article thumbnail

How to make your content stand out in the ocean of AI slop

Martech

That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. That’s not a lot to go on, and the specific real estate and content of AI overviews continue evolving.

article thumbnail

Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Though a relatively small sample size, the top three industries were Technology, Real Estate, and Healthcare & Life Sciences. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems. Wondering what other fields were represented? That leads me to the next point.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Though a relatively small sample size, the top three industries were Technology, Real Estate, and Healthcare & Life Sciences. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems. Wondering what other fields were represented? That leads me to the next point.

article thumbnail

Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Hubspot Marketing

Meta Ads Manager claims it can be up to 255 characters long, but with the limited visual real estate, Id warn against that. This is where your conversion copywriting skills come in. It takes up the most real estate and is almost always what your audience will notice first in their feeds.

article thumbnail

How to Find Keyword Cost and Optimize Your PPC Campaigns

Backlinko

Real estate $0.96 For example, check out how the average CPC varies by industry: Industry Average CPC Legal $5.00 Insurance $19.45 Online education $9.10 Marketing $4.28 Home services $6.23 Healthcare $7.09 Hospitality $5.30 Finance $3.50 Fitness $2.20

article thumbnail

The most underrated B2B channel? Your newsletter

Martech

That inbox real estate is quiet and we all know we check our work email on weekends, too. Dig deeper: 3 marketing tasks genAI can help with — no copywriting involved Keep your brand top-of-mind with a newsletter Your traditional nurture sequence might get a few clicks. Your audience should know when to expect you.

article thumbnail

Foundations of Email Copywriting: 3 Lessons for Email Marketers

Litmus

Email copywriting is a bit of nuanced art—and a science, too! That’s why we (along with our email friends at AWeber ) created Foundations of Email Copywriting —a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know. Knowing your audience is crucial for email copywriting.