Remove Content Marketing Remove Market Research Remove Marketing Strategy
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How to Market a Manufacturing Company in 2024

Marketing Insider Group

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. See the difference?

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New Research Shows That From Boomers to Zoomers, Authenticity Matters

Businesses Grow

Her research focuses on perceived authenticity, fandom, and generational differences in modern communication. Mara will continue her marketing research as she teaches business communication at the University of North Texas’s G. Candidate in Public Communication & Technology at Colorado State University.

Gen Z 128
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How to revolutionize your market segmentation with genAI

Martech

Unlike traditional methods that might rely on a single consultant’s perspective or limited market research, this AI-driven approach provides multiple viewpoints simultaneously. Consider recent trends (past 6 months) in: Content creation and strategy needs: Which segments are facing the biggest content scaling challenges?

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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

Using this data, you can maximize ROI by channeling more resources into reliably high-performing content for your most engaged customer segments. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation.

Gen Z 111
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How are marketers using ChatGPT’s Operator function?

Martech

Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Market research Marketers can use the Operator to gather information about competitors, including their strategies, strengths and weaknesses.

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What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Martech

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.