Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” While technology has made personalization easier to implement at scale, the underlying psychology driving its effectiveness remains the same.

Customer loyalty 120

Customer loyalty Personalized Marketing Customer Shoppers 120

Martech

OCTOBER 3, 2024

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. Higher lifetime value They often spend more overtime, buy more across your product lines and are less price-sensitive, contributing to higher customer lifetime value. What’s emotion got to do with it?

Customer 138

Customer Branding Customer loyalty Transform 138

Martech

FEBRUARY 11, 2022

In this guide to personalized marketing, we’ll dive deep into personalization and its potential to increase customer engagement. We’ll cover: What is personalization? Examples of personalized marketing. Who uses personalization in marketing? How personalization can help marketers.

Personalized Marketing 126

Personalized Marketing B2C Customer Journey Law 126

Martech

NOVEMBER 25, 2024

Preference centers: Customers can share their preferences regarding communication channels, product types, or content they wish to receive. This helps brands tailor their marketing efforts accordingly. This approach not only incentivizes customers to share valuable insights but also fosters a sense of community and loyalty.

Customer 117

Customer Food Communications Product 117

Adobe Experience Cloud Blog

APRIL 7, 2017

Communicating with your buyers shouldn’t feel like checking a box or completing a form. Below are three best practices for a holistic, personalized marketing strategy, aimed at building meaningful relationships with buyers at every turn: 1. Find the Right Balance of Overt and Subtle Personalization.

Personalized Marketing 129

Personalized Marketing Thought Leadership Millennials Education 129

Hubspot Marketing

MAY 25, 2023

Clockwise Image Source Clockwise is a SaaS productivity tool that helps busy professionals manage their meeting scheduling and find more time for uninterrupted flow. They needed a better way to get product usage and engagement data in front of their go-to-market teams.

Personalized Marketing 136

Personalized Marketing CRM Marketing Marketers 136

Martech

JANUARY 29, 2025

Drive high sales volume but at lower margins , often gravitating toward commoditized or discounted products. Reinforce the emotional connection by sending personalized thank-you notes or exclusive content. Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback.

Customer 112

Customer Price Customer Acquisition Customer loyalty 112

Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization Predictive analytics helps you analyze past customer behaviors to forecast future actions, allowing for personalized marketing campaigns that align with individual preferences. Continuously refine and optimize customer segmentation for improved personalization.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Highlighting your brand’s commitment to sustainability can enhance your holiday marketing efforts.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Use Insider

MAY 30, 2022

Personalized product recommendations for the win. Building cross-channel marketing campaigns has become a necessity for today’s brands if they are to maximize engagement, conversions, and retention. The emphasis is now on marketers to nurture the customer’s interest and nudge them closer to purchase.

Product 98

Product User-Generated Shoppers Price 98

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. Theyre so confident in the results that they even let you try the product for 14 days before you have to pay for it.

Tentpole 107

Tentpole Gen Z Thought Leadership User-Generated 107

Rock Content

SEPTEMBER 23, 2020

Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer. After all, they are often generic and don’t communicate well. We’ll talk about this, covering the topics: What is personalized marketing? How can brands run personalized marketing?

Personalized Marketing 72

Personalized Marketing Branding User-Generated Marketing 72

SmartBrief - Marketing

FEBRUARY 12, 2025

For example, a prospect might visit one of your websites product pages, signaling potential interest. Their attention to detail ensures that every communication speaks directly to the target audience, ultimately increasing the likelihood of engagement and conversion. You access this data from first- and third-party sources.

CRM 88

CRM Customer Journey Education Marketing Strategy 88

Vertical Response

JUNE 4, 2025

Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Canva this week launched Visual Suite 2.0, Visual Suite 2.0

Transform 74

Transform User-Generated Analytics Communications 74

Customers.ai

NOVEMBER 18, 2024

Product Hunt : The Website Visitor Identification Pixel has received positive feedback, with users highlighting its efficiency in capturing visitor information and enhancing marketing efforts. Use Case: An ecommerce brand selling beauty products can use Klaviyo to segment their audience based on purchase frequency. The result?

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Hubspot Marketing

NOVEMBER 6, 2024

Visitors lurking on your website want to know what real customers think of your product or service before they, too, take the plunge. If they're about to leave, throwing social proof to their faces is great in proving that they actually need the product or service in question.” Content Marketing Lead Generation 5.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Use Insider

JANUARY 23, 2025

Sending highly personalized messages and product recommendations based on customers needs, interests, and preferences. Streamlined product discovery. When used to its full potential, WhatsApp lets you add your entire product catalog to the app. Sending contextual and personalized product promotions.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Customers.ai

NOVEMBER 25, 2024

For instance, when a visitor spends 10 minutes browsing your premium sneakers category, your CRM doesn’t just note that – they’re flagged for follow-up with tailored campaigns featuring similar products. For ecommerce marketers, that means a tool that doesn’t just track clicks but actually helps you drive revenue. The result?

eCommerce 89

eCommerce Price Customer Journey CRM 89

Vertical Response

JUNE 11, 2025

Emails were characterized by: Being primarily text-heavy Having limited design elements Using basic HTML formatting The focus was on delivering straightforward promotional messages without the bells and whistles of modern email marketing. The design and layout of these emails were basic, emphasizing readability over aesthetics.

Transform 52

Transform Email Marketing Analytics Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

Today’s marketers must go the extra mile and shoot for peak personalization. When they receive one of your custom-tailored communications, they should think, Wow, that company really does listen to me. Marketing automation systems enable you to take personalization from basic to brilliant. But again, it’s basic.

Finance 134

Finance Thought Leadership Marketing Marketers 134

Set Up

APRIL 8, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy.

Transform 59

Transform Finance Marketing Marketers 59

Neil Patel

MAY 30, 2025

Wonder why manufacturers with inferior products and processes regularly outsell your company? Instead, it’s a marketing issue. But in-person tactics like industry events and trade shows remain critical. What Is Manufacturing Marketing? Show some personality and spotlight employees.

Manufacturing 56

Manufacturing B2C Thought Leadership Marketing 56

Use Insider

NOVEMBER 8, 2023

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Underestimating the potential of personalization.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 3, 2017

Many consumer marketers have rightly sought out e-commerce platforms to drive revenue, without recognizing that their brand must first establish enough consideration collateral to support a purchase decision. An e-commerce platform enables brands to focus on product management, product placement, in-purchase experience, and cross-sell/upsell.

Thought Leadership 120

Thought Leadership Direct Mail Marketing Marketers 120

Hubspot Marketing

APRIL 28, 2020

Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. Their job consists of so many moving parts — managing blogs, managing social, managing offers … in some cases, they can be a one-person marketing team.". Ultimately, my mentor was right.

Management 145

Management Copywriting SEO Communications 145

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

.” In his book, The Long Tail: Why the Future of Business is Selling Less of More , author and entrepreneur Chris Anderson uses this quote to convey how marketers are quickly moving away from mass marketing techniques towards personalized marketing communications. “When people talk, listen completely.

Thought Leadership 134

Thought Leadership Non-Profit Marketing Marketers 134

Hubspot Marketing

JULY 29, 2022

Here’s why: Online offers many more opportunities for personalization than in-person. You can target users to see your ad then follow them through their journey, as they discover your products and consider purchases. In-person, customers typically see generic displays followed by generic store experiences. Image Source.

Law 141

Law Marketing Marketers eCommerce 141

Martech

AUGUST 10, 2021

Over the last few days, I’ve had one of those personalized marketing experiences which, if it doesn’t cross the line, gets pretty close. As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. A product owner may work with several development teams.

Whitepaper 116

Whitepaper Transform CMO Market Segmentation 116

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

As the array of tools and information at every marketer’s fingertips continues to grow, so does the pressure to turn it all into real, measurable results. Just because your team recognizes the need for personalization doesn’t mean your tech stack is set up to deliver it. Great Expectations.

Thought Leadership 167

Thought Leadership Marketing Marketers Analytics 167

Martech

JANUARY 12, 2022

Call it a concept or a buzzword, zero-party data provides another avenue to personalize marketing efforts. A marketer will have a better sense of what a customer likes via the zero-party route, rather than trying to guess what they will buy next based on what they bought last. It also makes personalization much easier.

CMO 131

CMO eCommerce Shoppers Retail 131

Customers.ai

NOVEMBER 14, 2024

Personalization That Actually Feels Personal Forget those cringey “Dear [First Name]” emails. Klaviyo takes personalization up a notch with dynamic content that adapts based on the data you have about each subscriber. This integration lets you tap into your Shopify data to create emails that feel personal and relevant.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Lynton Web

MAY 8, 2025

This positioning should influence everything from your visual identity (colors, design elements, photography style) to your communication tone (friendly and welcoming vs. motivational and challenging). With open rates exceeding 95% , SMS marketing delivers exceptional reach for time-sensitive information. Want to Know More?

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Sprout Social

MAY 9, 2023

How is artificial intelligence used in marketing? AI-driven marketing is set to drive 45% of the total global economy by 2030. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Marketing 142

Marketing Marketers Manufacturing Market Trends 142

Hubspot Marketing

APRIL 5, 2023

Seeking a position in a fast-paced, customer-oriented environment where I can use my strong communication and problem-solving skills to provide excellent service and support. Internship Application Detail-oriented English major seeking to leverage excellent written and verbal communication skills to succeed as an intern at ABC company.

Finance 144

Finance Logistics Communications Management 144

Hubspot Marketing

JUNE 2, 2022

Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. its results pale compared to what they’ll get if they use digital marketing. Image Source.

Digital Marketing 143

Digital Marketing Traditional Marketing Marketing Marketers 143