Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. HANDPICKED RELATED CONTENT: 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic. Infographics.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Hubspot Marketing

JANUARY 7, 2024

In turn, these shifts create many new marketing careers. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. Search engine marketing is paying for advertising space on said search engines.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Sprout Social

NOVEMBER 15, 2021

What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. Digital marketing is an umbrella category that covers everything from SEO to email and beyond. Today in Digital Marketing is a daily eight-minute breakdown of what’s happening in the world of social, search and beyond.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Hootsuite

JANUARY 10, 2024

If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer. AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Price: Starting from $96.39

Price 135

Price User-Generated Copywriting Marketing 135

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Marketing Insider Group

JULY 25, 2023

and ClosersCopy are top AI content writing tools for copywriting. Copying content whole cloth from AI without attribution can wreck your SEO and create legal problems. You can speed up the workflow of your team by streamlining keyword and topic research, as well as optimization.

Copywriting 97

Copywriting User-Generated Price CRM 97

Neil Patel

AUGUST 23, 2021

Niche: Market research. What Rand is Known For: Co-founder of Moz, Rand knows all there is to know about search engine optimization (SEO). Today he heads up SparkToro, a market search and audience intelligence platform. Where can I find marketing inspiration? Follower Count: 9,700. Handle: @soravjain. Jasmine Star.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Orbit Media Studios

FEBRUARY 22, 2022

Knowing their intent allows the content marketer (or the conversion copywriter) to align the page with their needs. Here we break down how people search and how their keyphrases give us clues into how best to satisfy the needs of our visitors through content and SEO. That’s why search is special. What appears in the SERP? .

SEO 114

SEO eCommerce CRM Analytics 114

Orbit Media Studios

MAY 24, 2023

Using the language (as in jargon) of the target audience creates alignment both for SEO and conversion. Marketers must always seek to use the words their audiences use. I’ll show the prompt and response for that insight here: Andy’s prompt: What words does Taylor use to describe his marketing challenges and solutions?

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Search Engine Land

MAY 10, 2023

Using ChatGPT for Amazon marketing While ChatGPT won’t do everything for you, these tools should at least provide the inspiration needed to help give you a leg up with your Amazon seller account. Having it act as an Amazon marketer, market researcher, copywriter, etc., can lead to a different output.

Copywriting 110

Copywriting Marketing Marketers eCommerce 110

Hubspot Marketing

JUNE 28, 2023

Search Engine Optimization (SEO) Excellent skills in SEO tools and techniques can improve your website's visibility and traffic. Elaborate on the specific aspects of SEO you’re an expert in to display how your skills match the company’s needs. Best for: Digital marketers, web developers, and content creators.

CRM 116

CRM Digital Marketing Management User-Generated 116

Content Marketing Institute

JANUARY 28, 2019

We’ve been watching as you content leaders, strategists, managers, writers, SEO specialists, and technologists have found the optimal ways to make content in marketing and communications a scalable, measured, and exciting approach. They are not just SEO-focused teams driving brand awareness.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Vertical Response

JUNE 23, 2024

Key Takeaways Defining a brand’s target audience is imperative for creating effective marketing strategies, involving an in-depth understanding of demographics, behaviors, and preferences, as well as going beyond to consider psychographics and segmentation based on values and lifestyles.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

OCTOBER 16, 2019

Market research. That's why a PR firm would likely use market research as a tactic. Internal copywriting. With your goals and budget in hand, begin researching the right kind of PR agency you've decided to work with. These same strategies can be applied to researching a PR agency.

PR 143

PR Communications Price Management 143

Hubspot Marketing

DECEMBER 11, 2023

Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.

User-Generated 119

User-Generated Marketing Marketers Copywriting 119

Buffer Marketing

SEPTEMBER 26, 2024

The interviews are from creators across domains to help you learn a host of things like search engine optimization (SEO), branding, etc. You can choose to pick courses that match what you need at the moment: whether it’s overall strategy or something specific like copywriting. 🎧 Listen to Creators on Air.

Thought Leadership 119

Thought Leadership Social Media Marketing Marketing Marketers 119

Content Marketing Institute

NOVEMBER 13, 2017

First, our B2B content marketing research shows that marketers are at different stages of content marketing maturity. About one-third of content marketing programs are in the young and first-steps phase, another third are in the adolescent stage, and a third are in the sophisticated and mature stage.

Content Marketing 98

Content Marketing Marketing Marketers Copywriting 98

Neil Patel

MARCH 4, 2023

The addition of Translation Engine , which is Airbnb’s machine translation tool, allows users to see user-generated content in their preferred language (including guest-host interactions and international SEO keywords). Find Where You Want to Market The first thing to do is figure out where you want to market and gather information.

User-Generated 81

User-Generated SEO Copywriting Price 81

Sachs Marketing Group

NOVEMBER 10, 2023

We’ve shared some tips about ecommerce SEO and ecommerce website design , so we thought we might share some tips about content for ecommerce sites. Descriptions must be SEO-friendly, incorporating keywords naturally to improve search engine rankings.

eCommerce 52

eCommerce Entertainment Shoppers User-Generated 52

SocialPilot

FEBRUARY 9, 2024

Jeff is a major player in content marketing, but his expertise doesn’t stop there. He posts on SMM and SEO frequently. He posts a lot about Instagram’s marketing strategies. He is the author of ‘Fear and Self Loathing in Email Marketing’. Why should you follow him? Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Unbounce

MARCH 8, 2024

Marketers, researchers, designers, developers, etc) Can it be customized and scaled to serve your business and industry better? SEO tools You can further optimize your website using keywords, and SEO tools can show you how your competitors rank compared to you. Best SEO tools for conversion optimization 15.

Transform 52

Transform Analytics Copywriting Marketing 52

Exposure Ninja

AUGUST 11, 2023

.” — Annabelle Baugh, Senior Content Marketer at Exposure Ninja. What is Marketing? According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” What’s Next?

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

CXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations.

Analytics 106

Analytics User-Generated Non-Profit Key Performance Indicator 106

Exposure Ninja

AUGUST 21, 2023

Improve Your Skills Certifications help to prove your marketing skills, generally in one specific area, such as SEO, content or social media. When choosing a certification, you should check that it will: Expand your knowledge Help your career Cater to your marketing interests and skills you want to improve.

Digital Marketing 52

Digital Marketing Marketing Marketers CRM 52

Welcome Software

MAY 31, 2023

ChatGPT What you can do with Microsoft’s AI tool: Generate compelling marketing copy. Conduct market research for insights. Coschedule Headline Analyzer What you can do: Write headlines backed by data Get an SEO score for your headlines. Get a detailed view of your headlines score, SEO score, and word performance.

Price 40

Price User-Generated Copywriting Marketing 40

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. Content Creation Content creation is the act of creating any type of marketing content.

PR 52

PR Marketing Marketers User-Generated 52

Kevin Indig

JUNE 26, 2023

Google’s new Search Generative Experience (SGE) brings the biggest change ever to SEO, and backlinks remain critical. Conversion optimization is not just complementary to SEO. It’s a quintessential part of the success of SEO. So, the easier we make it for SEO traffic to convert, the more Google might send us.

User-Generated 91

User-Generated Price SEO Product 91

Search Engine Land

JANUARY 3, 2023

How does an About Us page help your business and SEO? In terms of SEO, creating an About page isn’t necessarily about ranking the page in search. . Market research from Alter Agents found that 68% of Gen Z and Millennial buyers believe their purchases are indicative of their personalities and concerns.).

Gen Z 92

Gen Z Food Health Millennials 92

Marketing Insider Group

JULY 8, 2024

Each of these tools is designed to maximize ChatGPT’s capabilities and tailor it to specific marketing needs. Image Source Whether crafting compelling content, creating eye-catching visuals, or optimizing SEO strategies , the right ChatGPT plugins can elevate your marketing game.

Copywriting 123

Copywriting Transform User-Generated Marketing 123