Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

Copywriting 144

Copywriting eBook Communications Marketing 144

Digital Marketer

MAY 23, 2022

It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. This article will give you 3 steps (plus one BONUS tip) to optimize your sales funnel, increase your conversions, and sell your products. . Now you’ve used this product, how do you feel about brand voice?

Copywriting 92

Copywriting Transform Customer Journey Customer 92

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? Let’s see, your copies will land on the farthest place in search engines, unreachable and unreadable. It’s not to say that only copywriters are responsible for those business results. If you plan to take the copywriting job path seriously, you must be ready.

Copywriting 85

Copywriting eCommerce Whitepaper Analytics 85

Jeff Bullas

JANUARY 23, 2023

He also wrote Andre Agassi’s book “Open” and the autobiography of the founder of Nike, Phil Knight. Ghostwriting a book for someone is a big task and maybe not the easiest place to start to monetize your gift and passion for writing. Copywriting Copywriting involves writing persuasive text that is used to sell a product or service.

Copywriting 264

Copywriting Affiliate Marketing Manufacturing Advertising 264

Content Marketing Institute

JUNE 4, 2018

Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails. Given the value of email and my experience testing what works better, here are eight email copywriting methods to help you successfully transform your prospects and leads into customers.

Copywriting 111

Copywriting Transform Place Email Marketing 111

Search Engine Land

JUNE 23, 2023

So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. In this example, we’re going with a fictitious sample of 100 products.

Product 104

Product Transform eCommerce Copywriting 104

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 141

Product Price Copywriting B2C 141

SmartBrief - Marketing

MARCH 22, 2024

Khan opines: “Right now there’s a real risk that firms will primarily adopt middling AI systems that are productive enough to displace workers, but not productive enough to increase labor demand through other channels.” Even copywriters will have to figure out what their future will look like in the face of innovation.

Copywriting 96

Copywriting B2C New Technology Place 96

Jeff Bullas

FEBRUARY 23, 2023

The best writers on Fiverr easily make more than $100 per article, so if that’s what you’re after, it’s a great place to start. They also accept career-related articles (especially when it comes to achieving work/life balance and being more productive), struggles with substance abuse, and social media/technology.

Finance 360

Finance Copywriting Health User-Generated 360

Search Engine Land

MAY 9, 2024

A brand (business or personal) that triggers a knowledge panel on Google is very likely to be in a good place when it comes to the semantic part of ORM. What products or services you offer to fulfill your promise. Many branded and product-related searches will trigger one or more Reddit threads. Who you do it for.

Management 109

Management User-Generated eCommerce Affiliate Marketing 109

Martech

MAY 9, 2024

The marketing generalist, who has the broadest perspective on the product, the customers and the value proposition, something they have taken months or maybe even years learning, now has to convey that knowledge as best they can in a creative brief. Product marketers are the most likely group to become marketing generalists.

PR 105

PR Transform CMO Marketing 105

Orbit Media Studios

JANUARY 31, 2023

Remember, the first question of every visitor to every web page is “Am I in the right place?” Include the target keyphrase This is a key place to indicate relevance to search engines, which means using the primary target keyphrase. If you were tempted to write a clever headline, this is the place to use those little gems.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects? What are they missing?

Copywriting 71

Copywriting eCommerce Finance Email Marketing 71

Search Engine Land

APRIL 9, 2024

Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Never use AI for the final product Recently, I was hiring for open positions on my team. This sample prompt mentions the audience, product and offer.

User-Generated 108

User-Generated Copywriting Advertising Advertisers 108

AWeber

MAY 6, 2022

Plain text emails still have their place. So… say you’re sending emails to hikers in the backcountry or to people in other remote places. Sometimes copywriters, coaches, or consultants will send text-only emails because they want their emails to appear more personal. Even pro copywriters will make their copy easy to scan.

Copywriting 124

Copywriting User-Generated Email Marketing eCommerce 124

Neil Patel

MAY 6, 2021

The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. They want to be known for having the highest quality products AND the lowest prices.

Copywriting 142

Copywriting Shipping Price Transform 142

Orbit Media Studios

MAY 7, 2024

You or your client offer a service or product that has global appeal and are hoping to target a global audience. Do the products and services vary by language or country? If products or locations are the same in all languages, there is no need to spend the effort or introduce the overhead of managing several copies of them.

Copywriting 52

Copywriting User-Generated Transform SEO 52

Rock Content

AUGUST 2, 2023

Naturally, you can add a full-time staff writer to your payroll if you need someone to help you with healthcare SEO , content production, and so forth. And you’ll need to give them a dedicated place to work and supply any equipment needed. But you won’t get to take advantage of incredible benefits like the following.

Copywriting 69

Copywriting Health Marketing Marketers 69

Pam Didner

JANUARY 18, 2023

However, there’s been a lot of talk about whether or not tools like these pose a threat to a variety of different jobs, such as the livelihoods of programmers, copywriters, or even customer support associates. Copywriters need to watch out, but…. If students rely on AI to get assignments done, why even go to school in the first place?

Copywriting 80

Copywriting Key Performance Indicator Transform User-Generated 80

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects? What are they missing?

Copywriting 55

Copywriting eCommerce Finance Email Marketing 55

Ann Handley

AUGUST 28, 2021

This is especially important in copywriting: Delete selfish words that are about the product (“the best on the market”) not why the prospect should care. Kick to the curb vague descriptions of people, places, things, ideas. ?? Answer the reader’s question: WiiFM— What’s in it for me?

Copywriting 167

Copywriting Price Place Product 167

Litmus

MARCH 13, 2023

When I finally got the chance to work with emails, I started with email copywriting as a subcontractor for other email experts. But that means I suck at initiating conversation, feel uncomfortable and out of place in crowds, and rarely ever speak up in a group. How did you first connect with the wider email geeks community?

Copywriting 67

Copywriting eCommerce Email Marketing Place 67

Rock Content

SEPTEMBER 9, 2023

Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. There are many ways to do that in the digital age, including exploring AI for content production and hiring individual freelancers.

Price 91

Price Copywriting Analytics Communications 91

Hootsuite

MAY 1, 2023

Other benefits of creating a social media workflow include: Improved efficiency and productivity: A well-designed workflow eliminates guesswork, saves time, and reduces the risk of errors. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Marketing Insider Group

NOVEMBER 6, 2019

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. Every company has a story to tell.

Product 82

Product Gen Z Millennials Transform 82

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. the right products and services. Source: Pew Research. Source: SuperOffice.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Rock Content

FEBRUARY 15, 2024

Have you ever purchased a product or signed up for a service that sounded amazing on paper but was actually confusing to use in practice? UX stands for “user experience” – the experience of what it’s actually like to interact with a particular product or brand. Miss the boat, and an otherwise great product could easily fail.

Copywriting 82

Copywriting Energy eBook Product 82

Search Engine Land

JANUARY 30, 2024

Add call-to-actions in your article, create clear banners for products or services and push your product or service as a solution to the visitor’s pain points. Copy : If traffic is leading to product or service pages, it may be that your copy is not clear and concise. Include photos, videos and names for each testimonial.

SEO 112

SEO Transform Copywriting Law 112

Rock Content

SEPTEMBER 27, 2023

Unprecedented entertainment industry strikes didn’t just affect movie production. In fact, many have spent over 50% of a movie’s production budget on promotional efforts. Suddenly, they found themselves in the same place as independent movie producers. Large studios have never been shy about splurging on advertising.

Copywriting 74

Copywriting Marketing Marketers Promotion 74

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. For instance, HubSpot’s CTA for requesting a demo for our marketing product is, “See why over 177,000 customers use HubSpot to make marketing more human at scale.”

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

Search Engine Land

NOVEMBER 10, 2022

From doing research to creating content and optimizing it, content automation tools can improve your productivity across the entire content life cycle. Luckily, content research and automation tools help you cover and fast-track your entire content creation journey—all in one place. Create a content brief. Do less and get more done!

Copywriting 87

Copywriting SEO User-Generated Content Marketing 87

Martech

MAY 16, 2023

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. This is a way to work together and gain alignment.

Transform 94

Transform Copywriting CMO Marketing 94

Orbit Media Studios

NOVEMBER 2, 2022

We all want our websites to communicate quickly and clearly, helping our visitors know if they’re in the right place. Here are X places you can be more specific and make a better page. The visitor may already know they’re in the right place. A relevant and specific image tells them that they’re in the right place.

Real Estate 130

Real Estate Copywriting Place Communications 130

Search Engine Land

APRIL 8, 2024

It also gets complicated when we’re discussing a service like SEO vs. a physical product. If rankings improve, such as moving from 10th to third place, the rankings change would be “-7.” Make sure you use one that helps you keep everything in one place and track progress and deadlines.

SEO 98

SEO Price Communications Copywriting 98

Digital Marketer

DECEMBER 21, 2023

All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. From automated copywriting to rewriting a piece of content, AI writers are well-versed in this creative process. Nowadays, you need to learn how to create a podcast with generative AI to be more productive.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Lynton Web

SEPTEMBER 13, 2022

We spent four days in the Smoky Mountains doing team-building activities, lounging by the pool, soaking in the hot tub, and taking adventures to places like Dollywood, Company Distillery, Tuckaleechee, Anakeesta, and more. Also, Dollywood is too legit to quit.” - Corie Stark, senior copywriter. One big takeaway we all had?

Copywriting 98

Copywriting Food Place Product 98

Martech

NOVEMBER 10, 2022

From doing research to creating content and optimizing it, content automation tools can improve your productivity across the entire content life cycle. Luckily, content research and automation tools help you cover and fast-track your entire content creation journey—all in one place. Create a content brief. Do less and get more done!

Copywriting 79

Copywriting SEO User-Generated Content Marketing 79