Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Yesterday’s CMO was about communications, branding, and advertising. The evolution of the CMO. From company values to customer values.

CMO 111

CMO Transform B2C Marketers 111

Pam Didner

JUNE 20, 2022

Here is a long list of topics you can discuss: Marketing plans. Product launch plan. Local marketing plan. Marketing research. Therefore, it makes sense to build a COE within Corporate, not at the geo level, so that information may be widely and efficiently communicated and distributed globally.

Transform 96

Transform Marketers Marketing New Technology 96

Hubspot Marketing

MARCH 19, 2024

With marketers, podcasts or other audio content are not among the most leveraged trends, nor do they offer the highest ROI, but investments will continue to grow in 2024: 39% of those who already leverage podcasts or other audio content will invest more in 2024 42% of those leveraging audio chat rooms plan to invest the same amount in 2022.

Thought Leadership 105

Thought Leadership Marketers Marketing B2C 105

Rock Content

NOVEMBER 24, 2020

Well, to help you understand what Global Content Marketing is, we will show you its 4 fundamental P’s, introduced by Pam Didner in the book “Global Content Marketing: Plan, Produce, Promote, and Perfect” Keep reading! Efficient planning is central to any strategy’s success.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketers Marketing 134

Pam Didner

OCTOBER 8, 2021

The best way to determine the flow and content of your campaign plan is to understand what you want to communicate and what your management and stakeholders want to see. The ability to create a solid campaign plan demonstrates your strategic thinking capabilities and a solid understanding of your company’s marketing outreach programs.

PR 77

PR Marketers Marketing eBook 77

Martech

APRIL 5, 2022

That some marketing dollars will inevitably be wasted is not news. Way back in 2018, nearly 30% of global marketers said they wasted nearly a third of their marketing budgets, and half wasted about 20%. It employs predictive analytics generally via AI and machine learning to help marketers plan campaigns.

Customer 109

Customer CMO Customer Journey Non-Profit 109

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. market share.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Vertical Response

MARCH 22, 2024

It’s important to design a website that builds trust and authority while communicating your brand values. Marketing Your Brand After establishing your online presence, the next crucial step is marketing your brand. Effective logo use, color schemes, and typography can greatly enhance your website’s aesthetics.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Pam Didner

OCTOBER 22, 2022

Communicate with your geography or country managers to determine if it’s necessary to develop geography or country-specific buyer personas. Do I need to market to every persona we created? Communications preferences. For global content planning, at a minimal level it’s essential to dive into these four areas: Job description.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Hootsuite

OCTOBER 25, 2021

Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. You need a plan, man. Crafting a social media marketing plan doesn’t need to be complicated. Try influencer marketing.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.

Advertisers 52

Advertisers Advertising Retail Shoppers 52