Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Marketers may not be expert video producers, but they often lend a hand at the editing stage. When the CMO wants a tweak that can be made internally, it might not make sense to send the video back to the agency or creative team.

Branding

Martech

DECEMBER 26, 2023

AI driving experience and customer support “In 2024, companies that incorporate AI into the customer experience in the right ways will set themselves apart,” said Chris Savage, CEO and co-founder of video marketing platform Wistia. AI-generated chat, increasingly, will take the burden off human agents providing customer support.

Customer

Duct Tape Marketing

JANUARY 18, 2024

I’ve been in the marketing trenches for over two decades and I’ve learned to distinguish the fads from the game-changers. 2024 Marketing Trends for Fractional CMOs: A Guide As a fractional CMO, you’re in a unique position to help businesses navigate the ever-changing marketing landscape.

Market Trends

Adams & Knight Marketing

MAY 28, 2019

Adams & Knight, a Connecticut-based integrated marketing agency, was recently awarded three Telly Awards for its video marketing work for financial services and healthcare clients. The Telly Awards recognize excellence in video and television across all screens.

Food

Adobe Experience Cloud Blog

DECEMBER 13, 2016

It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. Bringing Your ABM to Life with Video. It’s More Than Marketing. Account-based marketing encompasses a lot more than the name implies.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing

Hubspot Marketing

AUGUST 20, 2019

For instance, let's say you're the CMO of a successful lawn-mowing business. Your business could benefit from finding a new source of potential customers, so you figure a great way to do that would be to start building some co-marketing relationships so you can reach a new audience of potential customers.

Pharmaceutical

Martech

FEBRUARY 24, 2022

As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences. Everyone responsible for communicating with and engaging audiences needs a baseline understanding of these new tools.

Marketers

Neil Patel

NOVEMBER 20, 2020

This tells us the public is interested in video content and is searching for it every day. In fact, it’s estimated that users spend almost 100 minutes a day watching online video content. Want to find out how to get started with video marketing ? What Features to Look For in Free Video Editing Software.

Price

Hubspot Marketing

NOVEMBER 16, 2017

An example of effective short landing page video is BuildFire’s home page explainer video : “Our current homepage conversion rate for signups is around 22%. It wouldn’t be that high without the explainer video.” - Ian Blain, Co-founder and CMO of BuildFire. Especially costly ones like video marketing.

User-Generated

Hubspot Marketing

OCTOBER 9, 2019

In fact, according to the 2019 CMO survey of 341 executive-level marketers conducted by Deloitte, American Marketing Association, and Duke's Fuqua School of Business, spending on social media will rise by nearly 90% in the next five years. Video marketing. It's time to add video marketing to your content strategy.

User-Generated

OnDemand CMO

JANUARY 20, 2023

To keep the audience entertained, marketers have to create engaging content that motivates the audience to watch. Video is quickly becoming the best solution and research supports this. The post Three Content Marketing Trends for 2023 appeared first on OnDemand CMO.

Market Trends

Marketing Insider Group

NOVEMBER 15, 2021

In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Remember: It’s a cocktail party, not a private conversation” Andy Crestodina — Co-founder and CMO of Orbit Media. Image Source. Don’t spam or stalk people. Be consistent. Ditch the scheduled content.

Content Marketing

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Hubspot) 91% of brands incorporate video as a marketing tool.

Digital Marketing

Content Marketing Institute

JULY 24, 2018

” Andy Crestodina , co-founder, CMO, Orbit Media. I’d hire a video marketing team to create behind-the-scenes videos for my law practice and/or I’d hire a personal assistant to take care of all the tasks that get in the way of me creating more content. This program would pay for itself!”

Whitepaper

Base.ai

AUGUST 3, 2020

It comes above video marketing, data-driven marketing, and even content marketing. . But for you to succeed as a marketing leader, you need to make a shift. Customer marketing to your existing customer base should be the main focus of your marketing efforts.

Customer

Exposure Ninja

JULY 5, 2023

It’s no secret that people love watching videos, whether it’s cute cats, epic fails, or mouthwatering recipes. Video marketing is a game-changer for businesses, and here’s why. First off, video marketing is like a superpower for grabbing attention. For B2B marketing strategies, videos are the bomb.

Marketing Strategy

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. So what is thought leadership?

Thought Leadership

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. So what is thought leadership?

Thought Leadership

Moz

MAY 21, 2020

Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes.

Thought Leadership

Bannerflow

JANUARY 8, 2019

Video marketing is now a must-do. The takeover of video content has been a long time coming. Chances are you’ve heard the oft-cited projection that 82% of the web will be video traffic by 2022, right? This limited-time sale from TOMS ticks all the boxes of what makes an effective flash sale, too. About the author.

Shoppers

Content Marketing Institute

AUGUST 6, 2018

Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. 80% of video ads on #Facebook are watched with sound off. Nadya Khoja, CMO, Venngage . Click To Tweet.

Non-Profit

Martech

JULY 3, 2024

Average marketing budgets have fallen to 7.7% in 2023, according to Gartner’s latest annual CMO Spend Survey. CMOs are living in an era of less. Niche innovators : Specialized tools like conversational and video marketing that address specific needs or gaps. of overall company revenue in 2024, down from 9.1%

Transform