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The Future of CRM and Marketing Management: Trends to Watch

Marketing Insider Group

Marketing management trends don’t move slowly. CRMs are doing more than managing contacts. AI in CRM and marketing isn’t new. New privacy laws and cookieless tracking force marketers to rethink how they collect and use data. CRM Isn’t Just for Sales Anymore It used to be a glorified Rolodex for your sales team.

CRM 100
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What’s the difference between AdTech and MarTech?

illumin

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager. What is Adtech?

CRM 103
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How Accurate is Google Analytics? The Average Level of GA4 Inaccuracy. [New Research]

Orbit Media Studios

They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. Sites that use a consent management platform (CMP) such as Cookiebot give the visitor the option to accept cookies. It’s also good to comply with privacy laws.

Analytics 133
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Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

Hubspot Marketing

In fact, you spend so much time planning and executing on the email strategy, you hardly ever connect with the other marketers on your team who manage the company’s blog and content, social and chat, website, video strategy, events, PR, and more. While you may be familiar with a CRM, you probably aren’t using it to its full potential.

CRM 145
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How to START building a modern digital marketing plan

Search Engine Land

Additionally, changing privacy laws and attribution challenges add to the complexity. In some companies, this step is completed with exhaustive research, business intelligence data and financial information backed up end-to-end through CRM or other platforms. With so much happening, it can be overwhelming to keep up.

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The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

Adobe Experience Cloud Blog

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Now you have two Anns in your CRM! Privacy Laws/GDPR Compliance.

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Best Document Management Software

Neil Patel

Everyone I work with uses document management software, and you should too. Whether you are trying to go green, stay organized, build great looking newsletters, or meet the most stringent regulations, document management software can make a hard process much easier. The Top 5 Options for Document Management Software.