Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Engage and interact.

Market Research 125

Market Research Content Marketing Marketing Marketers 125

Adobe Experience Cloud Blog

AUGUST 21, 2012

If you understand (and read) nothing else, understand that the most important drivers of successful SEO and inbound marketing are 1) great content, and 2) inbound links that demonstrate others are validating your great content. Have you gotten back into the game recently? What as your experience been like?

New Markets 125

New Markets Inbound Marketing Direct Mail Customer loyalty 125

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Author: Maggie Jones Couldn’t make it to Content Marketing World this year? After two days, eleven sessions, and an estimated seven million cups of coffee (estimation based on casual observation, not research, evidence, or math), I’ve got a handle on what’s new and exciting for content marketers and the companies who love them.

Content Marketing 134

Content Marketing Thought Leadership eBook Logistics 134

Content Marketing Institute

OCTOBER 12, 2017

HANDPICKED RELATED CONTENT: 5 Things to Consider Before Investing in Content Technology. 7 Ways Technology Can Make You a Smarter Content Marketer. When you’re considering new technology, look for ways to keep things simple. How to Persuade the Naysayers to Embrace New Marketing Technology.

New Markets 107

New Markets New Technology Marketing Marketers 107

Content Marketing Institute

OCTOBER 18, 2022

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading →

Branding 141

Branding Content Marketing Marketing Marketers 141

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency.

Content Marketing 112

Content Marketing CRM Analytics Marketing 112

Content Marketing Institute

JULY 19, 2024

Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.

New Markets 132

New Markets SEO Marketing Marketers 132

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. The new buying process. 10 Steps to a Building a Successful Content Marketing Strategy.

Marketing Strategy 111

Marketing Strategy Whitepaper Content Marketing Marketing 111

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works. Every week.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.

Content Marketing 111

Content Marketing Real Estate Marketing Marketers 111

Hubspot Marketing

MAY 30, 2023

In our survey, 45% of marketers said they use generative AI in the content creation aspect of their role, including writing. Furthermore, 69% of marketers said generative AI is important to their content marketing strategy.

New Markets 132

New Markets Copywriting Digital Marketing Marketing 132

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success. .”

Content Marketing 107

Content Marketing Entertainment Customer Acquisition eBook 107

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?

Content Marketing 110

Content Marketing Transform User-Generated Marketing 110

Content Marketing Institute

DECEMBER 28, 2017

College students want meaningful careers & they don’t see #marketing as one of those via @GfK #study. He encourages marketers to band together to convey the value of the profession: To compete for the new marketing talent, we need to promote the meaning of what we do, not the tactics of how we do it. Click To Tweet.

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Content Marketing 104

Content Marketing User-Generated Marketing Marketers 104

Martech

JANUARY 3, 2025

AI needs time to learn a brand, just like a new marketing writer would. Setting up guardrails for AI marketing AI evolves, so it isnt enough to set guardrails once and forget about them. Organizations need to upskill marketers in this area if they want to get the most from their AI investment.

Branding 135

Branding Copywriting Law Marketing Ethics 135

Scoop.it!

AUGUST 23, 2022

Content marketing is a must-have for businesses across all industries. But did you know it’s possible to dramatically improve your website and brand image by including more visual content? Visual content can include images, videos, and GIFs, but the core idea remains unchanged. Source: Score.org.

Marketing Strategy 108

Marketing Strategy Content Marketing Shoppers User-Generated 108

Marketing Insider Group

OCTOBER 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 5, 2010 Subscribe The New Marketing Accountability Share The most popular posts on B2B Marketing Insider over the last few (..)

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Duct Tape Marketing

NOVEMBER 15, 2012

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Aaron Dun – Enjoy! Don’t Wake Up With Your Website in a Ditch” Expand Your Content & Your Contributors to Keep Your Content Marketing Strategy Humming. It seems like content became the new hub of marketing virtually overnight.

New Markets 73

New Markets Marketing Marketers SEO 73

Marketing Insider Group

OCTOBER 28, 2019

After seeing one too many products fail to meet the ads’ promises (remember New Coke?), If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Learn what it takes to make content marketing work. Identify where your content strategy got off track.

Content Marketing 110

Content Marketing Marketing Strategy Whitepaper B2C 110

Scoop.it!

DECEMBER 13, 2022

It takes a lot of work to generate ideas, then draft, conceptualize, and edit content to fit the new market environment. This article will provide seven recommendations to help you get through the grind as a content marketer. Organizing your content resources is one of the most underrated productivity techniques.

Content Marketing 105

Content Marketing Product Energy Marketing 105

Marketing Insider Group

DECEMBER 20, 2011

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves. How To Create Interesting Content. Speak To A Customer.

Content Marketing 107

Content Marketing Content Placement Marketing Marketers 107

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. Cover image by Joseph Kalinowski/Content Marketing Institute.

Transform 98

Transform Management New Markets Manufacturing 98

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Content Marketing 89

Content Marketing Marketing Marketers B2C 89

Scoop.it!

APRIL 20, 2023

Content marketing can pay off for years to come. Not only is it one of the best organic marketing tools you have at your disposal, but it’s also an invaluable way to generate evergreen assets. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips!

Marketing Plan 105

Marketing Plan Content Marketing Real Estate Whitepaper 105

Content Marketing Institute

OCTOBER 21, 2017

Mercedes launches its own “killing marketing” model for its integrated content brands, and one article format rises above them all. Our rants and raves include a new marketing model and transparency; then we close with an example of the week from Alcoa. Download this week’s PNR: This Old Marketing podcast.

Content Marketing 90

Content Marketing Millennials Marketing Marketers 90

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Product 111

Product Content Marketing Marketing Marketers 111

Rock Content

JANUARY 6, 2024

What is Multilingual Content Marketing? Luckily, multilanguage content marketing can help you change this. Dubbing video content in multiple languages. Why is Multilingual Content Marketing So Important for Businesses? Multilingual content marketing allows you to broaden your reach and appeal.

Content Marketing 98

Content Marketing Marketing Marketers Global Marketing 98

Marketing Insider Group

MAY 7, 2018

The new year is a great time to take action and help your company reach its sales and marketing goals. But before you set out to plan those new marketing campaigns, it’s important to […].

Content Marketing 110

Content Marketing Marketing Marketers New Markets 110

Marketing Insider Group

AUGUST 19, 2019

When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content. However, as time goes on, and the novelty starts to wear off, you may find yourself low on ideas and inspiration.

Content Marketing 96

Content Marketing Marketing Marketers New Markets 96

Martech

JANUARY 21, 2025

The ability to copy assets to your CMS via API is one example of Salesforce helping marketers automate previously manual tasks and improve the flow of information between platforms. Marketers will benefit from enhanced visibility over flows, the new marketing calendar and more granular insights into email send failures.

Marketing 124

Marketing Marketers Management Content Marketing 124

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. Sound familiar?

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Adobe Experience Cloud Blog

MARCH 4, 2016

Now, after about 10 months since its launch, Facebook announced it will open Instant Articles to all publishers on April 12 at their F8 conference—raising the question for content marketers everywhere, “Is this for me?”. Let’s dive in: Are We Invited? Brands today know and benefit from the power of social media.

Content Marketing 91

Content Marketing Thought Leadership User-Generated Customer Acquisition 91

Hubspot Marketing

SEPTEMBER 23, 2024

However, there may be different opportunities you could aim for, suggests Alan Muther , a digital marketing specialist and founder of Ardoz Digital : “If it looks like your competitor is killing it with content marketing, it might be smarter to double down on link building instead of trying to outdo them in content right off the bat.”

SEO 128

SEO PR Thought Leadership Health 128

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. You are a marketing data scientist and AI researcher.

SEO 107

SEO Branding User-Generated PR 107