Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. 7 Best practices for effective LinkedIn DM communication Eager to embrace the power of LinkedIn DMs?

Management 101

Management B2C User-Generated Communications 101

Martech

NOVEMBER 21, 2024

” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration. Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute.

Management 144

Management Customer Transform Thought Leadership 144

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement.

CRM 105

CRM Management Thought Leadership Market Trends 105

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

Product Marketing 105

Product Marketing Product Management Marketing 105

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Management 89

Management User-Generated Price SEO 89

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. 7 Best practices for effective LinkedIn DM communication Eager to embrace the power of LinkedIn DMs?

Management 74

Management B2C User-Generated Communications 74

Trade Press Services Newsletter

MARCH 6, 2025

AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away. We might catch candidates listing skills like excellent communicator or team player, says Laurie Chamberlin, head of LHH Recruitment Solutions , but they dont back them up with real-life examples.

Transform 243

Transform Thought Leadership Communications New Technology 243

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Encourage open communication and collaboration across departments.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Martech

JANUARY 6, 2025

FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. They are essential tools when managing: Mergers and acquisitions. At product launches, we rely on the product manager.

B2C 132

B2C Communications Marketing Marketers 132

Martech

AUGUST 20, 2024

Today’s marketing tools are rich with AI capabilities, enabling marketers to develop and manage strategies, personalize customer messages, utilize chatbots for online inquiries, streamline opportunity management and perform just-in-time predictive analysis. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 132

Marketing Marketers CMO Communications 132

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Tools: Customer relationship management (CRM) software (e.g.,

Key Performance Indicator 116

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 116

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e.

Health 124

Health CRM Communications User-Generated 124

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. The convoluted process and lack of communication left me frustrated, leading me to decide against future purchases from this retailer. trillion in 2024 to $8 trillion by 2027.

eCommerce 122

eCommerce Customer Retail Transform 122

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Usually, martech platform benefits are considered for customer-facing activities and communication only. Are we getting the customer data we need in each of these communication and engagement tools?

Marketing 122

Marketing Marketers eCommerce Communications 122

Marketing Insider Group

JULY 23, 2024

The platform’s real-time communication capabilities allow brands to respond promptly to customer queries and feedback, enhancing customer satisfaction. High competition, the short lifespan of tweets, managing public criticism, and issues with poor moderation due to recent ownership changes present significant challenges.

Branding 128

Branding Communications Management Social Media Marketing 128

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. They can come in the form of apps, software, or online platforms.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Martech

SEPTEMBER 20, 2024

There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider. Inform your security team or the important person managing the software,” said Alliband. Furthermore, these breaches are expensive and slow to be discovered.

Law 124

Law Fashion Communications Management 124

Martech

OCTOBER 24, 2024

More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%). The report can be viewed here.

User-Generated 126

User-Generated Marketing Mix Communications Advertisers 126

Martech

MAY 19, 2025

Of course, diversifying your staffing strategy only works if you are 100% clear on international employment laws and have a strong plan to manage dispersed talent. Align people management with internal comms and PR Aligning people management with internal communications and PR is essential in times of economic upheaval.

Transform 115

Transform PR Law Manufacturing 115

Martech

NOVEMBER 13, 2024

In the future, the campaign design team might collaborate with AI to generate campaign ideas, then rely on an AI-driven pipeline to manage tactical execution — testing ad variants, adjusting channels and refining audiences in real-time. Or consider a campaign that uses machine learning to self-optimize, improving over time.

Transform 128

Transform Marketing Marketers Inbound Marketing 128

Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. 10DLC is] the framework that you should use if you want to take advantage of SMS communication,” said Phillip Dane, founder and CEO of Ultimate WP SMS. It’s bad when customers think you are intrusive.

Shipping 129

Shipping Communications Promotion Customer 129

Martech

SEPTEMBER 11, 2024

Altered monitoring in Events Manager. Reduced visibility in Events Manager. Meta communicated this update to advertisers this week. Claude Sprenger Managing Partner of Hutter Consult AG, is not surprised by this update and had some advice about it. Potential pausing of ads using highly targeted UTMs.

Advertisers 117

Advertisers Advertising Communications Management 117

Martech

OCTOBER 15, 2024

Just as we create content specific to top-of-funnel prospects and different, more in-depth content for bottom-of-funnel leads, our post-conversion customers should receive communications that meet their unique needs. Provide transparent communication Setting clear expectations is key to building customer trust and delivering desired outcomes.

Customer 126

Customer Transform Customer Journey Marketing 126

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” With this approach, marketing can communicate with sales, take ownership, and get things done. “In

CMO 121

CMO Traditional Marketing Communications Marketing 121

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. You document each stakeholders role, their level of influence, what they care about most, and how they prefer to communicate. The map becomes your guide for managing expectations and preventing conflicts before they happen.

Finance 95

Finance Transform Communications CRM 95

Martech

DECEMBER 11, 2024

They communicate effectively with executives and teams, bridging the gap between complex technology and business needs to drive results. Can they effectively communicate between technical and business teams? Change management experts: Driving AI adoption Change management experts ensure smooth adoption of AI across the organization.

Transform 112

Transform Key Performance Indicator User-Generated Communications 112

Martech

FEBRUARY 21, 2025

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. House of brands: Designed for organizations seeking to standardize and scale their MMM approach across multiple brands, emphasizing data management and media optimization.

Marketing Mix 122

Marketing Mix Finance Analytics Marketing 122

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. Employ allowlists and denylists judiciously to manage ad placements effectively. Digital personalization is a double-edged sword. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

Martech

SEPTEMBER 16, 2024

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This data is often stored in disparate systems, creating silos that are difficult to manage and integrate. This means that if your communications are siloed, your technology will be siloed.

Law 115

Law New Technology Communications Management 115

Vertical Response

NOVEMBER 3, 2024

Key Takeaways Starting January 27, 2025, businesses are required to obtain explicit ‘one-to-one’ consent from consumers for marketing communications using an Automatic Telephone Dialing System (ATDS). This includes verifying that the system can accurately manage and document individual consents as required by the new TCPA rules.

Telemarketing 100

Telemarketing Communications Law Management 100

Martech

OCTOBER 25, 2024

One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges. Data governance and metadata management should be directed at the enterprise level with guidance from the AI council.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. What do we gain if each test and budget adjustment has to route through management for approval? A lot has been said about disappearing roles.

Traditional Marketing 131

Traditional Marketing Manufacturing Transform Automobile 131

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Save time managing your social media presence with Hootsuite. Try it free today.

PR 125

PR Communications Food Management 125

Marketing Insider Group

JULY 30, 2024

This direct line of communication builds trust and ensures the accuracy of the insights you gather. Managing your data requires robust systems like CRM platforms to organize and analyze the information. Video Source Effective data management is crucial to derive meaningful insights and make informed decisions.

Transform 124

Transform CRM Communications Management 124

The Marketing Operations Leader

JANUARY 11, 2025

PMO (Project Management Office) "Designing workflows, processes, and standard practices to drive operational efficiency." Recommendation: 1-2: Use a project management tool to map out workflows and create playbooks for recurring tasks. People "Structuring the team, developing talent, and leading effective change management."

Finance 130

Finance Marketing Marketers Succession Planning 130