Marketing Insider Group

JANUARY 20, 2020

However, not all healthcare organizations are excelling at content marketing or convinced of its importance. Many hospitals are still spending the bulk of their marketing budget on traditional marketing channels, and while digital spend is increasing , it’s more commonly spent on ads rather than content.

Content Marketing 72

Content Marketing Health Marketing Marketers 72

Hubspot Marketing

NOVEMBER 15, 2024

Social content marketing firm Stackla reports that “88% of consumers say authenticity is important when deciding which brands they like and support.” Provide enough details so that your non-marketing peers can embrace marketing’s principles and act accordingly. Customers can sniff out a phony.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Marketing Insider Group

NOVEMBER 11, 2020

Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Content Marketing Is a Must-Have.

Market Trends 145

Market Trends Marketing Marketers Content Marketing 145

Set Up

JANUARY 21, 2025

We also see an increased need for shopper marketing rising from 5% to 15%. Client Priority #2 | Content Creation goes by the Wayside? Just because content creation was a lower priority does not mean it is going away. Content creation is the heartbeat behind many marketing initiatives to attract, gain, and retain audiences.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Content Marketing Institute

NOVEMBER 3, 2017

Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences. Some 90% of those who consider their content marketing “successful” cite building an audience as their main focus.

Transform 110

Transform Customer Acquisition Advertising Advertisers 110

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Organic SEO rankings rise because of content marketing. Commit to Content Marketing. Content calendars should be at least 90 days out.

Marketing Strategy 144

Marketing Strategy Thought Leadership SEO Marketing 144

Marketing Insider Group

JANUARY 10, 2013

There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more.

Inbound Marketing 111

Inbound Marketing Marketing Marketers Direct Marketing 111

Businesses Grow

MARCH 27, 2023

There are two types of marketing: direct marketing and brand marketing. Direct marketing Direct marketing is when you offer a discount or promotion to encourage people to buy your product. Metaverse #Activities #FamilyAndFriends Content marketing in the Metaverse will be critical for success.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Backlinko

JUNE 25, 2024

Content marketing and organic social media remain a priority for B2B businesses.

SEO 85

SEO Telemarketing Direct Mail Marketing Mix 85

Martech

APRIL 1, 2024

Wearing old hats and learning new tricks Digital marketers are going back to basics, using foundational strategies to foster meaningful engagement. Most notably, privacy concerns and consumer fatigue with intrusive ads have propelled the resurgence of organic content marketing.

Advertising 136

Advertising Advertisers Transform User-Generated 136

Backlinko

DECEMBER 6, 2024

That way, you can tailor your content marketing efforts to fit their needs and interests. And explore the best types of content to create for each stage. Top of Funnel (ToFu): Awareness The ToFu stage is the entry point to your marketing funnel. BoFu , or bottom of funnel , is where prospects make a purchase decision.

User-Generated 92

User-Generated Customer Journey Marketing Marketers 92

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Create a Personalized Customer Experience on Mobile.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Marketing Insider Group

AUGUST 18, 2023

One of the best marketing events every year is Content Marketing World. Elizabeth Banks is the headliner but I’m most excited for one of the best marketing speakers I’ve ever heard, Avinash Kaushik. But What does Avinash know about content marketing. I never miss it. Who Is Avinash Kaushik?

Analytics 98

Analytics Entertainment Content Marketing Education 98

Duct Tape Marketing

APRIL 11, 2013

However, while nine out of ten organizations market with content, (Source: Content Marketing Institute ), continuously creating great content can be a challenge. Repurposing your content allows you to streamline your efforts and make your content work harder for you at no extra cost.

Direct Marketing 77

Direct Marketing Education Content Marketing Place 77

Marketing Insider Group

NOVEMBER 28, 2022

In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. So what is marketing going to do now?

Marketing 107

Marketing Marketers Thought Leadership Content Marketing 107

Marketing Insider Group

JANUARY 24, 2013

. @ Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Storytelling through content marketing, blogs, social media & more.

PR 112

PR Whitepaper CMO Marketing 112

Martech

AUGUST 9, 2023

She is the host of the podcast B2B Marketing and More With Pam Didner. She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.”

CMO 98

CMO Event Marketing Education Place 98

DIY Marketers

JANUARY 17, 2022

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Let’s get started!

Promotion 98

Promotion Marketing Marketers Advertising 98

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Inbound Marketing 78

Inbound Marketing Telemarketing Customer loyalty Transform 78

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Inbound Marketing 78

Inbound Marketing Telemarketing Customer loyalty Transform 78

Marketing Insider Group

DECEMBER 20, 2022

Some examples include: Content marketing. Direct marketing. Content marketing ties into each area of lead generation because it not only provides your team with a landing page of resources to reference in emails and conversations with potential customers, but also offers a way for your audience to find you organically.

B2C 92

B2C SEO Content Marketing Education 92

Businesses Grow

MARCH 6, 2023

The role of emotion To understand this process, let’s step back and identify the two types of marketing. The first type is direct marketing — driving sales through ads, promotions, coupons, etc.

Social Media Marketing 145

Social Media Marketing Marketing Marketers Entertainment 145

Martech

SEPTEMBER 25, 2023

Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., direct marketing, sales calls and web visits). Content distribution. This helps in content marketing and customer education.

User-Generated 127

User-Generated Finance Marketing Marketers 127

CXL

MAY 27, 2022

The podcast is just one part of their content marketing strategy. It positions them as an authoritative market leader that provides helpful, actionable advice, fueling future demand for their product. Take Ross Simmonds , Founder and CEO of Foundation Marketing. Take this post on content creation lessons, for example.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Vertical Response

MARCH 15, 2025

Compliance with legal frameworks, such as the CAN-SPAM Act and GDPR, is essential to maintaining trust and avoiding penalties in email marketing. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. As a marketing leader, you don’t need to get into the weeds. But this can’t happen without content marketing.

Health 87

Health Analytics Marketing Marketers 87

Marketing Insider Group

NOVEMBER 18, 2010

One thing that’s not going to go away even in 2011 is the email marketing efforts.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketing 102

Exposure Ninja

JUNE 23, 2022

According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns.

Law 113

Law Transform Marketing Mix Marketing Strategy 113

Hubspot Marketing

OCTOBER 28, 2019

There are 10 major marketing “channels” that you can use to distribute your campaign content. Direct marketing. Email marketing. Digital marketing (e.g. website, content marketing , and SEO ). Advertising (both print and PPC ). Personal selling. Sales promotions. Social media.

Marketing 144

Marketing Marketers Key Performance Indicator Traditional Marketing 144

Duct Tape Marketing

APRIL 24, 2012

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.

PR 69

PR SEO Advertising Advertisers 69

OnPassive Marketing

SEPTEMBER 10, 2022

Pull marketing is making it easy for potential customers to find you and learn more about your offer. There are many pull marketing strategies, but the most common include SEO, content marketing, social media marketing, and email marketing. Rebound Marketing. Direct Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

SocialPilot

MARCH 12, 2024

Usually, integrated marketing involves one or a combination of the following: Paid media (involves direct marketing, physical advertising, internet advertising, and scheduled broadcast advertising) Owned media (such as on-site UX, customer service, social media, and direct messaging through mobile and email) Earned media (this involves traffic derived (..)

Automobile 105

Automobile Social Media Marketing Marketing Marketers 105

Digital Marketer

JANUARY 16, 2023

According to a recent report from LinkedIn , marketing job posts grew 63% in just six months last year. Half of those jobs were in the digital and media sectors, meaning digital and content marketing skills are highly valued. The reason for this increased demand for marketers is tied to the rise in digital marketing.

Education 75

Education Marketing Marketers Communications 75

Martech

MAY 20, 2024

Categorize customers into well-defined segments to create more targeted engagements – for content, marketing, customer service or product development. Maintain a consistent marketing and sales message to an entire enterprise across various departments and individual leads. Sample use case. Potential weak spots. Sample use case.

CRM 76

CRM Retail Analytics Fashion 76

Vertical Response

JUNE 23, 2024

Buyer personas serve the purpose of: Creating detailed, fictional characters to represent certain buyers within the target audience Better directing marketing strategies Helping businesses produce relatable and valuable content Choosing the right marketing channels.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Sachs Marketing Group

APRIL 30, 2024

Additional Reading: What Does A Digital Marketing Agency Do? Content Marketing Content marketing involves creating and sharing valuable content like articles, videos, podcasts, and infographics to attract and engage a specific target audience.

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52