Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field.

Marketing Automation Platform 117

Marketing Automation Platform CMO Analytics Digital Marketing 117

Martech

NOVEMBER 7, 2024

ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. Sounds great, right?

Transform 131

Transform CRM Analytics Management 131

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. In contrast, large corporations typically target national and international markets with broader campaigns. Data privacy and security are also paramount.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Martech

JULY 25, 2024

In many B2B marketing teams, everything from advertising campaigns to email lists, social media content, lead generation and sales tasking is fundamentally targeted to the key decision maker: usually the person in the C-suite signing off on the new relationship. Are these contacts in your CRM system? Here are a few examples.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. This hinders marketers’ ability to get the whole picture about their performance. As a result, customer data is siloed and inaccessible to every team.

Analytics 126

Analytics Transform Marketers Marketing 126

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. Email List Growth Hack 12: Connect CRM Data Supercharge your email marketing by integrating visitor ID tools with your CRM and email platform (Customers.ai

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Hubspot Marketing

JULY 10, 2025

Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth. Table of Contents What is a CRM for ecommerce?

eCommerce 88

eCommerce CRM Transform Retail 88

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Heres a look at the new features, their likely impact and steps you can take now.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Hootsuite

MAY 28, 2025

It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. In this post well talk only about influencer marketing tools. If youre looking for strategy guidance, check out our full guide to influencer marketing. It also requires far less effort.

Influencer Marketing 110

Influencer Marketing Affiliate Marketing CRM Marketers 110

Hubspot Marketing

NOVEMBER 19, 2024

Consider integrating a new CRM across an enterprise. But if I’m trusting a vendor with my enterprise’s new CRM (and potentially hundreds of thousands or millions of dollars), I need to believe they’re the best fit. Usually, B2B products are more complicated. That change will affect a lot of employees.

Market Research 125

Market Research B2C Marketers Marketing 125

Search Engine Land

AUGUST 5, 2024

At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld , senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce and B2B campaigns.

eCommerce 101

eCommerce CRM Advertising Advertisers 101

Hubspot Marketing

JULY 10, 2025

These tools include HubSpot branding but offer essential marketing capabilities for businesses testing marketing automation software before investing in paid plans. 76% of marketing leaders said that HubSpot increased their conversion rate, and customers experience a 134% average increase in traffic.

Price 76

Price Marketing Automation Platform CRM Customer Journey 76

Marketing Insider Group

DECEMBER 30, 2024

The result is a cohesive SEO social media strategy that amplifies your digital marketing impact. The Relationship Between SEO and Social Media SEO and social media may seem like separate digital marketing tools, but they work hand-in-hand to enhance your online presence.

SEO 68

SEO User-Generated Analytics Digital Marketing 68

Marketing Insider Group

OCTOBER 15, 2024

If your organization is like most others, you may face a familiar obstacle to maximizing the benefits of digital fundraising: driving engagement with your online fundraisers. This guide offers a checklist of digital marketing tips to help increase engagement with your online fundraisers.

User-Generated 63

User-Generated CRM Analytics Digital Marketing 63

Litmus

OCTOBER 17, 2024

By frequent A/B email testing , you can significantly improve your conversion rate and maximize the impact of your digital marketing efforts. This email is a perfect example of how to effectively use product usage or CRM data to show subscribers you truly know and value them. What does that look like in action?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

FEBRUARY 17, 2025

Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or product marketing. Data analysis: Proficiency in data analytics, market research, and performance measurement. Google Analytics).

Customer Acquisition 117

Customer Acquisition CRM Marketing Automation Platform Analytics 117

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Data science Data takes center stage with insights from predictive modeling, advanced analytics, and machine learning driving better decisions.

CRM 103

CRM Law Advertising Advertisers 103

Hubspot Marketing

NOVEMBER 14, 2024

For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable. While we offered multiple engagement channels (e.g.,

Direct Mail 131

Direct Mail Marketers Marketing Email Marketing 131

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Hubspot 's AI helps you create and optimize email marketing campaigns that convert better.

Price 123

Price Thought Leadership Transform User-Generated 123

Search Engine Land

AUGUST 6, 2024

I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns. Dig deeper: 4 ways to check your website’s Google consent mode setup Get the newsletter search marketers rely on. Processing. See terms.

Analytics 74

Analytics CRM Law Advertising 74

Hubspot Marketing

JUNE 30, 2025

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

Management 111

Management Inbound Marketing Marketers Marketing 111

Orbit Media Studios

AUGUST 6, 2024

It’s still an interesting and important question for digital marketers. They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. The specific numbers aren’t that important. But how inaccurate is Google Analytics?

Analytics 134

Analytics Law eCommerce Place 134

Power Digital Marketing

JUNE 3, 2025

Leverage Customer Data for Personalization A data-driven approach is the foundation of effective omnichannel marketing. Utilize AI-driven analytics and CRM tools to track customer behavior, preferences, and past interactions. Explore our marketing services today and take your omnichannel strategy to the next level.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketers 52

Hubspot Marketing

JULY 15, 2025

That’s where Customer Relationship Management (CRM) software comes in. Purpose-built CRMs for legal businesses offer centralized platforms to track client communications, automate intake processes, manage documents securely, and ensure compliance with industry standards. Table of Contents What is a CRM for legal businesses?

Law 68

Law CRM Transform Real Estate 68

Neil Patel

JULY 11, 2025

It takes what you know about them—through analytics, CRM insights, customer feedback—and shapes it into a story you can build a strategy around. In digital marketing, user personas help ground your messaging. Start by collecting input from multiple sources, like interviews, CRM data, web analytics, and support logs.

CRM 66

CRM Whitepaper Analytics Education 66

Martech

SEPTEMBER 18, 2024

” or “How does AI impact digital marketing?” Analyze consumer behavior, search trends and engagement data with tools like Google Analytics , social listening platforms and CRM systems. For example, if searches for “best CRM software for small businesses” spike, create and promote relevant content.

Customer 70

Customer Key Performance Indicator CRM Management 70

Martech

JUNE 18, 2025

In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. With Einstein GPT, they brought generative AI into CRM workflows. Need 100 social posts tomorrow? Launch a campaign before lunch? No problem. The broader AI industry?

Transform 103

Transform Thought Leadership Shipping CRM 103

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Final thoughts To wrap up, the merging of adtech and martech is changing how digital marketing works leading to a more productive and focused way of connecting with consumers.

CRM 59

CRM Law Advertising Advertisers 59

Hubspot Marketing

APRIL 22, 2025

The agent also uses Application Programming Interfaces (APIs) to gather data from various sources like calendars and CRM platforms. Slack or Email to communicate with the marketing team. CRM tools like HubSpot to log team interactions. Agents make decisions and respond to feedback. Zoom or Teams to set up a meeting room.

User-Generated 114

User-Generated CRM Transform Health 114

Sachs Marketing Group

APRIL 7, 2025

Marketing automation has long been a cornerstone of modern digital marketing strategy. It enables marketers to streamline repetitive tasks, nurture leads, and improve campaign efficiency. However, the integration of artificial intelligence (AI) into marketing automation is completely redefining what is possible.

Transform 52

Transform User-Generated Marketers Marketing 52

Hubspot Marketing

FEBRUARY 25, 2025

Eugene Mischenko , President of the E-Commerce & Digital Marketing Association , feels that MOFU content often misses that problem-solving mark. A customer relationship management (CRM) tool can help you track leads in your funnel and see where they might get stuck. That doesnt mean just saying youre the best.

Transform 96

Transform Marketers Marketing Gen Z 96

Welcome Software

OCTOBER 2, 2024

With the competitive market for hiring, this sometimes means growing sales reps inside your organization. Digital meetings software, good CRM, sales enablement tools, even the burgeoning AI offerings can amplify sales reps’ impact on your customers.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Hubspot Marketing

DECEMBER 23, 2024

One of the best comments on this topic came from marketing expert Jessica Apotheker in one of her TED Talks. Apotheker notes that, in the past 15 years, marketing has evolved from a set of general skills to more specialized skill sets. That includes digital marketing or marketing technology.

Transform 120

Transform User-Generated Marketers Marketing 120

Lynton Web

MAY 8, 2025

Reserve this channel for information members genuinely need to know immediately, and you'll maintain its effectiveness while strengthening member relationships Customer Relationship Management (CRM) A recreation-focused CRM centralizes member data and enables personalized marketing.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Customers.ai

NOVEMBER 25, 2024

Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. CRM Systems: Build Customer Profiles That Mean Business A CRM is only as effective as the data it’s built on. CRM Integration: Syncs with platforms like HubSpot, Salesforce, and more.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Zumvu

JUNE 17, 2025

Contact our news team at info@zumvu.com Know More Featured Reviews Get Featured Sales & Marketing , Content Marketing Content Fuel: Automate your Content Creation with SEO Writing Service Feb 10, 2021 Sales & Marketing , Video VEED Review: Is it worth your consideration?

Finance 59

Finance Transform CRM Social Media Marketing 59

Customers.ai

NOVEMBER 20, 2024

Tracking Tools: Don’t forget tools like Google Analytics, email marketing platforms, or CRM software. Be sure to account for hidden costs that often catch marketers off guard, such as: A/B Testing: Running multiple versions of ads or emails to optimize performance. Integrate with CRM: Connect the tool to your CRM (e.g.,

PR 78

PR Gen Z User-Generated Analytics 78