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While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Consider communicating with Gen Z customers through text messaging. Ensure your website is fast and free of glitches or slow speeds.
Millennials: The Digital Adopters Now, onto the avocado toast lovers – Millennials! For Millennials, influencing and marketing are equivalent professions and they want, no expect, to a certain degree of professionalism or they just cannot take you seriously. Singer is a Ph.D. Brint Ryan College of Business.
A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. They’re built primarily for communication, connection and content sharing. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials.
They weren’t, but “communication isn’t what I say, it’s what you hear.” That’s not unusual now , but Banikarim jokes that she was a millennial before her time, because she’s had so many jobs for somebody in her 50s. Like millennials, she’s “looking for impact.” But I was always looking for purpose in the job.”
Millennials are nearly as receptive — 33% agree; 35% are neutral. Nearly three-quarters want to know upfront if they’re communicating with AI. Gen Z is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-nine percent of Gen X disagree with sharing personal info with an AI agent.
By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement. Value Proposition: Clearly and concisely communicate what makes your offering unique and how it solves the customer’s problem.
Take an age-targeted approach that respects individual communication thresholds and preferences. This suggests that consumers prioritize perceived value over broader corporate communication. Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” Yet, less than half of Gen X share the same concern.
In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context.
Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Empower them to help build your employee advocacy program by defining and communicating campaigns, setting goals, and creating incentives. Keeping everyone on the same page is key, so internal communication is important here.)
Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). which states that advertising must be distinguishable as such.
Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” Samuels adds, “As consumer preferences and expectations continue to grow, social marketers require greater investment in their teams and resources to be successful.
of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v It might be that Millennials have more experience than Gen Z in booking vacations generally, so they have more confidence in mobile and payment apps to complete these transactions. In the same survey, 64.2%
In fact, 32% of Gen Zers are regularly engaged in this work, compared to only 24% of Millennials. Transparency: Openly communicate how donations are used and allocated through regular impact updates. Digital marketing is a great way to communicate these values and learn how to strengthen them. Address Gen Z’s core values.
And vice versa, stuffy, “holier than thou”-esque verbiage is going to turn away Millennials faster than it takes to press “Publish” on that first social media post. Your marketing message refers to the words you use to communicate your value proposition with your target audience.
How social communities work: You’re building engagement around audience interests, your brand campaigns, or industry events. The first example I think of is an interest-based Facebook Group (my millennial is showing). A lot of these communities are either centered around building a skill (e.g., candle making).
Communicating clear pricing structures, flexible payment options and tangible benefits can build trust in uncertain times. While some segments like high-income millennials continue to splurge, others are tightening their belts. This divergence reinforces the need for advanced personalization strategies.
According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Like this video, where viewers spend a day with a Communications Manager at Cisco in London.
I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” Communicate expectations, budget limits, and campaign goals with influencers to set the stage for good budgeting and a successful partnership. Be transparent. Align internally.
Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. Leaning more into these channels in 2025 may be critical to digital content success. What can you do?
For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. Using an influencer’s chosen communication channel is the first positive step toward a longer working relationship. Do they want inquiries to go through their agent, or prefer an email over a DM.
Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Collaborating with influencers allows brands to engage with existing communities and foster trust with their target audience. Influencer marketing is another area where Instagram shines.
Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. That makes Snapchat a valuable avenue for building brand familiarity.
Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. One of my successful brand partnerships was with Fidelity , he said.
Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. Increase brand loyalty among younger consumers Millennials and Gen Z are particularly sensitive to issues of inclusivity and social justice.
This suggests many retailers could improve engagement and reduce churn by simply sending fewer, more thoughtfully timed messages, rather than bombarding subscribers with daily communications. Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of Gen Z. adult population.
HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision. Right behind them is Gen Z.
And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. In my experience, it is active communication with followers that helps to establish a genuine connection and gain their trust. For brand posts, we focus on content that resonates with millennials and Gen X.
Why investing in social now is the best deposit in your brand’s future Sprout’s Q2 2025 Pulse Survey found that Gen Z and Millennial consumers are increasingly making purchases based on what they discover on social. Brands that understand how to create content and experiences that meet intent on social have a competitive edge.
Instagram is a hotbed for brands looking to connect with a younger audience and communicate through engaging visuals. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. Instagram has over 30 million users in the UK alone, with most of those being 1834 yearolds.
It enables businesses to communicate products, sales, and updates to their customers. Automation ensures these critical communications are always timely and accurate. Building Your Email List Building an email marketing contact list is essential to have opt-in subscribers who have given permission to receive your communications.
As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Facebook user base: Facebook boasts 38.3
36% of millennial consumers trust recommendations from people they follow more than traditional ads. Why are influencer marketing campaigns so effective? Influencer marketing campaigns work because they build trust, drive engagement, and deliver measurable results. Heres why: The trust factor.
These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings. Use data-driven insights to tailor communication, offers, and recommendations based on individual preferences and behaviors.
Price is an easy way to communicate value, but it’s certainly not the only way. Their authentic communication about difficulties created connection that price competition never could.” Outgrow I’ve taken my fair share of Buzzfeed Quizzes before — mainly to remind me that millennials are approaching middle age.
Ideal Use Cases (with Built-in Marketing Insights) Instagram shines when used for building brand affinity, visual storytelling, and community growth. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. billion monthly users.
Countdown timers are a common tool in FOMO marketing, visually communicating the urgency of an offer and encouraging immediate action. Around 60% of millennials reportedly make impulsive purchases influenced by FOMO. Marketers can leverage this insight by crafting campaigns that tap into millennials fear of missing out.
Influencer posts inspire monthly purchases for 49% of consumers According to Sprout Socials 2024 Influencer Marketing Report , Gen Z and millennials are most likely to buy products recommended by influencers, doing so daily or weekly. The undeniable influence of social content on consumer spending underscores social media’s impact.
It’s direct, keyword-rich, and clearly communicates the value proposition. based digital lifestyle brand for millennial women, actively tracks high-performing carousels and quotes on Instagram. This isn’t just a tagline—it’s keyword-rich, brand-aligned, and instantly communicates their unique value proposition.
48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Try SocialPilot for free!
Discord is an instant messaging, voice and video communication social platform popular in the online gaming community (though its growing in other niches, too). The brand is especially popular with Millennials and Gen Z , a signal of how well Louis Vuitton builds cultural resonance on digital channels.
Make sure your values show up in your leadership, actions, and communications. We're just not communicating it. John Jantsch (10:53.41) You know, I wonder how much generations, whatever all the letters we apply to them, millennials and Gen Xs, I wonder how much they could learn from that. Gen Z will call it out.
Moreover, the Southern California News Group reported that 77% of DIYers use home improvement store websites for research, with 55% of Millennial DIYers using YouTube for home improvement information, and 40% of DIYers preferring brands to use email marketing to communicate updates.
Forbes reported that consumers now expect brand communications to address real-life issues, especially in categories that touch on self-esteem, like hair and skin. As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic.
Brand Customization 73% of millennials are more likely to trust a brand that offers a consistent experience across all touchpoints, including online reviews. Bringing this consistency in brand communications can be challenging for agencies, given versatile tones and brand guidelines that must be followed.
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