Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. “ChatGPT, I need some innovative social media post ideas for promoting our latest content marketing tool, focusing on its unique features and user benefits.” Ready to master ChatGPT copywriting prompts?

Copywriting 122

Copywriting User-Generated SEO Market Trends 122

Hubspot Marketing

JUNE 16, 2022

If you're reading this blog, you've likely decided to start or revamp your copywriting portfolio. Fortunately, I've put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. How to Create a Copywriting Portfolio. Copywriting Portfolio Examples.

Copywriting 117

Copywriting B2C Place Digital Marketing 117

Sprout Social

JANUARY 22, 2025

You also dont have to look hard to find brands networking and promoting their presence at events on the platform. The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. Its also an opportunity to build business relationships and grow your team.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketers 129

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 117

Transform Copywriting Email Marketing Shoppers 117

Hubspot Marketing

SEPTEMBER 26, 2019

An abandoned cart email is an email sent to customers who almost made a purchase to encourage them to complete their transaction. Which is interesting, given that up to half of the customers who abandon their carts will complete the purchase when asked.". Email 3: Promotional discount (sent a few days after email two).

Customer 145

Customer Copywriting eCommerce Inbound Marketing 145

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. But AI isn’t there to replace copywriters. Or even for free.

Copywriting 96

Copywriting User-Generated Price Promotion 96

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. Reduce customer churn.

Customer 145

Customer Copywriting Marketers Marketing 145

AWeber

APRIL 4, 2023

By following some basic rules of email marketing copywriting, you can dramatically increase your email engagement and get subscribers to take action. Here are a few email copywriting best practices you can start using right away. This is why we take the time to come up with buyer personas that reflect our customers’ unique needs.

Copywriting 105

Copywriting Communications Email Marketing Education 105

Martech

DECEMBER 6, 2024

However, they lack important context about your brand, customers, and industry that comes from experience. You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Creating your custom AI co-pilot OpenAI and Anthropic offer different approaches to creating trained AI assistants.

Transform 129

Transform Analytics User-Generated Education 129

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that! Hey Posse, it’s Alex!

Copywriting 87

Copywriting SEO Promotion Education 87

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 131

Copywriting Energy Retail Analytics 131

Digital Marketer

MAY 23, 2022

It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. You shouldn’t chase new customers until you’ve already optimized everything you can inside your sales funnel. It’s their entire customer journey. First know what your customer expects.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Hubspot Marketing

APRIL 8, 2025

More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. With that in mind, Reddit is a goldmine for anyone doing market research and voice of customer (VoC) research. Build trust by adding value. Other no-nos?

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Hubspot Marketing

APRIL 8, 2025

More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Obvious or over-the-top self-promotion. With that in mind, Reddit is a goldmine for anyone doing market research and voice of customer (VoC) research. Build trust by adding value. Other no-nos?

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. For instance, your potential customers might use both Facebook and X (formerly Twitter). It’s a form of digital advertising done on social media.

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Orbit Media Studios

DECEMBER 17, 2024

We want to identify a variety of watering holes where these potential customers learn, engage and interact with each other, so we can target and build relationships with them. If you use ChatGPT, you can create a custom GPT and give it lots of articles. Let AI find that nugget for you, then use it in social promotion.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Orbit Media Studios

JANUARY 8, 2025

” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” Heres how Jay Acunzo uses logos to promote his newsletter. Your readers have doubts, thats why theyre checking out the testimonials. Put these up high on your most popular pages.

Copywriting 111

Copywriting Transform SEO Place 111

Backlinko

JULY 22, 2024

Making it easier for you to design and customize sites. And limit it to 15 characters or fewer so it’s easy for customers to type. Then, customize it to make it your own. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords.

SEO 116

SEO Law User-Generated Analytics 116

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C 127

B2C Millennials Customer Journey User-Generated 127

AWeber

MAY 11, 2025

Copywriting: Expect copywriting to cost between $50-$500 per campaign if you outsource. Outsourcing design or copywriting increases your total, but can also improve results. But this usually includes copywriting, design, testing, and deliverability optimization. You send one newsletter and one promotional email per month.

Email Marketing 52

Email Marketing Copywriting Price Marketers 52

Neil Patel

MARCH 9, 2023

If the goal of your group is to generate leads for your business, your group should attract your ideal customers. The biggest benefit of clearly communicating the benefits of your group is that it becomes filled with your ideal customers instead of random people. And, it allows you to freely promote your group via public social media.

Promotion 112

Promotion User-Generated Advertisers Advertising 112

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. But your email design can amplify your copywriting to encourage conversion. Dig deeper: Does your email copy persuade or sell?

Customer Journey 129

Customer Journey eCommerce Customer Law 129

Sprout Social

NOVEMBER 4, 2024

For example, short-form video is currently king, which means that social networks that support and promote that format will likely continue to see growth. Plenty of free tools exist to do this, and GIFs make for eye-catching posts that can be used to promote a piece of content or a new product. Turn it into a GIF.

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. AI can streamline content curation by analyzing customer data, browsing history, and engagement patterns. Have a look at this example- Image Source: Leonardo.ai

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hubspot Marketing

NOVEMBER 29, 2024

I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve. This could lead to lackluster sales, financial failure, and potential customers who are still suffering from their original problems.

Product Marketing 106

Product Marketing Product Management Marketers 106

Unbounce

JANUARY 6, 2025

From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. A landing page funnel guides potential customers through your sales process. Product promotion : Highlighting specific products or services. Lets do it.

Price 111

Price User-Generated Copywriting Analytics 111

AWeber

MAY 21, 2025

The goal is to attract, capture, and qualify leads (potential customers) for your business. A freelance copywriter could provide 5 Email Swipe Files for Growing Newsletter Engagement. quiz to deliver custom workout tips at the endand collect emails in the process. Why Lead Magnets Work The psychology is straightforward.

eBook 64

eBook Copywriting Entertainment eCommerce 64

Orbit Media Studios

APRIL 30, 2025

Why not build a little Custom GPT (or Gemini Gem, or Claude Project) that runs them all in sequence? Those automations can be trained to promote your brand with little ads and calls to action AI responses arent copywritable, but automations (and any prompts) are intellectual property. Its where your confidence and value jump.

Transform 109

Transform User-Generated CMO Copywriting 109

AWeber

MAY 17, 2022

Knowing your customers can have a big impact on your marketing, and on your business overall. Identifying customer pain points is a key part of this. Once you understand your customers and their problems, you can position your product or service as the solution. What are customer pain points? For example: You sell boots.

Customer 128

Customer Copywriting Marketers Marketing 128

AWeber

JANUARY 9, 2024

5 - Unlock the power of copywriting psychology Boost your open rates and conversions by leveraging proven copywriting techniques when writing nurture email subject headers and CTAs. Try the “sell me a pencil” copywriting exercise: Grab the nearest object (or pencil) and make a list of 3 things it does to make your life better.

Customer 115

Customer Copywriting Email Marketing User-Generated 115

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. Build community and gather customer feedback? What is Facebook marketing? Not so much?

Gen Z 89

Gen Z User-Generated Marketers Marketing 89

Hubspot Marketing

DECEMBER 10, 2024

All of these businesses sell custom song lyrics prints. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. This means covering the topics your potential customers are looking for, in-depth. SEO has compounding benefits.

SEO 130

SEO Gen Z Finance Transform 130

Martech

AUGUST 5, 2022

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. The problem is not just about having your copy reflect the data you have on each customer or creating near-1:1 emails. Email copywriting is about persuasion, not selling. Personalization.

Copywriting 132

Copywriting Shoppers Energy eCommerce 132

Backlinko

DECEMBER 27, 2024

OpenAI also offers custom GPTsversions of ChatGPT that perform specific tasks using personalized prompts. For example, you could create a custom GPT to edit written content to reflect your brand voice. Claude can assist with tasks like AI copywriting and content generation, too. It also checks the SEO potential of your work.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Hubspot Marketing

APRIL 22, 2025

B2B (business-to-business) email marketing is the practice of using email campaigns to promote products, services, or messaging to other businesses instead of individual consumers. It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham.

Email Marketing 64

Email Marketing Copywriting Marketers Marketing 64

Martech

APRIL 14, 2025

Engagement in sales and commerce and social and relationships reflects the customer-facing mission. Underuse of ads and promotion aligns with that function sitting elsewhere. Lower usage in ads and promotion is unsurprising, as that is often managed by a separate function focused on media buying. Processing.

CRM 82

CRM Marketers Marketing Communications 82

Hubspot Marketing

MARCH 29, 2018

Promote Your Website on Your Email Signature. The more places your business is listed online, the better your chances of showing up in search results, and the easier it is for potential customers to find you. Besides the large built-in audience, your business can answer direct questions from prospective customers.

Advertising 145

Advertising Advertisers Copywriting Promotion 145