SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. This can help businesses identify any issues or areas for improvement and adjust their marketing strategies accordingly. Get Your Free Marketing Guide Now.

Transform 65

Transform Marketers Marketing Manufacturing 65

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

SocialPilot

JANUARY 27, 2025

An example ICP: A marketing manager at a SaaS company with 100500 employees looking for ways to streamline campaign performance reporting. a CMO, IT manager, or procurement officer). Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits.

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 06:14] One challenge of the Fractional CMO model is essentially selling your time.

CMO 92

CMO Transform Shipping Social Media Marketing 92

Marketing Insider Group

JUNE 12, 2015

As such, you’re facing one big problem regarding your marketing strategy: to outsource, or not to outsource. To help you make your decision, here are three options you have for getting some marketing help: Outsource Your Marketing Strategy. Outsourcing your marketing strategy entirely has some big benefits.

Non-Profit 108

Non-Profit CMO Affiliate Marketing B2C 108

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Use your marketing powers to do good in the world! Remove rows with fewer than 50 sessions.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Orbit Media Studios

OCTOBER 30, 2024

And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars.

SEO 107

SEO Branding User-Generated PR 107

Marketing Insider Group

MARCH 17, 2025

And while this is definitely important, you can’t forget about the role of high-quality content and link building, says Sam Edwards, CMO of Marketer.co. One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends.

User-Generated 57

User-Generated Influencer Marketing SEO Marketers 57

Marketing Insider Group

FEBRUARY 7, 2013

Alan is the Chief Marketing Officer of CMO Temps. I am also ranked as the # 3 most followed CMO on Twitter by Social Media Marketing Magazine and # 4 most followed Marketing Professor on Twitter. After 30 years in the profession, I’ve learned a few things or two about marketing and sales.

Customer 108

Customer Transform CMO Finance 108

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Great tagline: “Because no one goes to school for B2B Marketing.”) Company: Zen Media. Twitter: @Shama (44.6K followers).

CMO 126

CMO Millennials Marketers Marketing 126

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 67

Marketing Strategy Telemarketing Customer loyalty Marketing 67

Marketing Insider Group

JULY 24, 2018

Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire. I challenge you to find a single CMO or marketing manager who […].

CMO 109

CMO Social Media Marketing New Technology Marketers 109

Adobe Experience Cloud Blog

JUNE 7, 2019

But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Marketing automation is creating new roles.

Transform 134

Transform CMO Thought Leadership Retail 134

Hubspot Marketing

APRIL 12, 2019

The abundance of marketing quotes include content marketing quotes, famous marketing quotes, branding marketing quotes, inspirational marketing quotes, storytelling marketing quotes, social media marketing quotes, and digital marketing quotes. Social Media Marketing Quotes.

Social Media Marketing 145

Social Media Marketing Marketers Marketing Digital Marketing 145

Businesses Grow

OCTOBER 30, 2023

Sergio Zyman , ex-CMO for Coca-Cola, used to tell me the goal of marketing was to “sell more stuff, to more people, more often, for more money.” In other words, create social media addiction … at all costs. That’s social media marketing success. Create addiction.

Health 126

Health Social Media Marketing CMO Education 126

Duct Tape Marketing

JANUARY 10, 2025

Many small business owners struggle to create marketing strategies that deliver measurable growth. Enter Marketing Leadership as a Service (MLaaS) a powerful solution that bridges the gap between effort and impact by providing the strategic guidance small businesses need to thrive. All it takes is the right strategy.

CMO 41

CMO Transform Direct Mail Marketing 41

Marketing Insider Group

JUNE 8, 2020

In fact, several years ago when I decided to expand my own marketing repertoire to include Thought Leadership, speaking at external events and forums and creating a hybrid professional/personal brand, I modeled my efforts on those of Michael. Q: Michael you are clearly among an elite group that are the pioneers of Content Marketing.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire. CMOs get it. Said a CMO I presented to recently.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Management 133

Management CMO Marketers Marketing 133

Marketing Insider Group

OCTOBER 13, 2011

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. Source: IBM "Global CMO Study" (Oct.,

Transform 100

Transform Thought Leadership CMO Marketers 100

Orbit Media Studios

NOVEMBER 29, 2023

Your LinkedIn Headline and About section (language generation) Your LinkedIn profile picture (image generation) Your LinkedIn content strategy (data analysis) These AI methods also range from simple to advanced; we’ll use free tools and paid tools; one is a quick check and another requires time-intensive AI training.

User-Generated 122

User-Generated Social Media Marketing CMO Analytics 122

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Segmented Email Marketing.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

Sprout Social

MAY 13, 2021

For example, a VP at Drift, asked connections what they would do if they became a CMO tomorrow. If LinkedIn is a part of your social media marketing mix, it’s crucial that you stay on top of the latest features and updates. This will help you adapt your strategy to make the most of LinkedIn’s best features.

Marketing Mix 145

Marketing Mix Social Media Marketing CMO User-Generated 145

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Martech

APRIL 1, 2024

Overall, when implemented correctly and in conjunction with other marketing strategies, retargeting can be a valuable tool for driving conversions and maximizing the return on investment for businesses. For this prompt, try selecting the CMO persona. MarTechBot now has 10+ personas to provide more targeted responses.

Customer 112

Customer CMO User-Generated Advertisers 112

Sprout Social

NOVEMBER 15, 2021

Note: The majority of these are free marketing resources but some paid options did make the cut. Social media marketing resources. Social media marketing is an enormous and ever-changing field. What to read first: Building your social media marketing strategy for 2022.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Marketing Insider Group

APRIL 17, 2023

The Ultimate Content Marketing Strategy Template By Michael Brenner We get it – creating a content marketing strategy from scratch is intimidating. Here’s our very own Content Marketing Strategy Template , designed to deliver results, so you can save time and start growing your business with content marketing.

Gen Z 145

Gen Z Content Marketing Marketers Marketing 145

Buffer Marketing

SEPTEMBER 5, 2023

— Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media.

PR 123

PR Social Media Marketing Management Education 123

Martech

DECEMBER 20, 2023

Whether you’re an old hand or just starting, you’ll find advice that you can use to improve SEO, content marketing, social media strategy, email marketing and more. The CMO Podcast Host Jim Stengel is a true marketing legend.

Marketing Ethics 124

Marketing Ethics Copywriting Transform CMO 124

Marketing Insider Group

JANUARY 24, 2013

The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream.

PR 112

PR Whitepaper CMO Marketers 112

AWeber

DECEMBER 19, 2022

“Marketers will wake up from their dream of social being their main channel in 2023,” says Mor Mester, Head of Content Marketing at EmailVendorSelection. They’ll realize that email and SMS marketing together delivers much better results.”. Komal Helyer, award-winning CMO at Fractional.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Sprout Social

JUNE 6, 2016

If your business is trying a new social media platform or marketing strategy, you want someone who will challenge the process and validate its purpose through data. When social media analysts show their work, you know their process is legitimate and efficient. They Have Patience With Results.

Transform 105

Transform Analytics Social Media Marketing CMO 105

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Duct Tape Marketing

NOVEMBER 13, 2014

Today’s brands are trapped in a competition to see who can build the biggest social presence.Thing is, when it comes to driving revenue and tracking ROI on social, it’s not the size of your presence that counts, its how you use it. Are you serious about being inducted into the social media marketing hall of fame?

Retail 75

Retail Shipping CMO Social Media Marketing 75

Set Up

JANUARY 30, 2024

This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. How are you observing your audience and implementing that knowledge into your marketing strategy? Now, that time seems as quaint as the three-martini lunch.

Transform 105

Transform PR Marketers Marketing 105