Remove content-marketing-strategy marketing-strategies-navigating-uncertainty
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How to Sell During a Trade War

SMEI

Podcast Trade wars can create significant challenges for businesses operating in international markets. Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Partner with local distributors in untapped markets to reduce entry risks.

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Why 2025 is the year for martech optimization, not expansion

Martech

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Due to economic uncertainty, most companies are cautious about spending and taking a conservative approach to budgets. The answer?

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What marketers need to know about data and privacy in 2025

SmartBrief - Marketing

The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. So what can marketers do to both respect consumers’ wishes while also ensuring their messages reach the right audiences? Privacy remains a concern for consumers.

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How to inflation-proof your marketing in 2025

Martech

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it.

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The age of personalization: How to prepare when nobody’s prepared by Optimizely

Martech

Marketers have been walking this tight rope for nearly two decades at this point, but we’ve finally reached an inflection point; companies who don’t provide a personalized experience will fall behind those that do. In a recent survey , 64% of executives said their teams have only just begun implementing real-time personalization strategies.

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How should marketers market to consumers under stress?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty? Processing.

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Don’t Let AI Overwhelm You: A Practical Guide to Flourishing in the Age of Change

Jeff Bullas

To see uncertainty not as a threat but as an opportunity. I made a career pivot from teaching to sales and marketing in the tech industry. Source: DemandSage) Nvidia, the GPU engine of modern AI, crossed a $4 trillion market-capitalization milestone on 9 July 2025 —making it the most valuable semiconductor company in history.