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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Automation also streamlines product launch logistics, managing handoffs and approvals between teams. Automation enhances routine data processing, report distribution and visualizations, improving the communication of campaign findings. AI can transcribe and translate interview recordings, improving efficiency and accuracy.

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How to Write a Content Brief [Template + Examples]

Hubspot Marketing

I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? If you manage freelance writers, a content brief will be a lifesaver for both you and your writers and thats only a slight exaggeration. Post-assignment expectations.

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

In the next section, we break down the steps to take before, during and after influencer campaigns to manage them with care. Put your standards in writing Make sure there is documentation in your contracts that clearly communicates your expectations and protects your brand in the event of future fallout.

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6 Effective Multi-Location Review Management Strategies

SocialPilot

Managing reviews for a business across different review management platforms is complicated enough. Add to this several more storefronts, franchises, or branches, and suddenly, multi-location review management gets even more overwhelming. What is Multi-location Review Management?

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. For this prompt, try selecting the marketing manager persona. Heres something somebody asked me!

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Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

Day-of Logistics and Follow-Up Schedule While most marketing activity happens before the event, day-of and post-event efforts are critical for maintaining momentum, building long-term engagement, and encouraging future event participation. Identify how youll communicate with your audience on the day of the event and in the follow-up period.

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Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

Hubspot Marketing

When you're having difficulty managing all the moving parts of your email campaigns, its hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads. Lets explore how it works, shall we?