Rock Content

MARCH 21, 2023

Today, we are no longer speaking about the importance of dominating the common language, which means, that unique language to communicate with people from different parts of the world. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. See you there!

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

SmartBrief - Marketing

AUGUST 13, 2024

Key topics covered: Leadership strategies and innovation in marketing Global marketing initiatives, insights and policies Big ideas and trends that speak directly to CMOs Subscribe to ANA SmartBrief for Marketing Leadership here. IAB SmartBrief For digital marketers, advertisers and media professionals.

Market Trends 105

Market Trends Advertising Advertisers Digital Marketing 105

Martech

FEBRUARY 12, 2025

Anthropic has built trust by maintaining clear communication about its vision for the future , safety measures and ethical frameworks. This allows for faster course correction when messaging isn’t landing well. Human insights Companies that earn public trust prioritize consistent transparency over dramatic announcements.

PR 74

PR Health Price Food 74

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others.

Tentpole 100

Tentpole Gen Z Thought Leadership User-Generated 100

Hubspot Marketing

JUNE 27, 2024

Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. Regional Marketing Model Challenges 1.

Global Marketing 103

Global Marketing CMO Marketers Marketing 103

Sprout Social

MARCH 26, 2025

We’re here to help you navigate this landscape and optimise your social media presence for success in the UK and global markets. Instagram is a hotbed for brands looking to connect with a younger audience and communicate through engaging visuals. Tuesday : 48 p.m. Wednesday : 48 p.m. Thursday : 4 p.m9 Friday : 46 p.m.

Entertainment 100

Entertainment Gen Z Millennials User-Generated 100

Adobe Experience Cloud Blog

JULY 13, 2018

After poring over countless inspirational nominations and long deliberations, it is our pleasure to announce the second half of the inaugural class of the Fearless 50: Anna Fuerstenau, Marketing Specialist, Reliance Worldwide. Bill Brown, Director, Marketing Operations, Phillips 66. Joe Isaac, Global Marketing Manager, GE Healthcare.

CMO 116

CMO Thought Leadership Global Marketing Communications 116

Lynton Web

AUGUST 29, 2024

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Ready to unlock your global marketing potential?

User-Generated 52

User-Generated Communications Management Global Marketing 52

Businesses Grow

NOVEMBER 6, 2023

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. These fundamental communication skills are super important. Number one, everybody has to be a socializer.

Global Marketing 123

Global Marketing Marketers Marketing Communications 123

Adobe Experience Cloud Blog

MAY 15, 2018

Conversely, one global enterprise has a top-down global strategy that can be tone deaf when it comes to regional adoption. Leaders select global marketing and branding elements with little regards for how images or ideas might translate across cultures and borders. Communication was not a circulatory system.

Thought Leadership 134

Thought Leadership Global Marketing Content Marketing Communications 134

Marketing Insider Group

JANUARY 4, 2021

Q: You have background in radio and communications from before you joined RSM marketing. Jaime, what skills from that experience have you leveraged in marketing and events for RSM, and what are some best practices people can learn from to make their webinars and virtual events more impactful and engaging? .

Transform 142

Transform Communications Education Global Marketing 142

Welcome Software

APRIL 22, 2025

AI translation tools provide pretty-much-immediate access to global markets by quickly translating content, meaning more reach. Enforcing brand voice : Beyond general tone matching, the agent understands the subtle differences in how your brand communicates across different channels and audiences while maintaining overall consistency.

Gen Z 52

Gen Z Whitepaper Transform Global Marketing 52

Hubspot Marketing

MAY 23, 2023

As a result, AI and machine learning algorithms are helping marketers automate and optimize tasks that would otherwise be tedious, time-consuming, and expensive. So, it's no surprise that AI marketing automation is here to stay. In 2020, the global market for marketing automation was $4,438.7 million by 2030.

Food 141

Food Marketers Marketing CRM 141

Adobe Experience Cloud Blog

MARCH 13, 2019

As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough. Analyze and Iterate. When it comes to managing consumer data, transparency is critical.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Lynton Web

AUGUST 29, 2024

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Ready to unlock your global marketing potential?

User-Generated 52

User-Generated Communications Management Global Marketing 52

Hootsuite

AUGUST 25, 2021

In July 2021, the Wall Street Journal published a piece on the maturation of the social media management profession that made waves in marketing circles. In particular, marketers raised their eyebrows at the mention of a master’s degree program in social media management at USC Annenberg’s School of Journalism and Communications.

Management 140

Management Social Media Marketing Education Communications 140

Sprout Social

JUNE 15, 2021

Yet for businesses, social media is still predominantly a marketing function, with 71% of social marketers either working in silos or maintaining only occasional communications about social with other business departments. Ready to harness social data to bridge the gap between your brand and its consumers?

Gen Z 133

Gen Z Global Marketing Market Research Communications 133

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me! You can download the full ebook here !

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Martech

JUNE 5, 2023

Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Responsible AI use. Many of the Steering Committee members have created AI tools of their own.

User-Generated 101

User-Generated Global Marketing Communications Product 101

Hubspot Marketing

DECEMBER 18, 2024

Here is an interesting take that Jocelyn Chan , the global marketing communications manager at TrusTrace , shared in the Contentoo-HubSpot study. She said: "I think repurposing and repackaging content is the best way to scale out your content marketing efforts.

Marketing Strategy 96

Marketing Strategy Thought Leadership Marketers Marketing 96

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Best-selling author and TED talk speaker Simon Sinek , who’s described as “a visionary thinker with rare intellect,” has devoted his life to sharing his insights on how impactful leaders and companies think, act, and communicate to create environments in which people operate at their natural best.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Hubspot Marketing

MAY 26, 2017

But tracking the ROI of every single marketing activity isn't always easy, especially if you don't have two-way communication between your marketing activities and sales reports. Download our free ebook, The Global Marketing Playbook. No ROI, no budget. What Can You Do? What Can You Do? 7) Training Your Team.

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Sales Force: CMO

NOVEMBER 1, 2022

The new State of Marketing report is here. We surveyed 6,000 global marketers to bring you the latest data, prepare for fresh digital experiences, and make the most out of new tech. Trend 1: Mastering tech tools is marketers’ number one priority – and also their biggest headache. What else is top of mind for marketers?

Customer 98

Customer Global Marketing Market Trends Inbound Marketing 98

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Demonstrate the human side of your brand.

Non-Profit 145

Non-Profit Retail Promotion Finance 145

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

And the primary reason behind all these overlaps, conflicts, and communication gaps is one thing: the rudimentary, disconnected calendar tools that we use every day. Marketo’s Marketing Calendar gives you visibility across campaigns at the time you’re planning or rescheduling a single campaign, so you can avoid these mistakes.

Thought Leadership 132

Thought Leadership Fashion Marketers Marketing 132

Adobe Experience Cloud Blog

JANUARY 2, 2014

Websense, a global leader in the data security industry, is succeeding in their usage of marketing automation due to a strong team structure and savvy manager. Cristan describes their team structure as: Manager, Marketing Operation s – Overall marketing automation manager and administrator (one full-time employee).

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. With these guidelines, your employees will be able to communicate correctly within the parameters you set.

PR 145

PR Law Finance Entertainment 145

Search Engine Land

MARCH 16, 2023

The biggest obstacle is working for global clients with a “decentralized” approach to marketing. Often, they have siloed organizational structures, making them unable to appropriately communicate SEO and paid media initiatives across global markets.

SEO 91

SEO Global Marketing CMO Search Marketers 91

Content Marketing Institute

SEPTEMBER 11, 2018

It reminded me of an experience I had while working on a global marketing team in a Fortune 500 company. We determined that three major areas should be addressed: Communication between the teams. Communication, collaboration, and consistency. SailingWoman100 Click To Tweet.

Communications 110

Communications CRM Global Marketing Management 110

Martech

JUNE 24, 2024

AI also played a key role in personalizing the “Clustomers” messaging across global markets. Kristin Lemkau, the company’s CMO at the time (now CEO), remarked on the surprising effectiveness of AI in generating creative copy that human marketers might not have imagined.

Branding 122

Branding CMO Copywriting Marketers 122

Adobe Experience Cloud Blog

JANUARY 2, 2014

Websense, a global leader in the data security industry, is succeeding in their usage of marketing automation due to a strong team structure and savvy manager. Cristan describes their team structure as: Manager, Marketing Operation s – Overall marketing automation manager and administrator. (1 1 full-time employee).

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Litmus

MARCH 13, 2020

In a digital and mobile world, email is the most personal way to communicate with your subscribers. Unlike other marketing channels, like paid social or SEM, when it comes to email, your customers are specifically opting-in to receive your communications. They’re asking to hear from you.

Customer 91

Customer Transform CMO Communications 91

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Marketing, especially digital marketing, revolves around data. Importance of Technical Skills.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketers 145

illumin

MAY 31, 2024

” said Diego Scotti, the EVP and General Manager of PayPal’s Consumer Group and Global Marketing & Communications. PayPal’s plan for an advertising platform PayPal is looking to leverage its wealth of user data to launch an ad network aimed at driving growth.

Retail 111

Retail Finance Advertising Advertisers 111

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

His quote is meant to be provocative–of course, Marketo offers many more features than an email tool, but Jason’s point is that if you don’t have a plan with a defined process that’s backed by the right resources, you will not be set up to get the most out of your marketing automation system. Avoid the shiny object syndrome.

CRM 134

CRM Thought Leadership Marketing Automation Platform User-Generated 134

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. More seamless communication with development team and other groups.

Management 98

Management Transform Whitepaper Marketers 98

Martech

JANUARY 12, 2023

It’s really helped us to tie everything together and put everything in one place so it’s easy to find,” said Rebecca Baxter, Booksy’s global marketing coordinator, at The MarTech Conference. “So They now have 19 million users, and over 500 employees. “It’s

Product 109

Product Global Marketing Management Digital Marketing 109