Hubspot Marketing

NOVEMBER 6, 2024

Video Marketing Lead Generation 12. Personalize video content. 91% of businesses use video as a marketing tool. Whether you use short- or long-form video, the key to video marketing lead generation is to personalize your content.

User-Generated 84

User-Generated Marketing Marketers Advertisers 84

Lynton Web

MAY 8, 2025

This positioning should influence everything from your visual identity (colors, design elements, photography style) to your communication tone (friendly and welcoming vs. motivational and challenging). Video Marketing Video content creates powerful emotional connections that static text simply cannot match.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Buffer Marketing

FEBRUARY 18, 2025

Cannes Lions Creator Track Date: June 16-20, 2025 Location: Cannes, France Price : €1,183 for Creator track Best for: Creators, marketers, and agency professionals focused on creative innovation The Cannes Lions festival is the ultimate celebration of creativity in communications, marketing, and media.

Social Media Marketing 111

Social Media Marketing Price Energy Influencer Marketing 111

Martech

JANUARY 20, 2025

Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. In this approach, brands use storytelling elements such as characters, plot lines and conflicts to communicate their values, mission, and unique selling propositions.

User-Generated 109

User-Generated Brand Management Marketing Marketers 109

Neil Patel

MAY 30, 2025

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? I recommend setting up a YouTube channel to host marketing videos for your manufacturing business.

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

Video Marketing 132

Video Marketing Marketing Strategy Transform B2C 132

Martech

APRIL 10, 2025

Biteable might be a little overindulgent with its various features, including branding and video templates, AI voice-overs, analytics, marketing automation, image resizing, image-to-video converter, and, well the list goes on. Tubebuddy is a relatively popular video marketing tool many people still forget to use.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Duct Tape Marketing

FEBRUARY 6, 2025

With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, top influencers, and e-commerce brands craft compelling, humor-driven video ads that engage audiences and drive sales. Don't tell me what you do. You know, what's the promise?

Copywriting 57

Copywriting Video Marketing Advertisers Advertising 57

Sprout Social

MAY 29, 2025

Short-form videos are the top ROI driver for 71% of video marketers A December 2024 Statista survey confirms short-form video reigns supreme as the revenue powerhouse of social content marketing. Only 22% of marketers said long-form video had the highest ROI, and live video lagged further behind at 6%.

Gen Z 82

Gen Z Social Media Marketing Transform Marketing 82

Hubspot Marketing

FEBRUARY 4, 2025

If you sell video marketing software, a video marketing report is your sweet spot. It required a project-management mindset I wasnt used to, and ultimately, I needed to take the time to learn how each team operates (and their preferred communication styles) before I got it right. Embrace cross-team collaboration.

Transform 114

Transform Thought Leadership Market Trends Video Marketing 114

Martech

FEBRUARY 19, 2025

Its content might feature funny skits or explainer videos highlighting the benefits of using Slack for internal communication. SupplyHouse.com content focuses on “tools of the trades,” customer-generated videos, equipment spotlights, education and product-focused spark ads15.

Gen Z 122

Gen Z Law B2C Entertainment 122

Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing 145

Video Marketing Education Promotion Marketing 145

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 144

Video Marketing Marketing Marketers Promotion 144

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. million digital video viewers in the United States alone.

Video Marketing 136

Video Marketing Millennials User-Generated Education 136

Adobe Experience Cloud Blog

MAY 14, 2015

In a time when everyone feels pressure to post important life events, colorful images, and compelling text on social media , a video that encompasses all of these in one automatically strikes a chord with viewers. From a consumer standpoint, businesses can utilize a similar approach to better communicate with and appeal to customers.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Hubspot Marketing

MARCH 15, 2022

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. About the Diversity in Video Report. Diversity in Video Report Findings. Diversity doesn't stop at race.

Video Marketing 131

Video Marketing Marketing Marketers Advertising 131

Hubspot Marketing

JULY 7, 2017

And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. 6 Viral Video Marketing Examples. See who responds to each experiment and how, and it could inform your video marketing strategy. So, let’s get right to it, shall we?

Video Marketing 112

Video Marketing Marketing Marketers Thought Leadership 112

OnPassive Marketing

JUNE 5, 2022

Video marketing is not expensive and complex for small businesses to implement. You can start making some fantastic videos using your smartphone. The below facts will convince you about using video marketing in your interactions. What is video marketing? Significance of video marketing.

Video Marketing 91

Video Marketing Marketing Strategy Marketing Marketers 91

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

Rock Content

OCTOBER 7, 2020

For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos? Which are the best video marketing examples to use in your strategy? What is the importance of investing in B2B marketing videos?

Video Marketing 85

Video Marketing Education Marketing Marketers 85

OnPassive Marketing

JUNE 25, 2022

Video marketing is a popular marketing tactic that offers the potential for businesses to get exposed to more online viewers. This blog will teach you the top video marketing tips that can help your small business get ahead. What Are The Top Video Marketing Tips For Small Businesses?

Video Marketing 69

Video Marketing Entertainment Marketing Marketers 69

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Hubspot Marketing

FEBRUARY 11, 2020

Video marketing is now one of the core pillars of content strategy. It's an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful relationships with your customers and prospects. Users spend three times longer watching live videos than standard uploaded content.

Video Marketing 141

Video Marketing Communications Promotion Marketing Strategy 141

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Still others develop webinars for educational or event-related communication. Before the first camera rolls, a strategy has to be agreed upon that aligns the purpose, scope, and budget. A manager has to corral the creative team.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Moz

JULY 24, 2019

Despite all this hype, many small to medium brands still use very few videos in their marketing, if they use any at all. Some companies don’t believe that video marketing can generate real results , but many simply assume they can’t afford it. The ABCs of video content. What have you found useful (or not) so far?

Video Marketing 56

Video Marketing Marketing Strategy Marketing Marketers 56

Sprout Social

JANUARY 27, 2020

One in every three customers turns to social media to seek advice or communicate with a business. Customers want prompt, personalized communication with businesses and one in every three customers turn to social to get it. 72% of business buyers expect vendor companies to personalize communications to their needs.

Social Media Marketing 139

Social Media Marketing Entertainment Communications Marketing 139

Hubspot Marketing

MAY 9, 2019

Online Video Marketing Course by HubSpot Academy. This online video marketing training will teach you how to get started with online video marketing to better attract, engage, and delight your audience. Social Media Marketing Courses. Communication Skills - Persuasion and Motivation by Alison.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience. Video Marketing and Sales.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

As the go-to channels become more saturated, it becomes more critical for marketers to communicate to buyers through new channels. This includes changing and matching the communication style, such as shorter content when consumers are busy, and more in-depth content when you have their undivided attention.

Law 134

Law Thought Leadership Marketing Marketers 134

Rock Content

OCTOBER 8, 2020

Companies that have known how to place video content in their strategies have achieved great results. However, there is still time to explore opportunities in video marketing. This article will show how video consumption had a great increase in quarantine and how this can be important to your Digital Marketin g strategy.

Video Marketing 49

Video Marketing Marketing Strategy User-Generated eBook 49

Martech

FEBRUARY 24, 2022

As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences. Everyone responsible for communicating with and engaging audiences needs a baseline understanding of these new tools.

Marketing 134

Marketing Marketers Communications CMO 134

Trade Press Services Newsletter

DECEMBER 1, 2022

Every organic post should have a purpose and communicate with distinct messaging appropriate for each channel. The Nice-to-Haves Once low-cost options are in place and proving successful, it may be possible to add additional tactics to your marketing strategy. The addition of these paid media channels can enhance lower-cost activities.

Whitepaper 130

Whitepaper Transform PR eBook 130

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Firstly, here are the top trends we’ll be covering: Video marketing. Influencer marketing. Video marketing. Content is still king. Harnessing the power of data.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Marketing Insider Group

FEBRUARY 23, 2021

Equip Your Sales and Marketing Teams. Consider creating PDFs of your case studies for your marketing and sales teams to use when communicating with prospective customers or clients. Repurpose for Video Marketing. Did you know that 79% of people have watched video testimonials to learn more about a business?

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketing 140

Martech

DECEMBER 26, 2023

He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.” Further, as businesses recognize the diverse needs of their audience, digital and communication accessibility will be paramount.”

Customer 145

Customer Transform CMO Retail 145