Hubspot Marketing

JULY 12, 2024

How social communities work: You’re building engagement around audience interests, your brand campaigns, or industry events. The first example I think of is an interest-based Facebook Group (my millennial is showing). A lot of these communities are either centered around building a skill (e.g., candle making).

Branding 120

Branding User-Generated Millennials Education 120

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rather than promote its products, this approach builds camaraderie among the chronically online. Note: This method isnt reserved for Gen Z.

Gen Z 89

Gen Z Branding Retail Education 89

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button.

Tentpole 121

Tentpole Gen Z Thought Leadership User-Generated 121

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Collaborating with influencers allows brands to engage with existing communities and foster trust with their target audience. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. He’s a legitimate celebrity with his own influencer following, and they use his sporting background to help promote their healthy product range. You can usually find this information on their profile page.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Facebook marketing is promoting your company or brand on the Facebook platform.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. Encouraging self-expression and empowerment Gender-neutral ads often promote messages of self-expression, encouraging individuals to be their true selves without fear of judgment.

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Litmus

JUNE 12, 2025

This suggests many retailers could improve engagement and reduce churn by simply sending fewer, more thoughtfully timed messages, rather than bombarding subscribers with daily communications. 42% unsubscribe due to excessive promotions with few valuable offers. Irrelevant or non-personalized content drives 46% of unsubscribes.

Gen Z 69

Gen Z Customer Millennials Retail 69

Sprout Social

MARCH 26, 2025

Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. Instagram is a hotbed for brands looking to connect with a younger audience and communicate through engaging visuals. It continues to serve as a dynamic platform for real-time news, public discourse and targeted communication.

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Vertical Response

NOVEMBER 20, 2024

It enables businesses to communicate products, sales, and updates to their customers. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Promotional Emails The purpose of promotional emails is to drive a direct response from customers.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. That makes Snapchat a valuable avenue for building brand familiarity.

Gen Z 69

Gen Z Millennials User-Generated Advertising 69

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel.

Transform 97

Transform Marketing Marketers Gen Z 97

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. Promoted by the right partners, it encouraged fans to show off their most personalized pairs, highlighting just how creative and customizable the product could be. Why are influencer marketing campaigns so effective?

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Facebook user base: Facebook boasts 38.3

Gen Z 79

Gen Z Millennials Social Media Marketing User-Generated 79

Welcome Software

SEPTEMBER 17, 2024

These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings. Use data-driven insights to tailor communication, offers, and recommendations based on individual preferences and behaviors.

Gen Z 52

Gen Z User-Generated Law Transform 52

SocialPilot

JUNE 26, 2025

You can promote lead magnets like free guides, webinars, or industry reports using native LinkedIn posts or ads (if budget allows). Promote lead magnets or events by targeting roles, industries, and company sizes with precision. Build niche communities to boost organic reach and create loyal, engaged micro-communities.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

SocialPilot

JULY 14, 2025

SMO doesn’t amplify the entire content strategy directly but it plays a key role in supporting how social media promotes and redistributes that broader content. It’s direct, keyword-rich, and clearly communicates the value proposition. Built for agencies and brands.” Why Format & Length Can Make or Break Reach?

Real Estate 59

Real Estate User-Generated Social Media Marketing Promotion 59

Vertical Response

JANUARY 18, 2025

While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem. Marketing managers and specialists should strive to create campaigns that promote positive body image, self-acceptance, and inclusivity.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

illumin

MAY 15, 2025

An example would be highlighting comparative offers for Diligent Buyers or offering bundled discounts and promotional offers if they purchase X number of times for Spontaneous Buyers. If you wait until June or July to launch ads or offer promotions, you risk losing potential customers who likely made their decisions months earlier.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Use social media to promote events.

PR 40

PR Branding Whitepaper Thought Leadership 40

Sprout Social

FEBRUARY 13, 2025

For example, on Bluesky, they share static images promoting their latest releases. Discord is an instant messaging, voice and video communication social platform popular in the online gaming community (though its growing in other niches, too). Then, they reshare those same posts (or slightly modified versions) on Threads.

Gen Z 69

Gen Z Branding Fashion Retail 69

Sprout Social

DECEMBER 19, 2024

They were quick to respond to any timely conversations tied to social issues (or risked being cancelled), and never missed an opportunity to promote the ways they were solving those issues. But is activism still impactful if its tied to self-promotion and selling products? Publicity stunts and cheap self-promotion will be sniffed out.

Gen Z 79

Gen Z Communications Millennials Promotion 79

Duct Tape Marketing

MARCH 27, 2025

Make sure your values show up in your leadership, actions, and communications. We're just not communicating it. John Jantsch (10:53.41) You know, I wonder how much generations, whatever all the letters we apply to them, millennials and Gen Xs, I wonder how much they could learn from that. Gen Z will call it out.

Gen Z 45

Gen Z Branding Customer Journey Communications 45

Duct Tape Marketing

APRIL 2, 2025

Businesses must diversify their presence across platforms while prioritizing ownership of their audience through email and direct communication. And like, that's the caveat that as we know it, and I say this, because I myself being millennial, right? They promote your brand. You know, how do you, how do you communicate that?

Marketing 61

Marketing Marketers Branding Communications 61

Martech

JULY 18, 2025

But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. X is built for direct communication. The target demographic is often identified as Gen Z/Millennial men. LinkedIn usually gets that attention.

Gen Z 112

Gen Z Millennials Marketing Marketers 112

Sprout Social

MAY 19, 2025

To kickstart a successful influencer seeding strategy, prioritize transparency and clear communication from the start. Ask these questions: What product or service do you want to promote? Gen Z and millennial audiences offer the greatest potential for influencer impact. This would be a successful influencer seeding.

Influencer Marketing 56

Influencer Marketing Gen Z Marketing Marketers 56

Martech

FEBRUARY 19, 2025

While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. Why is there a law banning TikTok? What impact has this had? Why use TikTok for B2B marketing? For example, 21.7%

Gen Z 123

Gen Z Law B2C Entertainment 123

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 81

Marketing Strategy Gen Z Finance Social Media Marketing 81

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. Marketers can harness their popularity to promote their brands in new ways. Six Ways to Use Gifs to Promote Your Brand. Here are some tips about how to use gifs to promote your brand to your target audience.

Promotion 141

Promotion Branding Entertainment Millennials 141

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). Partner with influencers to create content that promotes lifestyles Gen Z wants to attain. The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. In this ever-evolving digital landscape, text messaging has proven to be the rising star among communication channels. If you’re like most consumers today, the answer is a resounding “yes!”

Promotion 89

Promotion Customer Customer loyalty Law 89

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Read next: How inclusion can lead to diversity in marketing and communications. McKinsey ).

Gen Z 122

Gen Z Millennials Customer Acquisition Advertising 122

Hubspot Marketing

JUNE 16, 2021

As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy. In this post, we'll discuss how to create brand pillars that clearly communicate your brand identity to your audience. Brand Experience.

Branding 144

Branding Millennials Communications Education 144

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

It means an opportunity for promotion during public events and festivals. Just as products are curated online or in-store to promote conversion, the overall festival experience must be curated for optimum enjoyment. “We million of whom are millennials. What are Some Ways to Promote Your Brand at a Festival?

Branding 132

Branding Millennials Entertainment Marketing 132

Vertical Response

NOVEMBER 28, 2022

Millennials refer to the demographic group born between 1981 and 1996. They have different mindsets, technology preferences, communication styles, and expectations than other generations. Here are some insights into their habits: People under 35 prefer email communication over text and chat. They Spend 6.4 They Spend 6.4

Millennials 49

Millennials Communications Promotion Email Marketing 49

Adobe Experience Cloud Blog

MAY 5, 2015

Ask any millennial or Gen-Xer and they probably have a favorite emoji, whether it’s the cat with heart eyes (my personal fav), the two beer glasses clinking together, or the good ole’ thumbs up. Emojis are a growing force in the cultural lexicon and are an important communication tool with the younger set.

Thought Leadership 134

Thought Leadership Marketing Marketers Millennials 134