Hubspot Marketing

FEBRUARY 4, 2025

This is where your conversion copywriting skills come in. This can be extremely useful for highlighting multiple products at once and is common with eCommerce sites like Ulta. Collection The Collection Facebook Ad format pairs a video or image with a row of product images below it. It makes someone want to click.

Real Estate 115

Real Estate Logistics Energy Retail 115

Hubspot Marketing

MAY 20, 2025

Over 32% of marketers say product demonstrations or tutorials perform best on social media, with user-generated (22.5%) and behind-the-scenes (22%) content right on its heels. It usually feels generic and removes all the energy from your voice. Your voice with all its quirks, edges, and energy is what cuts through.

Thought Leadership 125

Thought Leadership Energy User-Generated Copywriting 125

Sachs Marketing Group

NOVEMBER 3, 2022

Copywriting is one of the most important aspects of any online marketing campaign, as it helps attract and retain attention. In this article, you will discover several SEO copywriting tips that’ll help you attract and retain the attention of your visitors. SEO Copywriting Tips. Use Copywriting Formulas.

Copywriting 98

Copywriting SEO Energy Place 98

Backlinko

JULY 22, 2024

First, put yourself in your customers’ shoes and brainstorm questions they might have about your product, service, or industry. Enter your product or service, and the tool will list question-based keywords. For example, a homepage, about us, contact, and products/services page.

SEO 120

SEO Law User-Generated Analytics 120

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that! Hey Posse, it’s Alex!

Copywriting 87

Copywriting SEO Promotion Video Marketing 87

Martech

MAY 30, 2025

Full-time employees working at home can be more productive because there are fewer interruptions, so work doesn’t fully occupy their time throughout the day. From what I’ve seen, creative talent designers, copywriters and digital marketers (search and social) are most likely to seek side gigs.

Copywriting 60

Copywriting Energy Marketers Marketing 60

Hubspot Marketing

JANUARY 22, 2025

And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. You put time, energy, and money into creating and maintaining these pages. I believe thats especially true with complicated products and services. Why split test your landing pages? Improve conversion rates.

Place 126

Place User-Generated eBook Marketers 126

Hubspot Marketing

NOVEMBER 5, 2024

They create a space for a customer to enter, belong, and connect to a message, rather than just use a product or hire a service. The way we approach copywriting, page layout, color choices, and our main offer’s primary selling points stems from the desire to make sure our customers feel seen, understood, and guided.

Branding 112

Branding Copywriting Energy Place 112

Martech

AUGUST 5, 2022

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Good email copy isn’t lyrical praises for your product or witty commentary. I’m not saying that skilled web copywriters can’t switch gears.

Copywriting 133

Copywriting Shoppers Energy eCommerce 133

AWeber

DECEMBER 13, 2023

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Creating a high-converting product landing page may be the best marketing investment you’ll ever make, so we want to make it easy for you. What’s in a product landing page?

Product 116

Product Price Copywriting Shipping 116

Hubspot Marketing

APRIL 29, 2025

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Instead, they give marketers more time and energy to focus on those things. This could be A/B testing or copywriting for emails. Agentic AI fills that gap.

Price 125

Price CMO Marketers Marketing 125

Hubspot Marketing

JUNE 2, 2025

For each client, she creates projects loaded with: Writing style samples from their favorite authors Company information and product details Brand voice guidelines Examples of approved content This means every piece of content has the right tone and context, without having to re-explain the brand with every single prompt.

Copywriting 65

Copywriting Energy Marketers Marketing 65

SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Ideal for: Product demos, behind-the-scenes, UGC-style stories, trend campaigns. Lets break it down.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. This is where copywriting formulas come into play as a game-changer for digital marketing. Embracing copywriting formulas is the key to unlocking the full potential of your digital marketing campaigns. What are Copywriting Formulas?

Copywriting 52

Copywriting Non-Profit Energy Education 52

Litmus

DECEMBER 2, 2024

What kind of products do they purchase besides yours? Examples of personalization in email: Product images that you recently browsed in a follow-up campaign. Introducing a new product similar to one you’ve looked at. An email campaign planning template is a compass for an email as it goes through the production process.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Buffer Marketing

JULY 10, 2025

Let’s start at the beginning: Instagram marketing is the process of using Instagram to promote your brand, product, or service. of Instagram users (aged 16+) use Instagram to follow or research brands and products. This could be a link to the products you love, answers to FAQs, or a list of your products/services.

User-Generated 70

User-Generated Marketers Marketing Analytics 70

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Nelnet is a student loan servicing company—but they’re so much more than that.

Copywriting 121

Copywriting Education Energy Health 121

Duct Tape Marketing

NOVEMBER 28, 2012

Consider a small niche electrical store selling energy efficient products. For a business like that, I would expect a blog that offers tips on saving money off energy bills, choosing a great energy provider and how-to articles about repairing broken electrical products. Let’s look at some examples.

Energy 76

Energy Copywriting Fashion Education 76

Neil Patel

APRIL 22, 2021

That is the action button you should be focusing some energy on for quality lead generation. So, instead of guessing, test it out to know definitively which time period works best for you and leads to more conversions to your premium product. Increasing your customer’s curiosity for your product isn’t a matter of pure luck.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Neil Patel

OCTOBER 26, 2020

Relevancy: Why do your customers need your product or service? Value: What do your customers have to gain by using your product or service? Take the value proposition from electric car maker Tesla , which seeks “to accelerate the world’s transition to sustainable energy.” What customer needs are you meeting?

Food 145

Food Energy Communications Manufacturing 145

Hootsuite

MAY 13, 2021

According to the World Health Organization , symptoms include: Energy depletion or exhaustion. Dividing your day and tasks into segments through time blocking is another effective productivity technique. “I Do you lack energy and motivation on the job? Their productivity at work is diminished. Job dissatisfaction.

Health 145

Health Energy Marketers Marketing 145

Hootsuite

MARCH 31, 2025

Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. Maybe youre a new brand, or youre launching a new product line without existing documentation?

User-Generated 98

User-Generated Logistics Whitepaper Social Media Marketing 98

Neil Patel

DECEMBER 21, 2020

However, natural language generation is beneficial for a range of other sectors , including: Finance and data analysis: For report creation Healthcare: For interpreting data and creating medical reports E-commerce and retail: Produce accurate product descriptions and improve the overall customer experience Journalism: Create and update news reports.

Digital Marketing 145

Digital Marketing Transform Customer loyalty User-Generated 145

Duct Tape Marketing

FEBRUARY 6, 2025

Simple locations, clever concepts, and strong storytelling in marketing can outperform high-budget productions. Her copywriting agency, she has crafted hundreds of high converting marketing funnels and campaigns. It'll add a ton of production value instantly and think of a funny concept that can work in that context, yeah.

Copywriting 56

Copywriting Video Marketing Advertising Advertisers 56

Sprout Social

OCTOBER 31, 2023

AI tools enable you to offload time-consuming tasks, saving time and energy for strategy planning and development. Also, ideate and draft compelling content such as product descriptions, web articles and social posts. Are you writing about a healthcare product, the environment or a particular industry? Topic: Specify your topic.

User-Generated 124

User-Generated Copywriting Influencer Marketing Energy 124

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects? What are they missing?

Copywriting 79

Copywriting eCommerce Finance Email Marketing 79

Buffer Marketing

APRIL 22, 2025

Does it help build awareness by showing your products in action?   For example, if you’re creating video content to build awareness about your product or service, you’ll focus on how-to videos and explainer videos. You need to figure out: Video production logistics (equipment, setting up your camera, etc.)

Video Marketing 77

Video Marketing Social Media Marketing Marketers Marketing 77

Litmus

AUGUST 24, 2020

In fact, teams of 11+ employees can have 21-25 campaigns in various stages of production. UX Designer with Duke Energy, is part of a two-person developer team that supports other internal departments. In our 2019 State of Email report, you told us that…you’re busy. Chris Greufe , Sr.

Copywriting 90

Copywriting Energy eBook Retail 90

Businesses Grow

DECEMBER 8, 2022

They are one of the leading organizations in the field of AI research, and its work has the potential to revolutionize many areas of society, from healthcare and education to transportation and energy. ChatGPT can do much more than just blogging and copywriting. AI has been unleashed in a massive and practical way. Shelly Palmer.

Transform 145

Transform Marketers Marketing Copywriting 145

Animalz blog

JULY 8, 2025

Data shapes product, marketing, and company direction. She also uses AI in smart ways to increase production by 30%. MCP dropped and we were ranking #1 for ‘What is MCP’ before product marketing even finished the deck.” (23:20) It’s a smart model for teams who want productivity gains but worry about AI-generated content.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Rock Content

FEBRUARY 15, 2024

Have you ever purchased a product or signed up for a service that sounded amazing on paper but was actually confusing to use in practice? UX stands for “user experience” – the experience of what it’s actually like to interact with a particular product or brand. Miss the boat, and an otherwise great product could easily fail.

Copywriting 98

Copywriting Energy eBook Product 98

Buffer Marketing

JUNE 29, 2023

Now, Stew’s creative and technical knowledge have combined and evolved into a writing product that is a true content partner. AI tools can lower the 'activation energy' required to kick off the creative process. Understanding the basics of copywriting forms the second pillar.

User-Generated 131

User-Generated Copywriting Energy Communications 131

Duct Tape Marketing

JUNE 11, 2015

But when you create a course, product, program or event that can serve thousands of people and give them great value, your income is limited only by your ability to market yourself. For those who are unfamiliar with the term, affiliate marketing means promoting another person’s product in exchange for money.

Affiliate Marketing 70

Affiliate Marketing Copywriting Manufacturing Energy 70

Digital Marketer

FEBRUARY 23, 2023

There would be danger and fear, but that would be easily squashed by adventure and opportunity, driven by courage, energy, and a ravenous appetite for advancement. The crew was excited with the endless possibilities this new frontier had opened up. What’s coming next? A shift in the way we do things! TAKE ACTION!

Energy 81

Energy Copywriting Marketers Marketing 81

Neil Patel

AUGUST 25, 2021

So, instead of putting all your time and energy into getting email subscribers and making sales, start focusing on using headlines to get people to read the first sentence. It cuts across your personal life and productivity as well. After all, great content always starts with a headline that captures your reader’s attention.

Affiliate Marketing 145

Affiliate Marketing User-Generated Copywriting Health 145

AWeber

NOVEMBER 17, 2022

Steve Chou has been using email to turn prospects into paying customers, both for digital products at MyWifeQuitHerJob.com and physical products at BumbleBee Linens. If not, then rework it until it resounds with the energy, spirit, and soul needed to transform someone’s life.”. We were simply trying to ‘sell’ the product.

Email Marketing 122

Email Marketing Marketers Marketing Transform 122

Buffer Marketing

DECEMBER 12, 2022

Ultimately, I decided this was a good opportunity to shift away from one-on-one consulting and productize my offerings while providing the same level of transformation. Maybe that’s true once a business has scaled, but I didn’t feel like it was the right energy to help me get started, especially during a time of scarcity.

PR 115

PR Transform Copywriting Energy 115