Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. Lets say a customer sent you a LinkedIn DM about a product or service issue.

Management 101

Management B2C User-Generated Communications 101

Litmus

SEPTEMBER 25, 2024

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.

Management 98

Management Marketing Marketers CRM 98

Hubspot Marketing

JULY 12, 2024

Having a hard time finding clear info on community management tools? Community management” covers a wide range of jobs, and they’re not going to have the same software needs. After all, if you’re running a B2B product support forum you need a different tech stack than someone modding a Bluey fandom on TikTok, right?

Management 96

Management CRM Price Analytics 96

Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. The most common definition is the total number of people who could possibly use a product or service.

SEO 108

SEO Management Price Thought Leadership 108

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Management 89

Management User-Generated Price SEO 89

Hubspot Marketing

JULY 12, 2024

Not so fun to hear from your community members. But that’s the double-edged sword of scaling community management, isn’t it? Below, 5 veterans of community management — from Square, Pocket CCO, HeyOrca, and HubSpot — share some challenges you’re likely to face. “My The better you do, the bigger you get.

Management 107

Management Shipping Place Communications 107

Martech

AUGUST 20, 2024

Today’s marketing tools are rich with AI capabilities, enabling marketers to develop and manage strategies, personalize customer messages, utilize chatbots for online inquiries, streamline opportunity management and perform just-in-time predictive analysis. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 133

Marketing Marketers CMO Communications 133

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

Product Marketing 103

Product Marketing Product Transform Marketing 103

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. This guide outlines how CRM systems empower businesses to manage data effectively while driving business growth. Benefits of Automation Standardizes follow-ups to maintain consistent communication.

CRM 98

CRM Management Customer Analytics 98

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Hubspot Marketing

MAY 28, 2025

They're the secret weapon that can make you 10x more productive than everyone else in your company. In my role at HubSpot, I manage three pods. The Prompt You are an AI project assistant with expertise in project management, risk analysis, and organizational dynamics. Its not flashy. For each pod, I only have two folders.

Product 97

Product Transform Management Communications 97

Martech

JANUARY 6, 2025

We all get busy trying to promote this product or that service. FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. New product or service launches.

B2C 133

B2C Communications Marketing Marketers 133

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. Lets say a customer sent you a LinkedIn DM about a product or service issue.

Management 74

Management B2C User-Generated Communications 74

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. However, this expansion has led to a surge in product returns, with 30% of online purchases returned compared to just 8.89% in physical stores. trillion in 2024 to $8 trillion by 2027.

eCommerce 124

eCommerce Customer Retail Transform 124

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 118

CRM Customer Journey Customer loyalty Management 118

Hubspot Marketing

JUNE 9, 2025

Our customers use these specialized agents for concept development across different pieces of the product innovation process. You can even create a “project management agent” that oversees all these interactions, ensuring agents aren't overlapping in scope and identifying potential conflicts.

Management 85

Management CMO Branding Transform 85

Martech

OCTOBER 15, 2024

But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer 127

Customer Transform Customer Journey Marketing 127

Martech

OCTOBER 24, 2024

More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). Ten percent of employees say AI is not increasing productivity at all. Thryv launched an AI-powered social media management tool within its Marketing Center.

User-Generated 127

User-Generated Marketing Mix Communications Advertisers 127

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. But differences in attitudes exist.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

Martech

FEBRUARY 12, 2025

Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging. Understand Understanding is the foundation of all marketing activities.

Transform 128

Transform Logistics User-Generated Marketing 128

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. Marketers have plenty of tools and skills to help account managers achieve their goals. But programs with more modest production values can be very effective, too. This is a good thing.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Martech

JULY 19, 2024

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Data can be created, processed and analyzed in near real-time.

Traditional Marketing 132

Traditional Marketing Manufacturing Transform Automobile 132

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e.

Health 126

Health CRM Communications User-Generated 126

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent.

Communications 126

Communications CRM Target Market Price 126

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” With this approach, marketing can communicate with sales, take ownership, and get things done. “In

CMO 123

CMO Traditional Marketing Communications Marketing 123

The CMO Survey

NOVEMBER 12, 2024

Drilling down, marketers expect to spend more on customer relationship management (+ 6.9%), customer experience (+ 5.6%), branding (+ 7.0%), new product introductions (+ 8.1%), and new service introductions (+ 4.3%) in the next year. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%).

CMO 173

CMO Finance B2C Marketing 173

Marketing Insider Group

JULY 23, 2024

The platform’s real-time communication capabilities allow brands to respond promptly to customer queries and feedback, enhancing customer satisfaction. High competition, the short lifespan of tweets, managing public criticism, and issues with poor moderation due to recent ownership changes present significant challenges.

Branding 128

Branding Communications Management Social Media Marketing 128

Martech

SEPTEMBER 20, 2024

There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider. Inform your security team or the important person managing the software,” said Alliband. In the end, all companies sell the same product: trust. Dig deeper: U.S.

Law 126

Law Fashion Communications Management 126

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. That experience pushed me to develop a systematic approach to stakeholder management. Product Marketing Manager: Product positioning and feature communication.

Finance 97

Finance Transform Communications CRM 97

Martech

MAY 19, 2025

Dig deeper: In a world oftariffsand turmoil, marketing’s insight is a superpower If you aren’t ready to take your product to a new market, sourcing employees globally helps reduce costs without compromising quality. Additionally, it takes cultural sensitivity and emotional intelligence to manage teams across borders effectively.

Transform 117

Transform PR Law Manufacturing 117

Martech

JUNE 11, 2025

The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance. It also assembles personalized web experiences dynamically.

Transform 93

Transform Customer Journey Marketing Marketers 93

Marketing Insider Group

JULY 30, 2024

This direct line of communication builds trust and ensures the accuracy of the insights you gather. Managing your data requires robust systems like CRM platforms to organize and analyze the information. In that case, you can send them targeted promotions and updates about the latest products you have in stock.

Transform 124

Transform CRM Communications Management 124

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

NOVEMBER 13, 2024

While these solutions help increase productivity, they don’t fundamentally change workflows. In the future, the campaign design team might collaborate with AI to generate campaign ideas, then rely on an AI-driven pipeline to manage tactical execution — testing ad variants, adjusting channels and refining audiences in real-time.

Transform 129

Transform Marketing Marketers Inbound Marketing 129

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

Price 124

Price Health CRM Retail 124

Martech

OCTOBER 24, 2024

At the same time, many consumers prefer SMS as a communication channel, so the right text could be valuable to them and your brand. 10DLC is] the framework that you should use if you want to take advantage of SMS communication,” said Phillip Dane, founder and CEO of Ultimate WP SMS. It’s bad when customers think you are intrusive.

Shipping 130

Shipping Communications Promotion Customer 130

Martech

JULY 18, 2024

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. This helps communicate the impact clearly.

Marketing 121

Marketing Marketers Marketing Automation Platform Price 121