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How to clarify marketing metrics to impress the C-suite

Martech

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance 126
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Loomly Pricing: Features, Costs & ROI Guide

SocialPilot

Loomly is known for its intuitive, user-friendly interface, helping businesses of all sizes effortlessly create, schedule, and analyze content. Over time, its cost structure has raised eyebrows, with subtle fees and plan restrictions making potential users think twice.

Price 81
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7 best CRMs for event management businesses

Hubspot Marketing

That’s where a great CRM comes in. This guide breaks down the top 7 CRMs built for event managers like you. Event companies using the right CRM respond to leads faster and keep more clients happy. Table of Contents What is a CRM for event management? A CRM for event management is your digital command center.

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5 best CRMs for legal businesses in 2025

Hubspot Marketing

That’s where Customer Relationship Management (CRM) software comes in. Purpose-built CRMs for legal businesses offer centralized platforms to track client communications, automate intake processes, manage documents securely, and ensure compliance with industry standards. Table of Contents What is a CRM for legal businesses?

Law 67
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5 best CRMs for construction businesses in 2025

Hubspot Marketing

With long project cycles, complex stakeholder networks, on-site and off-site coordination, and a steady stream of subcontractors, suppliers, and clients, construction businesses have unique customer relationship management (CRM) needs far beyond the average sales pipeline. That’s where the right CRM can really make a difference.

CRM 100
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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision. Right behind them is Gen Z.

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When Are Leads Born? How to Do Time Analysis of Lead Generation Using GA4 + AI

Orbit Media Studios

In this article, we’ll show methods for discovering the speed and timing of your lead generation by combining GA4 and ChatGPT …or any model that lets you upload spreadsheets. Lead generation by time-of-day and day-of-week First, let’s find out when visitors tend to become leads using GA4 data. Analysis was very difficult. Fix it quick!

CRM 78