Adobe Experience Cloud Blog

NOVEMBER 1, 2012

by Dayna Rothman What is the difference between email marketing and marketing automation? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

Email Marketing 132

Email Marketing Whitepaper Marketing Marketers 132

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. a CMO, IT manager, or procurement officer). Repurpose content.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 123

Email Marketing B2C Law Marketing 123

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Follow-up and re-engagement emails.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketing 110

Lusha

DECEMBER 9, 2024

Email, CRM systems, and lead-scoring tools can be a big help here. Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. Think of it as building a relationship, one email at a time.

CRM 52

CRM Whitepaper eBook User-Generated 52

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Timing matters. How will you know?

Transform 85

Transform Marketing Marketers Gen Z 85

Martech

FEBRUARY 28, 2022

.” I don’t mean to minimize how B2B companies use email, but I see plenty of room for us to expand our use of marketing automation and email to move our companies forward. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. CRM agility.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Trade Press Services Newsletter

MAY 4, 2023

HubSpot Academy Certifications HubSpot is a popular software tool for marketers, and many organizations use HubSpot’s CRM platform to attract visitors, convert leads, and close customers. In addition to marketing certifications, HubSpot offers certifications in academy sales, service, data privacy, web design, and web development.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Adobe Experience Cloud Blog

JANUARY 30, 2018

They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event. Digital assets are content and multimedia you offer on your website, landing pages, and in emails. But a CRM is not a system of engagement.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Adobe Experience Cloud Blog

JUNE 14, 2013

Compare that with average email click rates of 5% and it doesn’t take much to understand why modern marketers view interactive content as the next generation of content marketing and are weaving it into their email marketing templates, landing pages, blog posts, websites and social media channels.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Marketing 134

Marketing Insider Group

OCTOBER 21, 2020

Email Marketing. billion email users by the end of 2023, email marketing is an excellent way for you to reach your target audience. In fact, 81% of small businesses report that email is their primary lead generation and retention tool. Use a CRM or EPS to automate sending emails at the right time.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Hubspot Marketing

JULY 10, 2018

Premium placement: In an increasingly commodified SaaS category, like a CRM where features are more standardized than unique, being included in a premium placement can make or break your sales opportunity. HubSpot’s blog publishes tips, listicles, ideas, inspiration, insights, reports, ebooks, white papers, videos, etc.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

APRIL 5, 2023

Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers. Let's explore what that means.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Sprout Social

FEBRUARY 10, 2020

Here’s an example of an infographic created by email marketing tool Campaign Monitor : This infographic is designed to attract visitors who are actively searching for the importance or effectiveness of email marketing. Take a look at the three tactics below: Email marketing. More on this in a bit.

Inbound Marketing 145

Inbound Marketing Outbound Marketing Marketing Marketers 145

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Unbounce

JULY 6, 2020

They’re likely in your CRM, nurtured with emails, blog posts, and social media posts. Reports/Whitepapers – A whitepaper is a great B2B reward for prospects and leads, with over 82% of buyers saying they rely heavily on whitepapers to make purchasing decisions.

eBook 145

eBook Whitepaper CRM Place 145

Martech

MAY 25, 2022

It even connects to your CRM and your analytics dashboard. As such, let’s take a look at aesthetic considerations for a couple of marketing solutions, including: • Conversational chat technology. Email marketing software. . Email marketing software. But what does the email look like to the user?

Whitepaper 113

Whitepaper Email Marketing CRM Customer 113

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Marketing Insider Group

MAY 25, 2021

You can also gather internal intent data through a content relationship management (CRM) system or another marketing platform. Whitepapers. Then you can reach out directly and share your content via email and targeted advertising campaigns. External Buyer Intent Data. Content/channels for the awareness stage: Blog posts.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. You’re not alone. What a relief.

CRM 95

CRM Email Marketing Whitepaper Shipping 95

Neil Patel

APRIL 2, 2021

As much as we’d like to believe people are interested in our content, few people wake up hoping to find a new article or whitepaper to read. You can use contact segmentation to manage this in your customer relationship management (CRM) system, which means organizing your customer contacts into groups based on what stage they’re in.

User-Generated 118

User-Generated CRM Inbound Marketing Whitepaper 118

CXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. It dives into highly relevant topics, like reducing cart abandonment rates through automated email sequences. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

CXL

MAY 27, 2022

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Close.io ’s content marketing machine is successful because it offers unique value. Demandbase’s partners, for example, are all in the account-based marketing space.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Campaign Monitor

FEBRUARY 25, 2022

One of the best things about email marketing is how email content can be used to educate and delight users all at once. Deals and discounts (aka incentive emails ) are a big deal in the world of email marketing. Offering discounts through email is simple, proven, and easy to implement.

Whitepaper 75

Whitepaper Customer loyalty eBook Education 75

Search Engine Land

MARCH 29, 2023

On the map above, the starting category is marketing automation which is highly correlated to other big categories such as digital marketing, email marketing, content marketing, and growth hacking. As marketers, we simply can't use the same whitepaper or demo we might leverage on Google or LinkedIn Ads.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Adobe Experience Cloud Blog

OCTOBER 4, 2008

As a follow-up to my post about the importance of reputation in email marketing , I interviewed Spencer Kollas, director of delivery services at StrongMail , about the latest technology solutions to manage reputation and optimize deliverability. Where do most marketing automation and CRM solutions fail when it comes to deliverability?

Whitepaper 51

Whitepaper CRM Email Marketing Management 51

Pam Didner

APRIL 2, 2021

White papers. Some even consider apps, social media posts, email or lead magnets as different types of content marketing. Here are some examples: marketing automation and CRM integration, content management library in different countries, translation using machine-learning etc. Infographics. Case studies.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Rock Content

AUGUST 25, 2020

.); analysis: after collecting data, it’s essential to develop ways to organize it and make it useful for marketing, often requiring the use of specialized tools and platforms, such as a CRM ; application: finally, it’s time to use the knowledge acquired in such strategies. Email marketing.

Transform 95

Transform Whitepaper User-Generated Law 95

Lusha

JULY 11, 2024

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. Ebooks and whitepapers: Offer in-depth resources on relevant topics. Infographics: Present complex data in a visually appealing way.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Litmus

MAY 20, 2019

To build a smart, data-driven email program, you need the right data and understand how to translate metrics into tactics that drive results. What are the best practices for defining key email performance indicators for emails with various goals? Jason Rodriguez: I think the big one is overall ROI for email marketing.

Whitepaper 60

Whitepaper Analytics eBook Promotion 60

Unbounce

OCTOBER 15, 2024

Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. These assets can convert your readers into hand-raisers, ready to be nurtured via email marketing efforts. This can include online forms, referral links, or a dedicated email address.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Lusha

DECEMBER 16, 2021

Sales data of a company is collected from your databases and sales tools, like your CRM, surveys, and customer feedback. Great data: Linkedin brings in 25 high-value leads each month, 10% more than email marketing and cold calling efforts. Is sales data analysis really the answer to shorter prospecting times?

Whitepaper 52

Whitepaper CRM Energy Communications 52

Lusha

JULY 11, 2024

This interest could manifest in various ways: Downloading a piece of content: They may have grabbed your latest eBook or whitepaper. This could include downloading a whitepaper, attending a webinar, or requesting a demo. For example, a demo request might be worth more points than a whitepaper download. Is it a priority for them?

Whitepaper 52

Whitepaper Transform CRM eBook 52

Rock Content

MARCH 30, 2020

Nowadays, it is helping businesses and marketers all over the world to reach customers, establish a relationship with them, and make more sales. First of all, imagine a company that offers CRM software. For this reason, he has been talking to the CEO about the possibility of acquiring a CRM system. An example of a persona.

eBook 69

eBook CRM Customer Journey Whitepaper 69

Lusha

SEPTEMBER 7, 2023

Marketing needs to know what to do in order to generate and nurture leads and when to call in someone from the sales department. A shared CRM tool so that all interactions with leads are properly recorded (and so that you can properly qualify your leads – which we’ll get to in a bit). That’s where marketing automation comes in.

Whitepaper 52

Whitepaper CRM eBook User-Generated 52