This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Podcast Trade wars can create significant challenges for businesses operating in international markets. Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Partner with local distributors in untapped markets to reduce entry risks.
As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Due to economic uncertainty, most companies are cautious about spending and taking a conservative approach to budgets. The answer?
The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. So what can marketers do to both respect consumers’ wishes while also ensuring their messages reach the right audiences? Privacy remains a concern for consumers.
Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it.
Marketers have been walking this tight rope for nearly two decades at this point, but we’ve finally reached an inflection point; companies who don’t provide a personalized experience will fall behind those that do. In a recent survey , 64% of executives said their teams have only just begun implementing real-time personalization strategies.
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty? Processing.
To see uncertainty not as a threat but as an opportunity. I made a career pivot from teaching to sales and marketing in the tech industry. Source: DemandSage) Nvidia, the GPU engine of modern AI, crossed a $4 trillion market-capitalization milestone on 9 July 2025 —making it the most valuable semiconductor company in history.
For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. Educate your audience to alleviate concerns One of the most effective things a brand can do is to educate its audience about the tariffs and uncertainties affecting it. Processing.
But then, as I grew as a marketer, I started seeing some serious potential everywhere. And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. And I'm not the only one who noticed. And the numbers don't lie.
I’m no stranger to marketingstrategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. Here’s how it went, what I learned and what I’d tell any marketer tempted to vibe-code their next build. Lightly authoritative, with empathy for leaders navigatinguncertainty.
Marketing Agencies are the go-to experts for helping businesses grow. They craft smart strategies, spark fresh ideas, and navigate the tricky waters of market challenges with ease. The Marketing Paradox Marketing Agencies live and breathe brand building, audience targeting, and boosting sales. The result?
Amidst all the events surrounding tariffs, marketers are bracing for their impact on ad spend. No matter where you are, the issue revolving tariffs has already been affecting the majority of the worlds current operations, from market volatility to supply chain disruptions to emerging trends in consumer behavior.
When applied correctly, these strategies can significantly boost organic search performance. However, there are still uncertainties surrounding JavaScript and SEOs impact. These issues can stop Google from crawling, rendering, and indexing content, hurting rankings. JavaScript has enabled highly interactive and dynamic websites.
It's your most powerful marketing tool, membership generator, and community hub. While we explored comprehensive marketingstrategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.
The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success.
As a marketing leader, it's pretty fair to say you obsess over the clarity of your external messaging. If you want your marketing team to be using AI (as you should), you need to bring clarity on how it's going to be used and enable your team properly to avoid disconnect and disengagement. Look no further than this content series.
It is built to handle real challenges in customer engagement, like helping customers find what they need, resolving their issues faster, and giving marketers better insights to optimize campaigns. Predictive AI marked the beginning of our journey, helping marketers anticipate customer behavior.
Both offer unique features and experiences for users, helping brands connect with their audiences, share valuable content, and boost visibility and engagement. Read on as we compare Bluesky’s and Threads’ features, highlighting what makes each stand out and how they can fit into your brands marketingstrategy.
As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive.
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. In this article: Expert Marketers Featured in this Post What Is the Budget Approval Process?
In this guide, Im sharing my lessons and strategies from 10+ years in digital marketing. Phase 1: Analyze and Diagnose Your Sites Existing Issues Every effective ecommerce website optimization strategy starts with a solid, data-driven diagnosis. Heres what to aim for: For Largest Contentful Paint (LCP) target under 2.5
Unsurprisingly, this turbulence is creating a real dilemma for social media managers navigating the intersection of social media and elections. So, it’ll take some West Wing-level strategizing to navigate social media during such a polarized election campaign year, but don’t sweat it. These guidelines will be unique to each brand.
Stephanie Losee believes content teams must partner with the business rather than simply serve it. Pool budgets from different teams to fund top-tier content. About Our Guest: Stephanie Losee Stephanie Losee has spent the past decade leading content teams at some of the world’s largest companies, including Dell and Visa.
.” This middle path offers content teams a nuanced approach that increases creativity while maintaining the human authenticity readers want. His unique perspective comes from a career spent in content, media, and tech. This mindset shift is helpful for content teams who fear that embracing AI means abandoning craft.
He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Google is showing a "see more" link that will jump you to the section on the web page related to the piece of content you are seeking.
We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Was your business prepared?
Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. We know that content is king, but why is it especially so important for a modern customer journey? Let’s take a look.
While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. Three Marketing Impacts Caused by Recession Concerns 1.
The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on hybrid work. In case navigating all this uncertainty isn’t hard enough, companies are dealing with another major shift. We’re passionate about helping scaling companies get ahead and navigate periods of uncertainty.
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Over the past decade, being a content creator has evolved from a side hobby to a viable career path. Marketing Snippets. Donna’s Recipe , a haircare line.
In the past few days, people have used social to reach out, help others and create meaningful relationships during this time of uncertainty. . Those numbers send a clear message to companies as they navigate a crisis that is so much bigger than their brands: create connection through relevance. . Evaluate your content plan 2.
In addition to refocusing their social strategies to accommodate the 2020 climate, they reimagined their client retention strategies and embraced more contract flexibility to alleviate the burden that some of their clients felt. We’ve offered contracts that reflect and accommodate for the uncertainty many businesses feel right now.
As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone. As customers navigate this new normal, shoppers will continue to reach out on social with questions and concerns.
Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. Topic volume stayed at or near one million messages a day for much of February until the US stock markets declined and topic volume soared to 5-6 million messages a day. No signs of slowing down.
The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. Now, the role of marketing has fundamentally evolved, changed and grown. Now, the role of marketing has fundamentally evolved, changed and grown. Marketingstrategies should start with social.
Whether you’re running social media campaigns for a dispensary or leveraging social for education and advocacy, the best thing you can do is learn from how other brands are taking their content to the next level. The challenges of cannabis social media marketing. 4 brands elevating their cannabis social media content.
Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes.
Many social media marketing leaders also had to scrap their original strategies because they were no longer relevant or appeared inconsiderate. And the social media lessons learned can be applied toward future strategies in a post-pandemic, post-election year. Lean into uncertainty—but proceed with caution.
As the world continues to grapple with the uncertainty of living during a global pandemic, one thing is for certain: consumer behavior has changed. With the uptick and shift in social media behavior, social media managers and content producers face several new realities that make their jobs ever more challenging: Preferences are changing.
Imagine, for a moment , that you’re a marketer in the late ’90s. Fast forward to today, and we’re facing a similar paradigm shift in marketing—only this time, it’s artificial intelligence (AI) that’s causing the existential panic. The transformative nature of AI in marketing is undeniable.
Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. We're launching a redesigned Groups tab with improved recommendations, new discovery tools and a faster way to navigate to, engage with and manage your groups. Find them here. Mobile still reigns supreme.
But this is exactly what we are experiencing right now, with new series and film content on hold while those responsible for creating it seek fairer working conditions and recognition. Well, promoting a movie is an “intricate dance” that involves the choreography of star power, compelling narratives, and innovative marketingstrategies.
Marketers all around the world have had to embrace these actions as they learn about what’s next for their brands and careers. More than 3,200 social marketers spent a full day connecting and learning from one another about the power of social data, trends and tactics to propel their strategies, and careers, forward.
This means marketers have been constantly adjusting well-laid plans for 2020 while finding the right way for their brands to contribute to the conversation around social change. Given the complexity and emotional weight of these issues, why should brands weigh in on social media channels traditionally used for marketing?
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content