Hootsuite

MAY 28, 2025

If you want to create a campaign that focuses on a single platform, these native tools can be a good place to start. 3 influencer relationship management (CRM) tools A good influencer CRM helps you develop and maintain long-term creator relationships. Theres also a free Chrome extension for influencer analysis.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketers 109

Martech

JANUARY 27, 2025

At the heart of this frustration is a structural problem rooted in CRM systems. I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect. Seriously, why even bother using this in the first place? Once a Lead becomes a Contact, thats it its a one-way trip. Processing. See terms.

CRM 119

CRM Communications Marketers Marketing 119

Martech

JULY 24, 2024

Why can’t you get all your data in one place? It’s almost impossible to get the deep insights that would reveal themselves if you could get all the data into one place. Getting all the data in one place, however, is not easy. Also, you should aim to eliminate spreadsheets, especially if you have a great CRM.

CRM 121

CRM Marketing Automation Platform Analytics Place 121

Martech

NOVEMBER 8, 2024

Your CRM likely holds more valuable insights than you realize. It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. Clear goals and objectives.

Gen Z 128

Gen Z CRM Millennials B2C 128

Hubspot Marketing

JULY 12, 2024

The second coolest feature is the integration that automatically adds new members to your HubSpot CRM when someone joins your community. In other words, your users can see results from your knowledge base, crowdsourced answers, your CRM, and Google, all in one place. But I may be slightly biased!) See what I did there?)

Management 99

Management CRM Price Analytics 99

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Understand integration points between CRM, automation, and reporting platforms.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Martech

MAY 21, 2025

The April HubSpot updates bring new power to automation, deeper reporting insights and long-awaited improvements to forms, workflows and CRM customization. With this optional setting enabled, any email to or from a contact already in your CRM will be logged automatically, even if its sent from mobile or your regular inbox.

CRM 71

CRM Management User-Generated Health 71

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. The post HubSpot and TikTok announce lead gen CRM integration appeared first on MarTech. Get MarTech! In your inbox.

CRM 126

CRM Customer Acquisition User-Generated Price 126

Martech

OCTOBER 22, 2024

The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Management of products, orders, customers, pricing and promotions in one place. With a suite spanning marketing, sales, service and commerce, personalized messaging and support become easier.

eCommerce 120

eCommerce Transform CRM Price 120

MarketingOps

APRIL 3, 2025

5 Automation Plays to Supercharge Your Salesforce Data To harness the treasure trove of insights hidden in your CRM, your data must be accurate, consistent, and actionable. And your CRM is no different. Lets say your CRM has multiple entries for the same customer, each with slightly different details, like John Doe and John.

CRM 130

CRM User-Generated Marketing Automation Platform Management 130

Martech

JANUARY 8, 2025

The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). From there, use your CRM to send recap emails or next steps within two hours of the meeting. Also, work with sales to ensure your CRM integrates perfectly with tools that make this process efficient.

CRM 126

CRM Customer Acquisition Analytics Communications 126

Search Engine Land

AUGUST 14, 2024

Qualifying leads for ad platforms using CRM data. CRM or other database Everything you do in lead gen revolves around generating inbound queries. You need a place for those leads to go, a process and people to follow up with them and a way to determine which ones are most valuable to your business. Connect your CRM.

Advertising 116

Advertising Advertisers Branding CRM 116

Martech

JULY 31, 2024

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Once your tighter standards are in place, I recommend setting a revised acquisition target. It doesn’t really move the needle as much as systems in place that are picking up their cues.

Customer Acquisition 124

Customer Acquisition CRM Email Marketing Place 124

Martech

MARCH 20, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Currently, A/B tests are available for CTAs placed on your website, with email CTA testing not yet supported.

CRM 100

CRM User-Generated Management Communications 100

Martech

SEPTEMBER 6, 2024

With the new Social Inbox, you can streamline all your social interactions in one place, eliminating the need to switch between platforms. It identifies target companies and contacts within your CRM, researches their business needs, detects intent signals, and crafts personalized emails.

CRM 116

CRM User-Generated Analytics Management 116

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This enhancement also saves a lot of time and puts more of your vital product information in one place. Having all of this information in one place will be a significant time saver.

CRM 113

CRM Analytics Place Product 113

Martech

SEPTEMBER 25, 2024

Features lead marketers to look for replacements While cost is important for replacement applications, the survey found it’s features that are most likely to send marketers and marketing operations professionals looking for a replacement in the first place. Source: 2024 MarTech Replacement Survey.

Marketing Automation Platform 114

Marketing Automation Platform CRM Price Marketers 114

Hubspot Marketing

APRIL 30, 2025

Ive placed an image of one below. Lets stick with the example of a buyer looking for a CRM. If looking for a CRM, the buyer is ready to click Start Free Trial. For this example, Ive chosen CRM. Demo CRM, for example, clearly needs to go to a page where a CRM can be demoed. Search it in your keyword tool.

SEO 110

SEO CRM User-Generated Education 110

SocialPilot

JANUARY 6, 2025

This connection allows you to centralize all your review-related tasks, i.e., responding to reviews, tracking feedback, and analyzing customer sentiment, in one single place. Thus, you can easily respond to reviews from a single dashboard and monitor all feedback in one place.

CRM 110

CRM Management User-Generated Price 110

Hootsuite

OCTOBER 7, 2024

Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records.

Analytics 118

Analytics PR Price CRM 118

Hubspot Marketing

NOVEMBER 19, 2024

Consider integrating a new CRM across an enterprise. But if I’m trusting a vendor with my enterprise’s new CRM (and potentially hundreds of thousands or millions of dollars), I need to believe they’re the best fit. You’ll also see researchers place greater weight on responses based on a respondent’s influence over a final decision.

Market Research 119

Market Research B2C Marketers Marketing 119

Martech

FEBRUARY 13, 2025

This update improves data accuracy and speeds up CRM management by ensuring edits are instantly applied, reducing frustration and making data entry more efficient. Instead of managing multiple workflows, admins can now map, execute, and analyze their full marketing automation strategy in one place.

CRM 101

CRM Health Transform Management 101

illumin

AUGUST 15, 2024

One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. This lets advertisers reach the right audience, in the right place, without wasting time and effort on irrelevant locations. You can use this audience to increase reach or to suppress a list of unlikely voters.

Advertising 105

Advertising Advertisers Transform CRM 105

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. You should already have the processes in place to manage unsubscribe requests initiated through automatic replies. The suggestions may include unsubscribing.

Email Marketing 120

Email Marketing Copywriting User-Generated Promotion 120

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. However, when performance reviews hinge on how many contacts were added to the CRM, quantity is prioritized over quality. The real job of marketing isn’t to generate clicks.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

JANUARY 8, 2025

It’s also important to note differences between data sources, like GA figures excluding returns while backend CRM data includes them. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key. stitching together Meta spends with Adobe conversions).

Analytics 111

Analytics eCommerce CRM Retail 111

Martech

NOVEMBER 11, 2024

Centralized data: An MPM platform gathers all our marketing data in one place. Integration capabilities: Ensure the MPM platform can integrate with our existing tools and systems (like CRM, email marketing, and social media platforms). Here’s why it’s essential: Why an MPM Platform is important for our launch: 1.

Management 114

Management CMO Marketing Automation Platform Marketers 114

Orbit Media Studios

AUGUST 6, 2024

They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. The Orbit Media site uses a cookie consent banner for visitors from those places. So the databases that record these actions are a better sources of truth. Ironic, right?

Analytics 132

Analytics Law eCommerce Place 132

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. Jumping between your social media analytics , email marketing dashboards, CRM, and other tools sometimes feels like you’re back in the Stone Age. I get it: reporting is a chore.

Analytics 120

Analytics Transform CRM Marketers 120

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. Breeze Copilot (formerly known as ChatSpot) works with AI and your CRM data to help you get work done faster without sacrificing quality.

Analytics 125

Analytics Customer Journey CMO Marketers 125

The Marketing Operations Leader

JANUARY 27, 2025

Tech stack integration for seamless operations : Explore advancements in tech stack integration and data management for optimal CRM and ESP functionality. The way the hiring manager answers these questions will tell you if this is the right place for you to grow. What’s the team culture like? How does leadership measure success?

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Litmus

OCTOBER 31, 2024

CDM vs. CRM Let’s take a quick aside to have a vocabulary lesson on one of marketing’s many acronyms. Customer Data Management (CDM) is a tool that consolidates all of your customer data from various sources in one place. Customer Relationship Manager (CRM) stores customer data like demographics, interactions, and purchase behavior.

CRM 87

CRM Management Email Marketing Transform 87

The Marketing Operations Leader

APRIL 30, 2025

You’ll see: MAP ownership CRM integration Data analysis Campaign ops Sales enablement Revenue reporting System architecture It’s a full-stack team crammed into one role. Here’s the real reason behind the title shift: job consolidation. What used to be handled by 3–5 people is now listed in one job posting.

CRM 130

CRM Place Management Marketers 130

Martech

AUGUST 13, 2024

We want to make sure that customers have the ability to easily pull the appropriate data into our platform from those central data sources and then have a place to marry that data with the data we have — who clicks on an email, what channels are they most responsive in, all the things that we observe.”

Customer 121

Customer Customer Journey eCommerce CRM 121

Sprout Social

SEPTEMBER 26, 2024

The Smart Inbox pulls comments, reviews‌ and Messenger conversations into a central dashboard to review and respond to them in one place. Our social CRM provides conversation history and customer details, to personalize responses. Plus, like Sprout, their social media inbox lets you respond to comments and DMs in one place.

Analytics 101

Analytics Social Media Marketing Marketing Marketers 101

Customers.ai

DECEMBER 4, 2024

Leverage Your Website as a Growth Machine Your website isn’t just a place for visitors to browse—it’s your email list’s secret weapon. Email List Growth Hack 12: Connect CRM Data Supercharge your email marketing by integrating visitor ID tools with your CRM and email platform (Customers.ai The result? Definitely.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Martech

NOVEMBER 26, 2024

To ensure you can optimize customer interactions, stay agile and deliver a seamless customer experience, a good place to start is to audit your CX technology. Integration capabilities: Connecting your CX tech stack Evaluation questions Are all CX tools integrated with your CRM and other customer data systems? Why do a CX tech audit?

Customer Journey 78

Customer Journey CRM Law Analytics 78