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How to make your content stand out in the ocean of AI slop

Martech

That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. That’s not a lot to go on, and the specific real estate and content of AI overviews continue evolving.

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Foundations of Email Copywriting: 3 Lessons for Email Marketers

Litmus

Email copywriting is a bit of nuanced art—and a science, too! That’s why we (along with our email friends at AWeber ) created Foundations of Email Copywriting —a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know. Knowing your audience is crucial for email copywriting.

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Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Hubspot Marketing

Meta Ads Manager claims it can be up to 255 characters long, but with the limited visual real estate, Id warn against that. This is where your conversion copywriting skills come in. It takes up the most real estate and is almost always what your audience will notice first in their feeds.

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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Though a relatively small sample size, the top three industries were Technology, Real Estate, and Healthcare & Life Sciences. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems. Wondering what other fields were represented? That leads me to the next point.

Gen Z 102
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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Though a relatively small sample size, the top three industries were Technology, Real Estate, and Healthcare & Life Sciences. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems. Wondering what other fields were represented? That leads me to the next point.

Gen Z 98
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This week’s new AI/ChatGPT-powered martech products

Martech

SE Ranking’s AI Writer generates various types of written content “in accordance with the highest SEO copywriting standards.” Big Purple Dot’s BPD AI Assistant lets people use natural language to query the firm’s mortgage- and real-estate-focused CRM. The other provides content optimization recommendations to assist writers.

Product 115
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How to Make Money as a Freelance Social Media Manager

Hootsuite

Copywriting. Copywriting. Social media management requires creating lots of captions, so copywriting is key. Freelance social media managers should be good at copywriting and editing, as the most effective social media posts are short, snappy, and witty. Creating and managing content calendars. Analytics and reporting.