The CMO Survey

JUNE 30, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 16, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JULY 8, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

Analytics 100

Analytics CMO Retail Finance 100

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Consumers are interested in how retailers are using these tools. It’s incredible watching the growth of the CTV market and where that can go. …

Market Research 130

Market Research Shoppers CMO Retail 130

Martech

MAY 8, 2025

I remember a major retailer replacing its entire integration platform after a failed digital transformation. A clothing retailer spent 18 months connecting their website to their store systems. “We built a perfect integration solution for a world that no longer exists,” the CMO told me. It happens all the time.

Transform 107

Transform CMO Retail Customer Journey 107

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. GenAI retail search will bring a renewed focus on content optimization and increased content refresh requirements, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Transform 112

Transform CMO Retail CRM 112

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 125

Retail Transform Shoppers Advertisers 125

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

Retail 123

Retail eCommerce Gen Z Shoppers 123

The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. near the historical average for The CMO Survey over the last decade (~5.6% Four industries show almost double the hiring growth compared to other industries: Healthcare, Technology, Communications, and Retail. #10 1 – Growth Strategies.

CMO 130

CMO Retail Price New Markets 130

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Customer loyalty 130

Customer loyalty CMO Retail Customer Journey 130

The Drum

JUNE 5, 2025

From socialites to students, its (then) unique model of investing in trend-setting design, forging genius brand collaborations and creating unrivaled retail experiences (DJ, manicure and blow-dry while you shop, anyone?) Topshop’s magic was its ability to appeal to everyone. meant the brand crossed generational boundaries.

CMO 66

CMO Branding Millennials Retail 66

The CMO Survey

JANUARY 17, 2025

The post Opinion: From AI to Retail Media 10 Trends for 2025 appeared first on The CMO Survey.

Retail 100

Retail CMO 100

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Try it for free today. Get Started.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

The Drum

JUNE 18, 2025

The streaming giant plans to open permanent retail spaces where fans can experience hit shows such as Bridgerton and Squid Games. But its CMO says don’t expect a show of brands. Netflix is no stranger to experiential marketing. In fact, it’s one of the most used tools in its marketing arsenal for promoting shows on its platform.

Branding 66

Branding CMO Retail Promotion 66

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 125

Customer Direct Mail Transform Health 125

The CMO Survey

APRIL 7, 2025

The post Marketings Impact, Grocery Retail, Returns on Social: 5 Interesting Stats to Start Your Week appeared first on The CMO Survey.

Retail 100

Retail CMO Marketers Marketing 100

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Even typing the word makes me squirm. Maybe the anxiety isn’t so dramatic after all.

Non-Profit 100

Non-Profit CMO Energy Marketing Mix 100

Marketing Insider Group

JUNE 14, 2015

Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. So what does this mean for retailers? Key innovators in the retail space, Warby Parker, J. Like many fashion retailers, J. What sets J.

Retail 107

Retail Shoppers Fashion CMO 107

Martech

JANUARY 15, 2025

Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. Bluesky will stand out for two major reasons: its focus on decentralization and its ability to empower both users and brands, said Isabel Romero, CMO of social media management tool Metricool.

Gen Z 116

Gen Z Whitepaper Social Media Marketing User-Generated 116

Martech

JANUARY 14, 2025

Brands and retailers will also have to make sure the supply chain is flexible enough to deliver on personalized offers. AI-as-a-Service in advertising Marketers, advertisers, and media planners face growing pressure to innovate while maintaining strong campaign performance, said Jon Schulz, CMO at Viant.

Advertisers 128

Advertisers Advertising Transform Shoppers 128

CMO Network

APRIL 26, 2022

Recognizing 50 Of The Most Entrepreneurial CMOs In Marketing Today.

CMO 145

CMO Retail Marketers Marketing 145

Power Digital Marketing

JUNE 18, 2025

And in this evolved landscape, three platforms have emerged as the power players rewriting the rules of retail media: Walmart, Amazon, and Instacart. And that’s where retail media becomes mission-critical. Walmart Connect: Where Scale Meets Precision With 150M+ weekly shoppers , Walmart isn’t just a retailer—it’s a retail media giant.

Food 52

Food Retail Shoppers Shopper Market 52

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. They study it, map it out, and then look for the right tool to solve it. They aren’t building a tech stack they’re methodically fixing what’s broken. When it works, this approach delivers significant results.

Transform 109

Transform Finance Marketing Automation Platform Health 109

Sales Force: CMO

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. What do shoppers want next?

Retail 111

Retail Shoppers User-Generated Price 111

CMO Network

DECEMBER 12, 2022

Amazon One can be as important for retail as One-Click was for ecommerce.

Retail 95

Retail eCommerce CMO 95

Martech

APRIL 22, 2025

The CMO leans back, impressed by the digital experience platform (DXP) vendor demo. I saw this happen in real time when a retail client with a rigid platform spent $2.2 Last quarter, I sat with a healthcare CMO reviewing their team bandwidth. I’ve seen it too many times. Their content team? Don’t be that call I get.

CMO 70

CMO Retail Manufacturing Price 70

yorCMO

APRIL 11, 2022

The post Retail & E-Commerce: why you need a CMO appeared first on yorCMO.

CMO 52

CMO Retail 52

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. Retail sales lifted significantly in the Columbus market afterward. Daily cleaning staff on site. The result?

Branding 103

Branding PR CMO Brand Management 103

CMO Network

NOVEMBER 3, 2022

Retail rules changed, chalked up to what industry experts lable—‘because of’.COVID-19, COVID-19, because of surging inflation, because of labor shortages, because of supply chain issues, because of new competitive challenges—and my favorite (and most important) because of shifting consumer preferences.

Retail 83

Retail CMO 83

CMO Network

DECEMBER 1, 2022

Walgreens retail president and chief customer officer Tracey Brown talks about her pivot points in her career and what's next for the company.

Retail 98

Retail Customer CMO 98

Martech

DECEMBER 26, 2023

With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead. He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.”

Customer 145

Customer Transform CMO Retail 145

Sales Force: CMO

JUNE 13, 2024

Are you using your retail data from holiday shoppers effectively? Each time someone buys a gift, it could provide endless opportunities for the retailer. If tracking my data helps retailers inspire me to make good choices, I’m happy to supply them with all the data they need. Do I gravitate towards certain categories?

Retail 98

Retail Shoppers Transform CRM 98

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. Here are a few examples: Zappos: Zappos, an online shoe and clothing retailer, is known for their excellent customer service, including on social media. The need for digital transformation will be even more relevant in the following trends to watch for in 2023: 1.

Transform 65

Transform Marketers Marketing Manufacturing 65

CMO Network

MAY 25, 2022

With the effects of the global pandemic playing out for the last two years, retailers were forced to accelerate their digital transformation efforts. Now with inflation on the rise, can digital technology help battle rising prices while delivering better customer experiences?

Retail 88

Retail Transform Price Customer 88

CMO Network

OCTOBER 10, 2023

Some might argue the Instacart IPO is a delivery story, or a digital-company story, or a market story—it is in fact more of an advertising, retail media and search story.

Retail 93

Retail Advertisers Advertising CMO 93