CMO 99

CMO Finance Energy Communications 99

Sprout Social

FEBRUARY 16, 2023

Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. How could an integrated social media management tool support your customer care efforts?

Management 134

Management CMO Marketers Marketing 134

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. The New Demand Center.

CMO 79

CMO Thought Leadership Telemarketing Transform 79

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. of marketing jobs were lost over the last year (February 2020 to February 2021). were senior manager roles. Marketing job were also added last year—a 9.1%

CMO 130

CMO B2C Marketers Marketing 130

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 The CMO Survey Award for Marketing Excellence is selected by fellow marketers.

CMO 130

CMO Finance Marketers Marketing 130

Set Up

JULY 18, 2023

The Set up CMO Spotlight series highlights high achieving marketing executives from different industries. Leaders are taking more of a human-centered approach to managing their teams. They encourage new marketers to seek growth in every aspect of their career. Be curious, ask questions, and listen.

CMO 52

CMO Communications Management New Markets 52

Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. New marketers spend a lot of time observing and absorbing information, and often feel less knowledgeable. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Performance Marketing Management 59

Marketing Insider Group

SEPTEMBER 17, 2019

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from the upper half, piling up inexorably in the bottom until time runs out and the CMO is politely asked to leave.

CMO 109

CMO Marketers Marketing Customer 109

Martech

SEPTEMBER 9, 2021

Steve goes on to propose consistent language based on breaking down the specific elements of roles like Marketing Technologist, Marketing Operations, Data Scientist and Product Manager. These roles reflect some of Scott Brinker’s marketing tech role types : Maestro, Maker and Modeller. Read more here.

CMO 125

CMO CRM Management Analytics 125

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets?

CMO 130

CMO Communications Finance B2C 130

Set Up

SEPTEMBER 7, 2022

The first of the three guides in the series is our Guide to a New Role | Marketing Director. The Director of Marketing is responsible for implementing the company's overall Marketing strategy and works closely with the Chief Marketing Officer (CMO).

New Markets 59

New Markets CMO Marketers Marketing 59

Set Up

JULY 12, 2022

WATCH SOME OF THE MARKETER MUSINGS VIDEOS BELOW. #1 Proctor , EVP and CMO at State Farm Arena and Atlanta Hawks. 3 - Love | Jo Ann Herold , Former CMO at Honey Baked Ham Co. 5 - Collaboration | Joanna Irwin , Global CMO at Randstad. 6 - Purpose Driven | Ellen Donahue-Dalton , CMO at VillageMD. Authenticity.

CMO 98

CMO Health Communications Promotion 98

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Martech

JANUARY 3, 2022

How does marketing operations fit in your organization? What do marketing operations professionals do? Why marketing operations teams devote most of their time to automation, and campaign management tools. How marketing operations teams are structured. Nearly 30% were Marketing Managers, followed by 13.8%

Transform 120

Transform CMO Marketing Automation Platform Marketers 120

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management 79

Management User-Generated Inbound Marketing CRM 79

Adobe Experience Cloud Blog

MARCH 26, 2019

During this process, Tysen found himself forming some unusual synergies across the organization, working with other C-suite executives such as the chief customer success officer, the CMO, and even the CFO. SunTrust CMO Susan Johnson came on stage with Adobe CTO Abhay Parasnis to discuss how digital is disrupting financial institutions.

Transform 133

Transform Customer Branding Finance 133

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Transform 133

Transform CMO Customer Acquisition Finance 133

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. As the martech taxonomy continues to expand, so do the roles charged with implementing and managing our martech stacks. What does a marketing technologist do ?

CMO 102

CMO Analytics Shipping Marketers 102

Adobe Experience Cloud Blog

MARCH 23, 2018

Not only that, Deloitte found that 27% of surveyed CMOs said their role is primarily responsible for growth strategies and revenue generation, above the CEO (21%). The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them.

Customer 134

Customer Thought Leadership Analytics Marketers 134

Marketing Insider Group

FEBRUARY 21, 2012

Then I am going to introduce the class to Kevin Cassidy who manages the @ SAP twitter and other social media accounts for SAP. I’ll share a personal story from Kevin about the response he received from the CMO of Express, Lisa Gavales (@ ExpressLisaG ) to a customer complaint (we think she passed the test – nice job Lisa!)

Social Media Marketing 99

Social Media Marketing CMO Marketing Mix Analytics 99

Adobe Experience Cloud Blog

APRIL 21, 2014

This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees. The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. That’s a 3.2%

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing Thought Leadership 134

Rock Content

DECEMBER 15, 2020

For the CMO, this is indispensable for resource management. Well, to start with, monitoring this journey allows the CMO to understand, for example, what the main sources of lead acquisition are. The budget sets limits and avoids excessive expenses, encouraging investment in effective actions with higher ROI.

CMO 134

CMO Marketers Marketing Inbound Marketing 134

Martech

NOVEMBER 3, 2021

Marketers are placing less emphasis on traditional analytics in favor of operations. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. “But it still makes up a large percentage of where marketing teams are allocating their budgets.

Analytics 117

Analytics Product CMO Marketers 117

Marketing Insider Group

JULY 28, 2011

Cheryl Burgess is the Managing Partner at Blue Focus Marketing. Cheryl has written about this in the Quest For The Marketing Technologist , so she was the first person I thought of to ask. First, you need to create a business process for reviewing new technologies.

Automobile 97

Automobile New Technology Marketers Marketing 97

Content Marketing Institute

JULY 18, 2018

Then, a new CMO joined the firm, and budgets were put on hold. New workflow rules required posts go through extra regression testing through IT, taking publishing from days to weeks. In November 2017, the content marketing director was called into the CMO’s office. The cadence slowed to a crawl. Click To Tweet.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketers 81

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Transform 111

Transform eCommerce Retail CMO 111

Orbit Media Studios

SEPTEMBER 3, 2024

I don’t greenlight a redesign process unless there are other reasons, like launching a new product, attacking a new market, or changing the positioning of the company. Content management systems have improved. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Is my site hard to update?

CMO 116

CMO SEO Copywriting New Technology 116

Marketing Insider Group

NOVEMBER 10, 2020

A: Well, having been in many functions at SAP Marketing, including the Business Management Office (BMO) in Global Marketing, it is great to see that we are in planning season in what has been a most unusual year!

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Adobe Experience Cloud Blog

AUGUST 5, 2011

Marketing Operations drives this effort. Competitive, market dynamics can be opportunities or landmines. Marketing Operations tracks leading indicators to manage turbulence. Like a good circulatory system, MO enables blood flow between Marketing & other groups. Marketing is a top organizational spender.

Transform 104

Transform Non-Profit Marketers Marketing 104

Chief Martec

SEPTEMBER 25, 2023

It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. There was also a remarkable uptick in these responsibilities being managed by external services partners. Who should manage your shared analytics tools?

Customer Journey 100

Customer Journey Law CMO Marketers 100

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Product Market Has Changed. Are you still marketing to the right audience? Is it time to expand into a new market?

Manufacturing 107

Manufacturing Shipping CMO Management 107

Martech

FEBRUARY 2, 2024

Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. Prompts: “How do I leverage data analytics to improve my marketing efforts?” ” Theme No. 2: Data and technology.

User-Generated 112

User-Generated Marketers Marketing CMO 112