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Conducting B2B Market Research the Right Way — Here‘s Everything I’ve Learned

Hubspot Marketing

I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Table of Contents What is B2B market research?

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Mastering data-driven decision-making in the strategy phase

Martech

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Many leading brands implement a marketing-focused customer data platform (CDP) with seamless data integration from various sources, such as CRM systems, social media analytics and email marketing tools.

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Unlock the real value of genAI in martech

Martech

Dig deeper: Data analysis and market research top list of AI use cases Making money While genAI is great for efficiency, it’s also driving revenue growth by enhancing customer experiences. Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue.

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8 Applications of ChatGPT for Business: Beyond the Hype

Marketing Insider Group

The tool seamlessly integrates with CRM and email, providing value in sales assistance, training, and personal task management. Market Research One of the most efficient ways to use ChatGPT is employing it to conduct market research by analyzing large volumes of data.

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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies.

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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. That means it’s best for brands that develop long-standing customer relationships, both before and after purchase, and that use multiple marketing approaches rather than sticking to social.

Analytics 119
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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

To access the insights you need, collect data from marketing research, social analytics, and your CRM. And, make sure to follow data lake best practices to provide marketing analysts with a centralized data store that is complete, up-to-date, and accessible.

Gen Z 111