The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing jobs lost : Although 62% of marketing leaders reported no job losses in their companies, 9% of marketing jobs have been lost, on average, due the pandemic. in the next year. of sales.

CMO 130

CMO Transform Customer Acquisition B2C 130

Set Up

SEPTEMBER 22, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. While working at Denny’s, Crowder conceptualized a promotion called "Build your Own Grand Slam.” Denny’s took that information and used it to make the promotion a huge success.

CMO 52

CMO Food Thought Leadership Promotion 52

Set Up

JUNE 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Now you get this promotion. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you like to share? “ “ You have to invest in your career.

CMO 52

CMO Thought Leadership Fashion Energy 52

Set Up

JULY 7, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Brandon Coleman III , the Chief Marketing Officer for Dave & Buster’s. He also believes that this is why CMOs are promoted to CEO roles.

CMO 52

CMO Thought Leadership Communications Performance Marketing 52

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. When asked what kind of promotional offer would prompt sharing their email address, consumers favor cost savings.

Advertising 124

Advertising Advertisers Shipping CMO 124

The CMO Survey

JULY 11, 2019

So what is behind the social media investment and performance disconnect we see in The CMO Survey ? of marketing budgets in August 2018 to 11.4% in the February 2019 survey, CMO commitment to the channel remains strong. Marketing leaders predict spending to increase 73% to reach 19.7% Get the latest CMO Survey.

CMO 100

CMO Advertising Advertisers B2C 100

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Social marketing and performance marketing collide. Citadel used traditional public social feeds to promote the tournament and create excitement. Social marketing and performance marketing collide. Enter social performance marketing. GlobalWebIndex.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

SEPTEMBER 11, 2023

A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well. Q: Jim Stengel who was the CMO at P&G 20 years ago, once said to me, ‘You can never know your customer too well.’

Customer 115

Customer Real Estate Retail Transform 115

Orbit Media Studios

OCTOBER 11, 2023

How is your navigation performing? Marketers should really know the clickthrough rates of their calls to action. Discover performance across channels for any article Did that article do better in search or social media? Big effort goes into promoting that article. It’s a very important number.

Analytics 117

Analytics eCommerce CMO SEO 117

Econsultancy

JANUARY 28, 2022

This ensures your customers are seeing what they want to see—whether it’s deals, promotions, engaging content—when and where they want to see it. According to the CMO Council , “LTV can help marketers justify spending on marketing campaigns targeting particular customer segments.”

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Set Up

AUGUST 9, 2022

Good analytics and data prove what you’re doing, why you’re doing it, and how it’s performing. I'm a big advocate of performance marketing, working with numbers, and proving it because it creates a very solid foundation for the discussion,” Cohen shared. Invesco does brand trackers and prioritizes NPS (Net Promoter Scores). “It

Real Estate 52

Real Estate Marketing Mix Education Marketing 52

CXL

MAY 27, 2022

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Measure, analyze, and report on campaign performance and provide strategic direction based on analysis.

Management 79

Management User-Generated Inbound Marketing CRM 79

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. That’s not to suggest that limited user data will spell the death of performance marketing. It’s a common trap business leaders fall into.

Performance Marketing 98

Performance Marketing Branding Customer loyalty User-Generated 98

Hubspot Marketing

DECEMBER 20, 2024

Read How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting Kramer asks: What marketing framework has been most useful to you in your career? Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)!

Transform 104

Transform Marketing Marketers CMO 104

Unbounce

OCTOBER 20, 2023

And when you’ve got short-term or special promotions Sometimes you’ll need to launch a promotional campaign quickly. Well, imagine itʼs Mother’s Day, and you have to get a critical message out regarding a promotion you are running, and you forgot to update the promotions page on the website. What to do?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Unbounce

NOVEMBER 2, 2023

Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? Welcome once again to Unprompted, a podcast about AI marketing and you. I, of course, am Pete Housley, CMO at Unbounce. And Unbounce is the AI powered landing page builder with smart features that drive superior conversion rates.

PR 98

PR Marketing Marketers Non-Profit 98