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How HLS Personalization is About to Revolutionize Patient and Member Experiences

Sales Force: CMO

They include providers, payers, pharmaceutical and medtech organizations, and the public sector. They set the tone for how you handle personal data and communicate responsibly. Run controlled pilots : Start with small-scale tests, such as personalizing communications for a cohort of diabetic patients.

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4 best pharma CRMs in 2025

Hubspot Marketing

Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies. Table of Contents What is a CRM for pharmaceutical companies? Paid plans start at $15/seat/month.

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

As a social marketer, you’re on the front lines of risk management. When communicating with a global audience on social media, you have a responsibility to reduce the risks. That’s why a social media risk management plan must be an essential part of your brand strategy. What is social media risk management?

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Planning a merger or acquisition? Don’t forget social media

Sprout Social

Compliance risk: Especially for companies in regulated industries like finance and pharmaceutical, there is additional risk as everything posted on your social media channels must comply with strict federal regulations for communication. Net result: chaos and often sloppy, uncoordinated external communications across the two brands.

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7 risks of not prioritizing social media governance

Sprout Social

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. It is about as exciting to most social media managers as getting a tooth pulled. It is about as exciting to most social media managers as getting a tooth pulled.

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When it comes to marketing technology, ends come before means

Martech

said Cesar Brea, partner at global management consulting firm Bain & Company. And a lot of this complexity made it difficult to manage the communications and the priorities at a time when they really needed to be nimble.”. Ricardo Ortego of AB InBev speaking at The MarTech Conference.

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How to Perfect Your Resume Headline (+Examples)

Hubspot Marketing

Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. Think of it as your personal tagline or an elevator pitch that quickly and effectively communicates your unique value proposition to potential employers. Headlines save time for the hiring manager. Headlines grab attention.