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B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

Hubspot Marketing

I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA. She says that “the difference between email marketing and [B2B] newsletters is really a difference between performance marketing and content marketing.”

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How to transform your website into a continuous marketing powerhouse

Martech

Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation. Comprehensive marketing automation : Leverage platforms like HubSpot or Marketo for end-to-end marketing automation, from lead nurturing to campaign management.

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Key marketing lessons from startup to scale-up

Martech

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 116
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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. two years ago.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Brearton shared that CabinetM did replace their CRM during this time period. We were able to combine our marketing automation and CRM and do a lot more,” she said. “So This led CabinetM to rethink the CRM category, taking into account all players that have entered the scene. So I do think it’s a functionality issue.

CRM 114
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Social marketing and performance marketing collide. Citadel used traditional public social feeds to promote the tournament and create excitement. Social marketing and performance marketing collide. Enter social performance marketing. Employers take center stage in a divided world.

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

For example, Persado uses AI to create higher-performing marketing messages. The savviest marketers utilize AI to intelligently scale production while manually optimizing and promoting high-value assets. This presents an opportunity for generative AI to simplify testing of alternatives.

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