Hubspot Marketing

JULY 16, 2024

That’s what copywriter and digital marketer John Paul Hernandez , does. " For instance, I quite like the phrase “supercharge productivity,” so I would work that into my title. Boosts Productivity Saving time also means that you can dedicate your attention to other parts of your SEO work that need a human touch.

SEO 136

SEO User-Generated eCommerce Transform 136

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. If you plan to take the copywriting job path seriously, you must be ready. To help you out, we list down the most important skills an effective copywriter should possess.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Search Engine Land

JULY 22, 2024

Let’s say that you’re working for an ecommerce store that uses GA4 to track purchases. Ad copy, creative and product An ad should urge people to take action. Audience and messaging personalization A brand can only expect many keywords to resonate strongly with its products, and that is OK. If audience patterns change (e.g.,

Price 96

Price eCommerce Customer Journey Copywriting 96

Martech

NOVEMBER 22, 2024

Copywriting, generating descriptions for the product page and creating images — these uses are table stakes. “One thing we are testing is taking a product image, usually on a white background, and making it look fancier. “The other area is using generative AI to create content,” he said.

Retail 113

Retail Copywriting User-Generated Customer Journey 113

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can amplify your copywriting to encourage conversion. This shorter attention span means you have to be even choosier in the images and copy you select to promote a product or tell your story. ” Subject line.

Customer Journey 131

Customer Journey eCommerce Customer Law 131

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. The people we surveyed most frequently engage with: Product reviews and recommendations (46%). However, not all product review content is created equal. News and current events (46%).

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 144

Product Price Copywriting B2C 144

Backlinko

DECEMBER 27, 2024

Suppose you want to generate a description for a new ecommerce item. A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Claude can assist with tasks like AI copywriting and content generation, too. Use a friendly, upbeat tone of voice.

Transform 114

Transform User-Generated Manufacturing eCommerce 114

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. The people we surveyed most frequently engage with: Product reviews and recommendations (46%). However, not all product review content is created equal. News and current events (46%).

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

SEPTEMBER 26, 2019

Morgan Jacobson, an inbound marketing specialist on the ecommerce team at HubSpot, wrote about abandoned cart emails in this blog. Currently, only 19% of even the top 1,000 ecommerce companies engage in any kind of shopping cart abandonment recovery. Copywriting: The copy should be snappy, concise, and compelling. Whiskey Loot.

Customer 144

Customer Copywriting eCommerce Inbound Marketing 144

Orbit Media Studios

JANUARY 8, 2025

” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” And reviews arent just for ecommerce. A Northwestern University study found that people are more likely to purchase a product with an average star rating between 4.2

Copywriting 109

Copywriting Transform SEO Place 109

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 107

eCommerce PR User-Generated Marketers 107

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Ahrefs has a great demonstration for an ecommerce website. Step 5: Implement on-page SEO.

SEO 129

SEO Gen Z Finance User-Generated 129

Martech

JUNE 18, 2024

We designed a content development process map outlining key steps, from briefing and idea generation to creative development, creator evaluation production and even necessary digital storage and tagging. This technology significantly narrows the gap between the initial draft and the final product, achieving up to a 50-80% completion rate.

Copywriting 120

Copywriting eCommerce Transform Advertising 120

Hubspot Marketing

FEBRUARY 4, 2025

This is where your conversion copywriting skills come in. This can be extremely useful for highlighting multiple products at once and is common with eCommerce sites like Ulta. Collection The Collection Facebook Ad format pairs a video or image with a row of product images below it. It makes someone want to click.

Real Estate 110

Real Estate Logistics Energy Retail 110

Martech

AUGUST 5, 2022

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Good email copy isn’t lyrical praises for your product or witty commentary. I’m not saying that skilled web copywriters can’t switch gears.

Copywriting 133

Copywriting Shoppers Energy eCommerce 133

Backlinko

SEPTEMBER 6, 2024

Plus, Ben is an incredible writer, so you’ll get a masterclass in copywriting every time How the F*ck hits your inbox. For $15 a month, subscribers receive a tear-down of a new SEO, conversion rate optimization (CRO), or product-led growth (PLG) strategy every two weeks. With a focus on how to scale traffic with quality content.

SEO 102

SEO Copywriting eCommerce Search Marketers 102

AWeber

MAY 21, 2025

A freelance copywriter could provide 5 Email Swipe Files for Growing Newsletter Engagement. Relevance: They directly relate to the product or next step you want your lead to take. Exclusive Discounts: Great for ecommerce, offering a 15% off your first order coupon in exchange for an email.

eBook 60

eBook Copywriting Entertainment eCommerce 60

Hubspot Marketing

MARCH 21, 2018

Build an lead funnel for your product. And once you see them researching your product or service by reading case studies, requesting a demo, or trying to contact sales, you can move them to the bottom of the funnel, where sales will qualify their fit as a customer. Market affiliate products. It’s a relatively simple process too.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Search Engine Land

APRIL 1, 2024

Do you work on an enterprise ecommerce site? If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system. Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process.

eCommerce 60

eCommerce Product SEO Copywriting 60

Search Engine Land

JUNE 23, 2023

So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. In this example, we’re going with a fictitious sample of 100 products.

Product 100

Product Transform eCommerce Copywriting 100

AWeber

MAY 6, 2022

Sometimes copywriters, coaches, or consultants will send text-only emails because they want their emails to appear more personal. How well this tactic will work will depend on your audience and your copywriting skills. Not all ecommerce websites send text-only transactional emails, but many do.

Copywriting 133

Copywriting User-Generated eCommerce Email Marketing 133

Use Insider

OCTOBER 24, 2024

Personalization software lets you tailor messaging, content, and product recommendations to each user’s behaviors and interests. For example: Avon used our AI-powered Smart Recommender to deliver contextual product recommendations in real-time, leading to an 11% increase in AOV and a 13% boost in clickthrough rates (CTR).

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. They might not be companies that sell the same products as you (in the physical space). Ready to craft magnetic copy for your ads?

Copywriting 142

Copywriting User-Generated Advertising Advertisers 142

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Launch a new product or service. Copywriting for ads, emails and landing pages. Product photos and videos. Copywriters. Drive sales and revenue.

Customer 145

Customer Copywriting Marketers Marketing 145

Unbounce

JUNE 25, 2020

It’s blown up since then, allowing Georgia to turn peppery products into her full-time gig. That’s when she discovered the secret sauce to scaling her ecommerce business. Tons of companies that sell on Shopify send traffic from their paid campaigns directly to product pages on their website. It wasn’t sriracha.

Shoppers 144

Shoppers eCommerce Transform Copywriting 144

Litmus

DECEMBER 2, 2024

What kind of products do they purchase besides yours? Examples of personalization in email: Product images that you recently browsed in a follow-up campaign. Introducing a new product similar to one you’ve looked at. An email campaign planning template is a compass for an email as it goes through the production process.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Neil Patel

JUNE 9, 2025

But an ecommerce website will probably turn to a builder like Shopify or BigCommerce. But what if you’re building an ecommerce website? Plans start at just $39/month, but can scale with your business, with large, multichannel ecommerce or retail companies still being able to support their business website with plans from $2,300/month+.

eCommerce 53

eCommerce Copywriting Price User-Generated 53

Unbounce

APRIL 6, 2023

With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack. AI tools save you time and money, help you increase your productivity, and get you more conversions. AI marketing doesn’t mean the end of real, flesh-and-blood marketers.

Product 81

Product Copywriting Price User-Generated 81

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. This strategy can speed up business growth.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Unbounce

JULY 14, 2020

Signed, a totally unbiased copywriter.) Commercial and industrial humidification and evaporative cooling products may not sound too sexy to the average bear—but the average bear isn’t Condair’s target audience. Learn the ins and outs of high-converting ecommerce landing pages from 27 real-word examples. Frank & Dick.

eCommerce 145

eCommerce Real Estate User-Generated Education 145

Digital Marketer

MAY 25, 2022

Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing.

eCommerce 85

eCommerce Copywriting Branding Product 85

Exposure Ninja

JUNE 13, 2025

Ad Copywriting : Compelling copy that drives clicks. How does your product or service differentiate itself from the competition? Whether it’s Google Ads, Meta Ads, or Microsoft Ads, we’ve delivered measurable results across industries like eCommerce, legal, and financial services. Who’s your ideal customer?

Price 52

Price Copywriting Communications eCommerce 52

Martech

OCTOBER 9, 2023

Dig deeper: How persuasive email design can influence the ecommerce customer journey In this post, I’ll review how to write message copy that combines Cialdini’s persuasion principles and the cognitive biases that are part of human nature and which we use as shortcuts to help us make decisions. This is what good copywriting is all about.

eCommerce 138

eCommerce Price Email Marketing Retail 138

Neil Patel

NOVEMBER 7, 2020

Heck, most of them used or would use one to sign-up for your service or product. And if an existing customer stops using your product or wants to churn, you can retain them with relevant churn email. The company applies top-notch SaaS copywriting skills to craft relationship-based email sequences to keep customers happy. #4

Email Marketing 107

Email Marketing eCommerce Thought Leadership Copywriting 107

Search Engine Land

FEBRUARY 14, 2024

For instance, imagine an ecommerce company using AI to analyze user interactions. With this knowledge, the brand can personalize its content, focusing on yoga-related products and tips, thereby striking a chord with its target audience. Using an AI copywriting tool, the brand spruced up its Facebook ads.

eCommerce 108

eCommerce User-Generated Social Media Marketing Copywriting 108