Martech

FEBRUARY 13, 2025

Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. Dig deeper: 4 marketing jobs to be done being transformed by genAI Email: Business email address Sign me up! Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats. Social: Customer service and support (14.6%).

Transform 139

Transform Copywriting Marketing Marketers 139

Martech

JANUARY 21, 2025

Creative Power: The visionary artist Creativity is no longer limited to design teams or copywriters. Key trends like AI-driven hyper-personalization, zero-party data strategies and accelerated marketing execution are driving this transformation.

Transform 116

Transform Copywriting Entertainment Marketing 116

Ann Handley

AUGUST 29, 2024

Alyssa transformed Pearl from a hairy little demon into a smooth and stylish angel. I don’t know where these sailing metaphors are coming from. Maybe it’s all the wind and wet outside. Anyway—try a cold open. Let me know how it feels. * * * BTW!

Transform 192

Transform Place Copywriting Marketing 192

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 120

Transform Copywriting Email Marketing Shoppers 120

Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. ChatGPT can do much more than just blogging and copywriting. And so as I’m starting to think about the implications of this, if you’re a content creator, if you’re a copywriter, you’ve got to be pretty nervous right now.

Transform 145

Transform Copywriting Marketing Marketers 145

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 144

Copywriting Transform Thought Leadership Customer Journey 144

Neil Patel

MAY 14, 2021

Copywriting is hard. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your marketing strategy. How are companies using AI copywriting?

Copywriting 143

Copywriting Price Transform SEO 143

SocialPilot

FEBRUARY 12, 2025

That’s where engaging and encouraging social media copywriting comes into play. By mastering this art, you can transform your brand into a genuine hero for your customers, addressing their needs and building lasting relationships. Here’s how we will turn you into a social media copywriting pro. Let’s dive in!

Copywriting 47

Copywriting Transform User-Generated Gen Z 47

Martech

APRIL 1, 2025

Dig deeper: How to transform your website into a continuous marketing powerhouse 2. Look for agencies with expertise in branding, UX, SEO, copywriting and development. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Check reviews, testimonials and case studies before committing.

Transform 129

Transform SEO Copywriting User-Generated 129

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, a creator can assist with Instagram caption ideas and other social media copywriting needs.

Management 137

Management User-Generated Key Performance Indicator Transform 137

Martech

JANUARY 17, 2025

Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work? When you do, you transform from just another player into the most valuable player and a trusted coach. Without these three elements, your sales and marketing teams fail to establish trust and credibility, and they wont win the sale.

Transform 128

Transform Manufacturing Copywriting Law 128

Martech

MAY 5, 2025

Synergy is non-existent for traditional marketing, which has specialists in separate silos, such as email marketers, copywriters, and data analysts. Positionless Marketing provides three transformative powers: data power, creative power and optimization power.

Transform 102

Transform Traditional Marketing Copywriting Marketing 102

Backlinko

DECEMBER 27, 2024

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Claude can assist with tasks like AI copywriting and content generation, too. 2017 Transformer models Newly developed transformer models allowed gen AI systems to create natural language text for the first time.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. It transforms text into compelling, McKinsey-like visuals. Dig deeper: 3 marketing use cases for generative AI that arent copywriting Email: Business email address Sign me up! Processing.

Transform 130

Transform Analytics User-Generated Education 130

Martech

MARCH 13, 2025

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement.

B2C 95

B2C Branding Transform Thought Leadership 95

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. The idea and purpose behind it are to drive digital transformation, evolve an organization, do smarter marketing, save time and money and produce better outputs. Marketing Podcast with Paul Roetzer.

Transform 99

Transform Marketers Marketing Non-Profit 99

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. AI For Email Coding AI is transforming the way we convert email designs into responsive HTML, eliminating manual labor.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Digital Marketer

MAY 23, 2022

It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics. That’s because transformation sells. An example sales funnel inside Funnelytics.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Rock Content

APRIL 8, 2024

Assemble a dream team of seasoned content experts, copywriters, and content creators to help you when you sign up for a free 14-day WriterAccess trial today. The post Content Repurposing: Transforming Old Content into New Opportunities appeared first on Rock Content.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Youre ready for the next stage in your transformational journey. Is your marketing team on a transformational journey? Is your business on a transformational journey?

Transform 71

Transform User-Generated CMO Copywriting 71

Duct Tape Marketing

APRIL 10, 2024

Dave and I uncover the transformative power of delegation, shedding light on how mastering this skill can revolutionize both your business and personal life. It's time to transform your approach. Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale.

Transform 91

Transform Copywriting Management Communications 91

Rock Content

APRIL 25, 2023

That is why copywriting is a pretty significant part of a business’s digital marketing. In fact, it would be safe to say that copywriting touches pretty much every single aspect of marketing in some way or another. B2C copywriting is an art. What Is B2C Copywriting? Now let’s talk about how to make yours better.

Copywriting 98

Copywriting B2C Transform Product 98

Orbit Media Studios

JANUARY 8, 2025

” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” Joel Klettke, Business Casual Copywriting “Consider testing headlines that include How such as How to get X result, how X client achieved Y result, etc.

Copywriting 111

Copywriting Transform SEO Place 111

Martech

JANUARY 27, 2025

Because if you think about that in software, imagine that in content creation and ads in and copywriting, where the model can sit there and just chug along and say, okay, I’m going to think through how I’m going to do this.” “That changes pretty much everything.

Copywriting 117

Copywriting Marketing Marketers Price 117

Hubspot Marketing

DECEMBER 10, 2024

Heres what Urquilla said: "My client, a career clarity coach, had been consistently posting weekly blogs, working with a copywriter, and even hired web designers to revamp her website and create new landing pages. We adjusted her keyword strategy to focus on terms like career clarity coach and career clarity.

SEO 130

SEO Gen Z Finance Transform 130

Hubspot Marketing

JULY 16, 2024

That’s what copywriter and digital marketer John Paul Hernandez , does. " transformed their client’s user experience and significantly improved the site's performance metrics. While my main focus is on creating high-quality pieces packed with unique insights that help prospects tackle their problems, I never ignore SEO.

SEO 138

SEO User-Generated Transform eCommerce 138

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Social media is a crowded space, and capturing attention is more challenging than ever.

User-Generated 125

User-Generated Social Media Marketing Promotion Transform 125

Martech

MARCH 13, 2024

AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. Before AI, copywriting involved a labor-intensive and time-consuming task of brainstorming and drafting numerous versions to find the most compelling copy.

Transform 125

Transform Copywriting Market Trends Analytics 125

Martech

JUNE 18, 2024

We identified and experimented with areas in the business that included the early phases of idea generation, copywriting and creative evaluation. Now, with the integration of AI, we can utilize our own tools to quickly and efficiently design mood boards, consequently saving costs that can be reallocated to other expenditures.

Copywriting 119

Copywriting Transform eCommerce Advertisers 119

Neil Patel

MAY 6, 2021

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc. The answer is number two. How did they do it?

Copywriting 142

Copywriting Shipping Price Transform 142

Rock Content

JULY 20, 2020

No wonder that one of the most valuable professions on the market is that of a Copywriter, the persuasive writing professional. It is necessary to be able to transform data into information that serves as a foundation for creating valuable experiences for your audience, always respecting the law, being ethical, and remaining transparent.

Transform 24

Transform Law Copywriting User-Generated 24

Neil Patel

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. Phrasee is an AI-powered copywriting tool that uses machine learning to create email subject lines and push notifications that its algorithm believes will drive the highest ROI. It’s clear: machine learning can transform your digital marketing efforts.

Digital Marketing 144

Digital Marketing Transform User-Generated Marketing 144

Sprout Social

AUGUST 28, 2023

Table of contents: Best overall AI marketing tool AI marketing tools for copywriting AI marketing tools for editing AI marketing tools for digital marketing AI marketing tools for automation Best overall AI marketing tool More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software.

Transform 98

Transform Copywriting Marketing Marketers 98

Unbounce

MAY 16, 2023

These AI copywriting tools can write entire social posts, even customizing the messaging for your target audience and driving higher engagement. And with the right AI marketing tools , it can totally transform the way you work. And AI can do all of these things for social media, too.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Martech

JANUARY 4, 2022

Barreira is SVP, Global Chief Marketing and Communications Officer at digital transformation consultancy Publicis Sapient, present in 17 countries and serving clients like Walmart, Nestlé and Audi. .” Teresa Barreira was outlining her vision before meticulously describing the steps on the way to achieving it. Starting with strategy.

Transform 139

Transform Thought Leadership Copywriting Marketing 139

Neil Patel

DECEMBER 21, 2020

It transforms the data you have into natural-sounding text. Plus, natural language generation’s capabilities have transformed recently, meaning improved accuracy. It can transform your data into hundreds or even thousands of original descriptions that match your brand’s voice. However, its capabilities don’t stop there.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. It features interviews with experts in content marketing, copywriting, email marketing, conversion optimization and more.

Marketing Ethics 123

Marketing Ethics Copywriting Transform CMO 123