Remove Content Marketing Remove Marketing Plan Remove Performance Marketing
article thumbnail

Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. What Is Performance Video? Like other performance marketing categories, performance video pairs traditional growth tactics with modern analytics.

article thumbnail

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. How do you get started?

CMO 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Planning Software: The Best Options on The Market

Rock Content

On the other hand, you can look for robust marketing planning software , which offers assistance with automation and integration. Those applications are the most modern and powerful alternatives on the market. This way, you will be able to achieve the best results with your Digital Marketing plan.

article thumbnail

5 ways to transition from tactical to strategic marketing

Martech

Start with brand, not tactics If you’re an established business with great products and services but fail to see returns, tactics like SEO, PPC and content marketing without strategy will get you nothing. Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning 4.

article thumbnail

Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data

Hubspot Marketing

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Double down on short-form video content.

eCommerce 136
article thumbnail

Bridging the gap between mental availability and momentum in B2B

Martech

But in the process, it downgraded the importance of brand and the need to build mental availability with prospects not currently in the market to buy. I see discussions all the time focusing on either mental availability and branding or demand generation for performance marketing, as if they’re two separate things.

article thumbnail

20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.