Martech

APRIL 26, 2023

Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance. Click here to view more MarTech webinars.

Marketing 86

Marketing Marketers Advertising Advertisers 86

Hubspot Marketing

MARCH 14, 2023

ChatGPT is a conversational AI, and its celebrity comes at a time when many businesses are adopting similar time-saving tools into their marketing processes. This post will go over everything you need to know about conversational AI, including: What is conversational AI? How does conversational AI work?

User-Generated 85

User-Generated eCommerce Market Research Marketing Strategy 85

Search Engine Land

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers to mark the start of the holiday season. AI-generated images for shopping. This AI-powered tool connects with Google’s Shopping Graph, comprising 35 billion listings, enabling users to shop for products based on the generated images and find the desired style.

Product 100

Product User-Generated Advertising Advertisers 100

Rock Content

MAY 31, 2023

A few days ago, I wrote an article about the new AI tools introduced by Meta to streamline ad creation and increase campaign performance. In this article, I’ll tell you about some of the new AI tools introduced by Google. Google Ads: Conversational Experience Creating really effective campaigns can be time consuming.

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User-Generated Advertising Advertisers Digital Marketing 86

Search Engine Land

APRIL 6, 2023

We still don’t know when conversational AI will appear in Search, but Google CEO Sundar Pichai promises it’s coming. The new BingGPT search with integrated AI chat generated a lot of excitement, but so far has only resulted in small gains in search engine market share. Why we care. What he’s saying.

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User-Generated Product Branding Marketing 95

Search Engine Land

APRIL 26, 2023

Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance. Click here to view more Search Engine Land webinars.

Marketing 92

Marketing Marketers Advertising Advertisers 92

Orbit Media Studios

AUGUST 16, 2023

By Andy Crestodina We’ll start with a simple question… Can AI help us make higher performing pages? Here’s a better, more specific question… How can we train AI to recommend edits to our most important pages that drive measurable impact for both search rankings and conversions? Here’s how to optimize a webpage using AI.

SEO 71

SEO Copywriting User-Generated CMO 71

Hootsuite

DECEMBER 15, 2021

Conversational AI can be a major asset to your social media presence. Conversational AI technology can increase your team’s efficiency and allow more customers to receive the help they need faster. What is conversational AI? Conversational AI applications are often used in customer service.

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Shipping Retail Logistics User-Generated 132

CMO Network

APRIL 25, 2023

The addition of Generative AI capabilities to Google Search will be critical if Google intends to remain the top search engine globally. And while there are more questions than answers at this time, Google is going to be adding conversational to its search platform and it should be well received.

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CMO 85

Unbounce

SEPTEMBER 11, 2023

What do Queens and AI marketing tools have in common? And that’s exactly what production company World of Wonder did, using AI. They were able to automatically optimize their marketing campaigns by sending each and every visitor to their best-matched landing page— and increase their overall conversion rate by 19.7%.

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Product User-Generated Fashion Entertainment 59

Search Engine Land

AUGUST 29, 2023

Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. A fundamental catalyst for innovation, data fuels growth and success.

Transform 114

Transform Customer Analytics Market Trends 114

Martech

AUGUST 29, 2023

Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. A fundamental catalyst for innovation, data fuels growth and success.

Transform 108

Transform Customer Market Trends Management 108

Unbounce

SEPTEMBER 11, 2023

What do Queens and AI marketing tools have in common? And that’s exactly what production company World of Wonder did, using AI. They were able to automatically optimize their marketing campaigns by sending each and every visitor to their best-matched landing page— and increase their overall conversion rate by 19.7%.

Product 52

Product User-Generated Fashion Entertainment 52

CMO Network

OCTOBER 26, 2023

CreatorIQ is adding natural language capabilities to its influencer-campaign suite, to track conversation about 9,000 brands by 450,000 of the most important creators.

Marketing 89

Marketing Marketers Branding Entertainment 89

Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today.

Transform 209

Transform New Technology Marketing Marketers 209

Jeff Bullas

FEBRUARY 13, 2023

Today the noise, the hype and almost manic online conversation is about the rise of the new and disruptive A.I. Artificial intelligence (AI) has been transforming industries across the board, and digital marketing is no exception. AI can help marketers automate tedious tasks, personalize campaigns, and make data-driven decisions.

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Digital Marketing Transform User-Generated Analytics 280

Zumvu

OCTOBER 15, 2021

Conversational AI in particular is transforming the way people interact with organizations, both from within and without.

Transform 52

Transform Customer 52

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

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Price User-Generated Education eBook 129

Martech

APRIL 11, 2024

The evolution of martech: From automation to AI As marketing technologists, we’ve lived through our fair share of technology explosions. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more.

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Manufacturing Marketing Marketers CRM 121

Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Watch this video to see how quickly you can use Sprout to build, deploy and manage chatbot conversations within one platform.

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Customer Non-Profit Real Estate Transform 102

Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Others argue that our industry has been using AI all along and that the AI revolution is only a shift in terminology. Here’s where AI can assist.

User-Generated 112

User-Generated Advertising Advertisers Management 112

Search Engine Land

APRIL 29, 2024

Using AI-driven automation. With this knowledge, you can create highly targeted campaigns that resonate with prospects personally, driving higher engagement and conversion rates. Leverage interactive content formats to stand out and engage your audience while gaining data, finding qualified leads and boosting conversions efficiently.

eBook 90

eBook Whitepaper Copywriting Education 90

Search Engine Land

APRIL 26, 2024

More AI coming. The adoption of Google’s AI solutions has been increasing, as discussed in Tinuiti’s Digital Ads Benchmark report. And those who improved their PMax ad strength to excellent see 6% more conversions on average.” Google Network revenue decreased slightly by 1% to $7.4 ” Why we care.

Advertising 86

Advertising Advertisers 86

Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. You will be able to see real-time spend tracking, current and projected spend and forecast conversion performance.

Customer Acquisition 87

Customer Acquisition Advertising Advertisers Customer 87

OnPassive Marketing

JANUARY 19, 2024

It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. Understanding Google’s SGE SGE represents Google’s answer to the rising tide of AI-driven search engines, such as ChatGPT and Bing.

Transform 145

Transform User-Generated SEO Advertising 145

Search Engine Land

APRIL 29, 2024

Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool , the company announced today. AI-generated images and other assets on demand. What’s new. Recommendations for ad creative assets like images and copy.

Advertising 97

Advertising Advertisers 97

Search Engine Land

APRIL 30, 2024

But expect the 70% of searchers who don’t click past the first three Google results to flock to AI for answers. What does SEO look like in an AI-driven world? Why would you say “restaurants near me” when you can have a conversation: You : “Where should I eat tonight?” Is AI ready? Is SEO dead? That’s about to change.

SEO 106

SEO Thought Leadership User-Generated Shipping 106

Search Engine Land

FEBRUARY 19, 2024

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Why we care. SEO and PPC are incredibly valuable.

Entertainment 134

Entertainment SEO Advertising Advertisers 134

Search Engine Land

FEBRUARY 26, 2024

Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. Fortunately, there are techniques you can use to make AI-written text more human-like, engaging and fun to read. This article will explore ways to get more life-like, conversational content from AI. Though slower than GPT-3.5,

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Energy User-Generated SEO Education 129

Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. What is Perplexity AI? Perplexity describes itself as “your AI-powered Swiss Army Knife for information discovery and curiosity.” It sits on top of ChatGPT 3.5

User-Generated 95

User-Generated Search Marketers Advertising Advertisers 95

Martech

MAY 1, 2024

Qualtrics AI can analyze and surface insights from video at scale. Remote interviews conducted through the Qualtrics platform with themes and topics summarized by Qualtrics AI. Specific Qualtrics AI solutions. Qualtrics also announced new products driven by Qualtrics AI: Qualtrics Assist. Conversational feedback.

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User-Generated Price Management Customer 82

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing Strategy 103

Marketing Strategy Manufacturing PR Marketing 103

Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers.

Transform 90

Transform Customer Acquisition User-Generated Advertising 90

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. AI capabilities. Why we care. Get MarTech!

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User-Generated Marketing Automation Platform Analytics Product 102

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. They want an experience.

Retail 88

Retail Customer Journey Management Customer 88

Search Engine Land

APRIL 29, 2024

Google Ads today introduced six new AI features for Performance Max campaigns. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. You will be able to see real-time spend tracking, current and projected spend and forecast conversion performance.

Customer Acquisition 106

Customer Acquisition Advertising Advertisers Customer 106

Martech

MAY 2, 2024

Why AI failure, of course! We will start with Meta — which has been injecting AI into all its customer-facing surfaces. The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover.

Transform 74

Transform User-Generated Promotion Advertising 74