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6 Key Steps to Global (Marketing) Domination

Adobe Experience Cloud Blog

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

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How Does Google Work In Each Country? 3 Tips For Your Global Marketing Strategy

Rock Content

Today, we are no longer speaking about the importance of dominating the common language, which means, that unique language to communicate with people from different parts of the world. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Am I right?

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The five key skills every marketer needs today

Businesses Grow

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. These fundamental communication skills are super important. Number one, everybody has to be a socializer.

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Introducing the Sprout Social Index™ 2021: UK & Ireland Edition

Sprout Social

Yet, only 3% of marketers find identifying meaningful data to be a pressing concern. Over a third of marketers (35%) cite market research as what they need most to succeed on social, closely followed by audience research (33%). In total, five out of the top eleven answers pertained to data in some form.

Gen Z 133
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Buyer Persona 101: Tips and Examples to Create Yours

Hubspot Marketing

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. Instead of shooting in the dark, you can build a more meaningful brand reputation as the go-to solution for specific challenges — like Loom for async communication.

Analytics 125
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How To Strike A Balance Between Global and Local Marketing

Pam Didner

While corporate values generally remain universal, messaging usually needs to be refined by markets to hit the target audience effectively. For everyone to win across the scale, it’s crucial for the two ends of the spectrum to work together as marketing research and strategies are developed and executed. Email marketing.

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How to Create a Global Content Marketing Strategy

Rock Content

Thus, by creating a Global Marketing Content strategy, you enable the company’s marketing department to organize itself to best meet the needs and desires of consumers in every region the business operates. Put your teams together. All your teams must be on the same page about the strategy’s goals and stages.