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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }. Try it free today. .

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12 Higher Education Marketing Trends of 2023

Hubspot Marketing

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. If you want to stay ahead of the curve, look no further.

Education 112
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The AI-powered marketer’s roadmap to the future of content

Martech

Embracing AI in marketing: Trends, tools and tactics for success Over the past few months, we’ve delved deep into the world of AI-powered content creation, exploring everything from text generators to visual content tools. I instructed it to use my voice and supplied all the previous posts in this series for reference.

Transform 129
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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

Scale your conversational marketing. Unfortunately, fielding questions and conversing in real-time isn’t always scalable — especially with a small team. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated.

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Secrets of marketing agency success

Martech

With client acquisition a key concern, agencies are utilizing — or plan to utilize in the near future — the latest marketing trends, like conversational marketing and artificial intelligence, to bring in new clients and keep their momentum going.”. The study surveyed over 500 individuals employed full-time at U.S.-based

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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. The question above is worth asking.

Gen Z 145
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Building Relationships with your Leads

Duct Tape Marketing

Building trust with influencers and maintaining communication through email marketing are effective methods of establishing these important relationships. When she’s not writing about marketing trends she enjoys writing fiction, practicing yoga and treasure hunting. And these are the relationships that create results! .