The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. near the historical average for The CMO Survey over the last decade (~5.6% Four industries show almost double the hiring growth compared to other industries: Healthcare, Technology, Communications, and Retail. #10 1 – Growth Strategies.

CMO 130

CMO Retail Price Communications 130

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

The CMO Survey

JANUARY 17, 2025

The post Opinion: From AI to Retail Media 10 Trends for 2025 appeared first on The CMO Survey.

Retail 100

Retail CMO 100

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Try it for free today. Get Started.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 126

Customer Direct Mail Transform Health 126

The CMO Survey

APRIL 7, 2025

The post Marketings Impact, Grocery Retail, Returns on Social: 5 Interesting Stats to Start Your Week appeared first on The CMO Survey.

Retail 100

Retail CMO Marketing Marketers 100

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Even typing the word makes me squirm. Maybe the anxiety isn’t so dramatic after all.

Non-Profit 101

Non-Profit CMO Energy Marketing Mix 101

Marketing Insider Group

JUNE 14, 2015

Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. So what does this mean for retailers? Key innovators in the retail space, Warby Parker, J. Like many fashion retailers, J. What sets J.

Retail 107

Retail Shoppers Fashion CMO 107

CMO Network

APRIL 26, 2022

Recognizing 50 Of The Most Entrepreneurial CMOs In Marketing Today.

CMO 145

CMO Retail Marketing Marketers 145

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. They study it, map it out, and then look for the right tool to solve it. They aren’t building a tech stack they’re methodically fixing what’s broken. When it works, this approach delivers significant results.

Transform 110

Transform Finance Marketing Automation Platform Health 110

Sales Force: CMO

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. What do shoppers want next?

Retail 111

Retail Shoppers User-Generated Price 111

CMO Network

DECEMBER 12, 2022

Amazon One can be as important for retail as One-Click was for ecommerce.

Retail 95

Retail eCommerce CMO 95

Martech

APRIL 22, 2025

The CMO leans back, impressed by the digital experience platform (DXP) vendor demo. I saw this happen in real time when a retail client with a rigid platform spent $2.2 Last quarter, I sat with a healthcare CMO reviewing their team bandwidth. I’ve seen it too many times. Their content team? Don’t be that call I get.

CMO 71

CMO Retail Manufacturing Price 71

Sales Force: CMO

JUNE 13, 2024

Are you using your retail data from holiday shoppers effectively? Each time someone buys a gift, it could provide endless opportunities for the retailer. If tracking my data helps retailers inspire me to make good choices, I’m happy to supply them with all the data they need. Do I gravitate towards certain categories?

Retail 98

Retail Shoppers Transform CRM 98

yorCMO

APRIL 11, 2022

The post Retail & E-Commerce: why you need a CMO appeared first on yorCMO.

CMO 52

CMO Retail 52

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. Retail sales lifted significantly in the Columbus market afterward. Daily cleaning staff on site. The result?

Branding 104

Branding PR CMO Brand Management 104

CMO Network

NOVEMBER 3, 2022

Retail rules changed, chalked up to what industry experts lable—‘because of’.COVID-19, COVID-19, because of surging inflation, because of labor shortages, because of supply chain issues, because of new competitive challenges—and my favorite (and most important) because of shifting consumer preferences.

Retail 83

Retail CMO 83

CMO Network

DECEMBER 1, 2022

Walgreens retail president and chief customer officer Tracey Brown talks about her pivot points in her career and what's next for the company.

Retail 98

Retail Customer CMO 98

Martech

DECEMBER 26, 2023

With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead. He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.”

Customer 145

Customer Transform CMO Retail 145

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. Here are a few examples: Zappos: Zappos, an online shoe and clothing retailer, is known for their excellent customer service, including on social media. The need for digital transformation will be even more relevant in the following trends to watch for in 2023: 1.

Transform 65

Transform Marketers Marketing Manufacturing 65

CMO Network

MAY 25, 2022

With the effects of the global pandemic playing out for the last two years, retailers were forced to accelerate their digital transformation efforts. Now with inflation on the rise, can digital technology help battle rising prices while delivering better customer experiences?

Retail 88

Retail Transform Price Customer 88

CMO Network

OCTOBER 10, 2023

Some might argue the Instacart IPO is a delivery story, or a digital-company story, or a market story—it is in fact more of an advertising, retail media and search story.

Retail 93

Retail Advertisers Advertising CMO 93

Martech

JUNE 2, 2025

Know what your CMO cares about, but can also explain model training to engineers. A major cosmetics retailer learned this lesson the hard way when their AI-powered product recommendation engine delivered impressive technical metrics higher click-through rates and increased time on site but failed to impact revenue.

Transform 64

Transform Customer CMO CRM 64

CMO Network

JANUARY 3, 2023

Nearly every retailer has begun to reinvent itself as a hub of brand advertising.

Retail 69

Retail Branding Advertisers Advertising 69

Set Up

FEBRUARY 29, 2024

Welcome to the CMO Spotlight, dedicated to exploring the minds and journeys of marketing’s top leaders. The company had a product launch, but they were told by a retailer to launch another product at the same time that was out of season. At Set up , we're focused on championing stories that matter.

CMO 59

CMO Energy Thought Leadership Retail 59

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Personalization is also extremely influential on consumer purchasing decisions considering that customers are over four times more likely to purchase a product that comes from a personalized recommendation from a retailer.

Transform 134

Transform CMO Thought Leadership Retail 134

GrowPowerful

JULY 6, 2022

Here at GROW, we’re supporting an increasing network of B2B tech companies looking to move into such spaces using a Fractional CMO model, which allows CMOs to work on a contractual basis to drive performance-based marketing campaigns for larger corporations. The Newbie The “Newbie” is new to both the CMO and Fractional CMO scene.

CMO 52

CMO Manufacturing Retail Digital Marketing 52

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. David’s Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a problem. Just so you know, firing your CMO and putting a CRO in charge of your marketing probably isn’t going to solve your marketing problem.

Transform 114

Transform CMO Customer Acquisition Retail 114

Hubspot Marketing

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Melissa Sargeant , CMO of Litmus , says: "In the coming year, marketers will experience budget cuts and even smaller teams. Teams and Collaboration.

Market Trends 145

Market Trends Transform CMO Marketers 145

Martech

FEBRUARY 23, 2022

If it’s not Facebook, it’s a big retailer. If a brand in retail, or in any other industry, builds a storefront in the metaverse, consumers will have to be able to access it with a number of devices in a seamless way. These are the companies that people today expect [to be involved in the Metaverse]. Trusting the metaverse.

Real Estate 145

Real Estate Retail CMO Marketers 145

Avinash Kaushik

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. To build an effective big picture scorecard for the CMO, that is not data pukey , there are three crucial challenges that have to be solved: Represent the full span of the CMO’s world.

CMO 52

CMO Analytics Retail Non-Profit 52

Martech

MAY 22, 2024

In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. “Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago.

Retail 114

Retail Shoppers B2C CMO 114

Marketing Insider Group

SEPTEMBER 17, 2024

The term ‘channel-less’ has crept into everyday circulation in industries like retail, for example. About 38% of retailers already use this technology on some level, and another 15% plan to implement it in the near future. How Can We Re-Imagine the Ways of Organizing Companies to Deliver Better Customer Experiences?

Customer 76

Customer Transform Entertainment Real Estate 76

CMO Network

APRIL 26, 2022

It’s more clear than ever that retailers have learned first-party data makes them commerce media giants, selling and buying ads in new ways.

Retail 81

Retail CMO 81

CMO Network

MARCH 14, 2023

Are pains that seemed so urgent still there—or just not covered by mainstream media? For those of you still shopping, according to Deloitte the pain continues with around one-third of Americans struggling to make ends meet.

Retail 97

Retail CMO 97

Litmus

SEPTEMBER 9, 2021

Retail, ecommerce, & consumer goods: 45:1. Learn how other factors, including email team size, list size, the regulatory environment, send frequency, and more impact email marketing returns when you download our CMO’s Guide to Email Marketing ROI. For every $1 marketers spend on email marketing, they receive $36 in return.

Email Marketing 144

Email Marketing PR CMO Analytics 144

Martech

DECEMBER 28, 2022

And what other inroads will be made in customer experience for retailers and brands? In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner.

Transform 124

Transform eCommerce Shoppers Retail 124