Search Engine Land

JULY 23, 2024

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. ebooks, whitepapers).

Digital Marketing

Martech

MARCH 12, 2025

Now is also the time to evaluate your marketing channel mix through the lens of inflation-adjusted ROI. Content marketing, for example, often proves resilient in tough economic periods it’s typically 62% less expensive than other marketing tactics while generating three times the leads.

Transform

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z

Buffer Marketing

JANUARY 7, 2025

Partnership marketing AI tools These AI tools help automate partnership discovery and outreach so you can scale your marketing efforts. CreatorIQ: Match with ideal influencer partners Source: CreatorIQ Influencer marketing is a powerful way to reach your target audience, but finding the right partners can eat up a lot of time.

Price

Buffer Marketing

FEBRUARY 18, 2025

Creator Economy Live Date: Feb 4-5, 2025 Location: Caesars Forum, Las Vegas Price : $999-2,099 Best for: Creators looking to connect with decision-makers and influencer marketing pros Creator Economy Live is a two-day deep dive into the creator economy, focusing on the strategies, relationships, and platforms that drive the industry forward.

Social Media Marketing

Martech

JANUARY 20, 2025

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events.

Brand Management

Use Insider

NOVEMBER 29, 2024

This is the same Neil Patel, sharing his insights alongside Eric Siu, CEO of marketing agency Single Grain. The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencer marketing, content optimization, industry trends, and new technologies.

Millennials

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, Ive witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content.

SEO

Buffer Marketing

JULY 31, 2024

😉) But there are also more niche newsletters like Lia Haberman’s ICYMI for influencer marketing information and The Publish Press’s newsletter if you’re into the creator economy. Industry-specific newsletters will provide you with a plethora of shareable content that your audience will find useful.

User-Generated

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

Key Performance Indicator

Hubspot Marketing

NOVEMBER 1, 2024

If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices.

Manufacturing

Martech

OCTOBER 18, 2024

Marketing strategies for LinkedIn As an experienced B2B marketer, you already know the basics of LinkedIn marketing. Content marketing and social selling work the same everywhere. LinkedIn Live This is the site’s version of event marketing. So, let’s look at things you may not be familiar with.

User-Generated

Martech

MARCH 18, 2025

The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. AI will favor peer-driven recommendations over influencer endorsements. The reason? What replaces it?

CMO

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. Content Marketing Institute ) Email marketing reigns supreme, with 34% of marketers using it in their strategies.

Transform

Zumvu

JUNE 17, 2025

Contact our news team at info@zumvu.com Know More Featured Reviews Get Featured Sales & Marketing , Content Marketing Content Fuel: Automate your Content Creation with SEO Writing Service Feb 10, 2021 Sales & Marketing , Video VEED Review: Is it worth your consideration?

Finance

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C

Businesses Grow

JULY 21, 2025

To level-set new readers, I coined the term “ content shock ” in 2014 to explain why, in the long run, most content marketing is not economically sustainable. In 2012, I published the first book on influencer marketing, Return On Influence. What did it teach you about timing or regret?”

Influencer Marketing

Aspiration Marketing

AUGUST 4, 2025

Are you leaving money on the table by overlooking the unsung heroes of influencer marketing? When most people hear about influencer marketing, they think of a brand collaboration with a macro influencer who boasts millions of followers. Talk about the likes of Khaby Lame and Nikkie.

Influencer Marketing

Power Digital Marketing

JUNE 3, 2025

Fix broken links, duplicate content, and crawl errors. Content Marketing Strategies for Fashion Ecommerce SEO Creating a Fashion Blog to Drive Organic Traffic Publish trend-based content, styling guides, and fashion tips. Use an SEO-friendly URL structure for product and category pages.

Fashion

Hootsuite

OCTOBER 18, 2024

If they’re using influencer marketing, how much engagement do those campaigns earn them? If you’re starting from scratch and you’re not sure what types of content to post, try the 80-20 rule : 80% of your posts should inform, educate, or entertain your audience 20% can directly promote your brand.

Social Media Marketing

Hootsuite

APRIL 22, 2025

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., text posts, photos, videos) Paid, or boosted, content (e.g, Boosting is the gateway ad those senior content marketers warned you about. Then, show off your results in beautiful reports.

Gen Z

SocialPilot

JUNE 18, 2025

Offer free resources such as guides, webinars, or templates, and use strong CTAs to guide prospects down the sales funnel.” — Ann Handley , Content Marketing Expert How it Works in Practice: To generate leads, focus on solving problems, not selling. “To generate organic leads, focus on providing value upfront.

Real Estate

Search Engine Land

SEPTEMBER 9, 2024

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. Marketing AI is most prominent in a new technology known as content intelligence.

Content Marketing

SocialPilot

JUNE 19, 2025

Virtual Influencers / AI Avatars Content Virtual influencers and AI-generated avatars are reshaping the influencer marketing game. Engage in Real Time: Respond to comments, ask questions, and give shoutouts.

Thought Leadership

Buffer Marketing

OCTOBER 28, 2024

Influencity: Influencer marketing management on a budget Source: Influencity Many influencer marketing tools are in the thousands per month. But Influencity makes influencer marketing management a lot more achievable for those with a modest budget. Pricing: $625 setup fee.

Digital Marketing

Sprout Social

JUNE 16, 2025

CreatorFest is perfect for influencers looking to build new partnerships. It’s also ideal for talent management agencies, brands that invest heavily in influencer marketing, and influencer marketing tech providers. B2B Marketing Live will be in London this year at the Excel London conference centre.

Social Media Marketing

Businesses Grow

SEPTEMBER 30, 2024

So of course, I wanted to talk to the owner about marketing (can’t help myself). On vacation in Italy, I visited a lovely wine shop in Florence. The proprietor had a lovely place filled with antiques and art — such an interesting, visual environment! And yet, she wasn’t on Instagram.

Social Media Marketing

Businesses Grow

MARCH 10, 2025

It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” And all that can be ruined by somebody who is out to get you.

Transform

Buffer Marketing

APRIL 22, 2025

Try to become the go-to reliable source of information about the latest news in your industry using video content. Modash Modash is an influencer marketing tool that has recently doubled down on its YouTube strategy. Add relevant and popular hashtags to improve the visibility and discoverability of your video content.

Video Marketing

Sprout Social

MAY 29, 2025

Influencer posts inspire monthly purchases for 49% of consumers According to Sprout Socials 2024 Influencer Marketing Report , Gen Z and millennials are most likely to buy products recommended by influencers, doing so daily or weekly. The global social commerce sector is growing at a 13.7%

Gen Z

Hubspot Marketing

MAY 5, 2025

As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. AI is already changing how I think about connecting with my audiences, creating content that reaches them, and competing in an extremely crowded online space to get my message heard.

Price

Martech

FEBRUARY 26, 2025

Even if your SEO and content marketing game is on point, Google users, for example, often need to scroll past some combination of AI overviews, videos, suggested searches and sponsored results before they see your link on a search engine results page (SERP). What do C-level execs think of their GTM strategies?

Influencer Marketing

Hubspot Marketing

NOVEMBER 25, 2024

I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA. She says that “the difference between email marketing and [B2B] newsletters is really a difference between performance marketing and content marketing.”

Promotion

Duct Tape Marketing

FEBRUARY 26, 2025

During our conversation, Rand explained how zero-click searcheswhere users find answers directly on Google without clicking on external linksare reshaping SEO strategy, content marketing, and online visibility. Maybe they'll call it the new form of influencer marketing. Maybe they'll call it PR. I don't really care.

Marketing Strategy

Duct Tape Marketing

APRIL 2, 2025

Carlos challenges the status quo with his core thesis: Marketing as we know it is dead. As AI tools like ChatGPT reshape the landscape of content marketing and digital advertising, brands must refocus on what cant be automated: human relationships. AI in marketing is powerful, but limited.

Marketing

Businesses Grow

JULY 29, 2024

Personal brand on TikTok? Too short for a blog post, too interesting to ignore, here are some quick thoughts from the Schaefer-verse: Is it really a personal brand on TikTok? I’ve been teaching about personal branding for nearly a decade and probably have studied this subject as much as anyone on earth. But a new development has me flummoxed.

Branding

Zumvu

JUNE 17, 2025

Contact our news team at info@zumvu.com Know More Featured Reviews Get Featured Sales & Marketing , Content Marketing CoSchedule Review 2024: The Last Content Calendar You Need?

Customer