Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

Copywriting 145

Copywriting eBook Communications Marketing 145

SocialPilot

FEBRUARY 12, 2025

That’s where engaging and encouraging social media copywriting comes into play. Here’s how we will turn you into a social media copywriting pro. We’ll explain social media copywriting, why it’s crucial for engagement and conversions, and how you can create a compelling copy with actionable strategies.

Copywriting 51

Copywriting Transform User-Generated Gen Z 51

Neil Patel

MAY 14, 2021

Copywriting is hard. Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. What Is AI Copywriting and How Does It Work?

Copywriting 145

Copywriting Price Transform Digital Marketing 145

Sprout Social

SEPTEMBER 12, 2024

For example, a creator can assist with Instagram caption ideas and other social media copywriting needs. Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. Our report found 91% of social users say production value and budget impact their engagement.

Management 136

Management User-Generated Key Performance Indicator Transform 136

Duct Tape Marketing

AUGUST 15, 2024

How to Master Product Launches: Strategies That Stand the Test of Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry.

Product 90

Product Transform Copywriting Customer loyalty 90

Buffer Marketing

AUGUST 21, 2024

You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  But if you’re at the beginner level or someone who’s just got their foot in social media from another career, Meta’s course is the perfect place to begin.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketing 115

Jeff Bullas

FEBRUARY 23, 2023

The best writers on Fiverr easily make more than $100 per article, so if that’s what you’re after, it’s a great place to start. They also accept career-related articles (especially when it comes to achieving work/life balance and being more productive), struggles with substance abuse, and social media/technology.

Finance 360

Finance Copywriting Health User-Generated 360

Hubspot Marketing

DECEMBER 2, 2024

They know solutions to their problem exist and are actively evaluating their options but may not be familiar with your specific product or service yet. They’re comparing products, seeking validation through demos or testimonials, and are ready to make a final decision. Personalized product and resource recommendations.

Customer Journey 131

Customer Journey Copywriting Marketing Marketers 131

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Sachs Marketing Group

NOVEMBER 3, 2022

Copywriting is one of the most important aspects of any online marketing campaign, as it helps attract and retain attention. In this article, you will discover several SEO copywriting tips that’ll help you attract and retain the attention of your visitors. SEO Copywriting Tips. Use Copywriting Formulas.

Copywriting 98

Copywriting SEO Energy Place 98

Rock Content

APRIL 11, 2023

While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more.

Copywriting 98

Copywriting Whitepaper Key Performance Indicator Education 98

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. However, not all product review content is created equal.

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. However, not all product review content is created equal.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Digital Marketer

MARCH 6, 2023

The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with. Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. The L.O.V.E.

Copywriting 97

Copywriting Finance Fashion Price 97

Rock Content

APRIL 25, 2023

They believe that YOUR product or service has a very good chance of solving their problems and relieving their pain points. That is why copywriting is a pretty significant part of a business’s digital marketing. B2C copywriting is an art. What Is B2C Copywriting? They want what your company has to offer.

Copywriting 98

Copywriting B2C Transform Product 98

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 145

Product Price Copywriting B2C 145

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? ” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” So put trust seals all over the place. Great Places to Work award goes on your careers page.

Copywriting 109

Copywriting Transform SEO Place 109

Jeff Bullas

DECEMBER 27, 2022

You’ll want to educate the audience about how your SaaS product solves pain points and make them aware of their problems again to remind them of the need to fix them. Product research. To market any product well, your writers have to understand it thoroughly. Also, think about where your market is at in the buyer journey.

SEO 317

SEO Copywriting Law Communications 317

Hootsuite

OCTOBER 2, 2024

Social media management and AI tools can help streamline your efforts and boost productivity. However, if you want a more custom approach, or you want to show off your specific products, you’ll need to hire a photographer. Increased productivity is a great place to start. Don’t forget about tools. Don’t go overboard here.

B2C 114

B2C CMO Copywriting Analytics 114

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Scoop.it!

DECEMBER 26, 2023

Naturally, thus, businesses are continuously looking for ways to enhance their email copywriting heft in a bid to position themselves heads and shoulders above their competitors comfortably. Well, you’re just at the right place, then! Why Embrace AI Email Copywriting? Wish to hop onto this bandwagon, too? Read on to find out!

Copywriting 105

Copywriting User-Generated Communications Email Marketing 105

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 127

Marketing Strategy Content Marketing Thought Leadership Marketing 127

Sprout Social

NOVEMBER 4, 2024

To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. When you have a content repurposing strategy in place, you optimize your efforts and spend. For content repurposing success, you’ve got to select the right content to reuse in the first place.

Whitepaper 121

Whitepaper User-Generated Thought Leadership Copywriting 121

Backlinko

JULY 22, 2024

First, put yourself in your customers’ shoes and brainstorm questions they might have about your product, service, or industry. Enter your product or service, and the tool will list question-based keywords. For example, a homepage, about us, contact, and products/services page.

SEO 124

SEO Law User-Generated Analytics 124

Hubspot Marketing

MARCH 14, 2025

This document should clarify for everyone involved copywriters, designers, developers, marketers all the aspects of the project, the goals, and even the timeline. They dont know the product or service youre offering as well as you do; what would it take to persuade you to take action on it? What are our brand values?

Marketing 100

Marketing Marketers Copywriting Communications 100

Hubspot Marketing

NOVEMBER 5, 2024

If those decision-makers are anything like me and have to research a product from all angles before purchasing, it means there will be double or triple the research notes before the group as a whole decides to purchase a product or service. your services, or schedule a live product demonstration.

B2C 126

B2C Millennials Customer Journey User-Generated 126

AWeber

DECEMBER 13, 2023

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Creating a high-converting product landing page may be the best marketing investment you’ll ever make, so we want to make it easy for you. What’s in a product landing page?

Product 116

Product Price Copywriting Shipping 116

Orbit Media Studios

DECEMBER 17, 2024

This person is looking for help with [challenge/problem/task] and is considering [product/service]. You are an expert SEO copywriter, skilled at making copy edits that improve the search rankings of webpages by incorporating keyphrases and indicating relevance. I’m giving you the text from the webpage.

Thought Leadership 116

Thought Leadership Copywriting SEO Marketing 116

Hubspot Marketing

NOVEMBER 5, 2024

They create a space for a customer to enter, belong, and connect to a message, rather than just use a product or hire a service. You could easily learn business from a million different places and people, but you can only learn my methods from ME in ONE place: my digital courses. That’s a major selling point and differentiator.

Branding 107

Branding Copywriting Energy Place 107

Hubspot Marketing

JULY 16, 2024

That’s what copywriter and digital marketer John Paul Hernandez , does. " While it might not be perfect, it gives you a good idea of where you could place the keywords. For instance, I quite like the phrase “supercharge productivity,” so I would work that into my title. Unless you ask ChatGPT for help. Create catchy headings.

SEO 136

SEO User-Generated Transform eCommerce 136

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AlsoAsked gives you the questions (think of these as keywords) people are typing into Google.

SEO 128

SEO Gen Z Finance Transform 128

Marketing Insider Group

MAY 30, 2025

You do not need to sound like a professional copywriter. A common mistake is beginning with product features or personal expertise. Final Thoughts In high-performing content, every sentence earns its place. This article breaks down those principles into a clear, repeatable framework. What are they already thinking about?

Copywriting 57

Copywriting Advertisers Advertising Place 57

Hubspot Marketing

FEBRUARY 4, 2025

This is where your conversion copywriting skills come in. The media of your Facebook Ad will depend on the format, but they all appear in the same place below your name and profile picture and above your headline and call-to-action/button. If youre wondering what trying the companys product will be like, just take a good look.

Real Estate 110

Real Estate Logistics Energy Retail 110

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. What problem do they have with [your industry/product]? Facebook Marketplace If you sell products or services locally, consider listing on Facebook Marketplace.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Buffer Marketing

JANUARY 30, 2025

If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page. Setting clear, measurable goals keeps your content focused and your efforts productive. Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions.

User-Generated 105

User-Generated Education Analytics Thought Leadership 105

Backlinko

NOVEMBER 22, 2024

You can use it to improve the content or share it with your copywriting team to make changes. Or split test product descriptions and page layouts to see which converts better. Allowing you to track performance across channels in one place. You can also get detailed analytics of all your listings in one place.

SEO 103

SEO Price User-Generated Analytics 103

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. Establish your crew You dont need a full production team to create great contentbut you do need support.

Social Media Marketing 116

Social Media Marketing Transform Marketing Marketers 116