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How to Effectively Manage Leads at Every Stage in Your Sales Funnel

Hubspot Marketing

Effective sales lead management is one of the core principles of any successful business. When you get lead management correct, you can convert more prospects into customers, streamline operations, and improve the sales experience. But it's not always clear how to create an effective lead management process. Data storage.

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How to Easily Manage Customer Data Across Multiple Apps

Hubspot Marketing

Wouldn’t it be nice if customer data management were easy? Managing customer data can get messy, especially if your business uses multiple apps. In this post, we'll cover: What is Customer Data Management? Benefits of Customer Data Management. Best Practices of Customer Data Management. Where Customer Data Lives.

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Best Document Management Software

Neil Patel

Everyone I work with uses document management software, and you should too. Whether you are trying to go green, stay organized, build great looking newsletters, or meet the most stringent regulations, document management software can make a hard process much easier. The Top 5 Options for Document Management Software.

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What Is CRM Email Marketing? Is It Right for You?

Vertical Response

CRM email marketing is one of the best tools used by some of the most successful companies all around the world. However, many business owners and managers that could really benefit from this strategy don’t know the first thing about it. So, what is CRM email marketing? What Is CRM Email Marketing?

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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

equivalent of the GDPR , the European law about data protection and privacy that serves as the gold standard for privacy compliance. New technology including cloud applications, customer relationship management (CRM) platforms and data lakes makes it hard to maintain up-to-date personal data records.

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HubSpot’s August releases: A manager’s guide

Martech

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. CRM records improvements. Be cautious if you enroll in this public beta.

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Law 123