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8 proven retention marketing strategies to boost customer loyalty

Use Insider

After all, you can’t retain customers if you don’t attract them in the first place. The argument isn’t that you should prioritize your customer retention strategies over your acquisition strategies, but that you need to focus on them in addition to customer acquisition. What are the benefits of retention marketing?

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5 successful crisis communication examples brands can learn from

Sprout Social

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. What is crisis communication? Before we go any further, let’s level set on what “crisis communication” actually means. The importance of strong crisis communication.

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AMP for Email: A Place in Every Marketing Playbook

Litmus

Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. AMP for email is a smart approach marketers can use to create dynamic, efficient user experiences and engagement. AMP elevates customer experiences, making emails more powerful, useful and engaging.

Place 71
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How to adapt your marketing for the new era of data analytics by Salesforce

Search Engine Land

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Analytics 109
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How do you measure the value of a brand community? Ten ideas.

Businesses Grow

One other caveat — most communities are transactional and focused on customer self-service. The value of those communities is easy to measure because you can track customer service costs and cost avoidance. But a community aimed at customer loyalty and brand-building is harder to quantify.

Branding 118
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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Customers.ai

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 120
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

This includes your audience’s: Interests and buying habits Pain points Preferred methods of communication Create Buyer Personas Organize your findings into buyer personas. A buyer persona is a detailed profile of an ideal customer that helps you better understand and relate to your target audience. Or interactive.

PR 102