Adobe Experience Cloud Blog

OCTOBER 1, 2014

Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. The ROI of Engaging Customers. The truth is that marketing to current customers gets you a higher return on investment.

Customer 134

Customer Customer Acquisition eBook Thought Leadership 134

Hubspot Marketing

JULY 22, 2022

As a marketer, you know you have to spend money to make money. This is particularly true when you're trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. Marketing Channels with the Lowest CAC.

Customer Acquisition 128

Customer Acquisition Direct Mail User-Generated Influencer Marketing 128

Base.ai

SEPTEMBER 3, 2024

Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success In today's rapidly evolving landscape of customer marketing and advocacy, a strong CMA Playbook is crucial for driving customer-led growth (CLG). Customer-led growth (CLG) is at the heart of these initiatives.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketers 52

Adobe Experience Cloud Blog

MAY 20, 2019

Many marketers today feel that focusing on acquiring new customers is the most worthwhile investment. According to this Invesp infographic: It’s five times more expensive to attract a new customer than it is to keep an existing one. Another method to consider when cross-selling and upselling is account-based marketing.

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Martech

AUGUST 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.

Transform 114

Transform CMO Customer Acquisition Retail 114

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail 124

Direct Mail Customer Acquisition Marketers Marketing 124

Base.ai

MAY 8, 2023

The downturn presents a unique opportunity – a chance for you to lead the evolution of B2B marketing, focusing on customer satisfaction, retention, and value creation. So step up and take charge, forging a future where your customer-centric approach stands as a beacon of excellence and resilience amidst uncertainty and change.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketers 52

Martech

OCTOBER 13, 2023

Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is responsible for developing the intelligence, systems, and processes to drive continuing viability and profitability. Market introduction.

Customer Acquisition 126

Customer Acquisition Customer loyalty Customer Customer Marketing 126

Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. Marketing automation has largely been marketed a pre-sales enabler. Marketing Automation'

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Base.ai

OCTOBER 30, 2024

The Evolution of Customer Marketing Programs: Insights from Industry Leaders In the evolving world of SaaS, customer marketing has transformed from a niche experiment to a critical strategic function. Gaining Momentum: The Shift to Strategic Growth As the SaaS industry expanded, so did the potential of customer marketing.

Customer Marketing 40

Customer Marketing Customer Transform Customer Acquisition 40

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. If we’re successful, we cross the finish line with a stable base of happy customers who stay longer and buy more. Your company must add customer marketing to its palette.

Customer Acquisition 120

Customer Acquisition Customer Customer Marketing Marketing 120

Search Engine Land

JANUARY 17, 2024

Modern SEO is packaging a brand’s marketing efforts and online presence to align with Google’s framework. More than building a “Google-friendly” website, your SEO efforts should involve developing a web-wide branding and marketing strategy and packaging the relevant parts for Google. Positions itself in the market.

SEO 114

SEO Branding Entertainment Whitepaper 114

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue). They are wrong!

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 121

Customer Education Customer Acquisition User-Generated 121

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What is marketing automation? What is marketing automation?

Customer 90

Customer Branding Social Media Marketing Marketers 90

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. More specifically, we’ll cover: Why is customer experience important?

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. While others are built for customer care and marketing-specific brands. What is chatbot marketing?

User-Generated 98

User-Generated Marketers Marketing Gen Z 98

Adobe Experience Cloud Blog

AUGUST 2, 2016

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

FEBRUARY 23, 2016

Author: Anne Janzer Marketers love to launch things. We’re talking about customers. The customer launch happens after the sale. In many organizations, marketing checks out at this point, missing the opportunity to have a greater impact on revenue and long-term customer relationships. Start with a “Welcome” email.

Customer 91

Customer Thought Leadership Customer Acquisition Product 91

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. We set up a segment in our acquisition markets this year, which are Chicago and Atlanta.

Acquisition Marketing 77

Acquisition Marketing Customer Acquisition eCommerce Analytics 77

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. However, Content Marketing relied preponderantly on a logic of passive consumption. Interactive content is increasingly gaining strength in marketing.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Taking Up Personalization a Notch Higher In 2024, AI’s impact on digital marketing is more pronounced than ever.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Use Insider

JANUARY 25, 2022

So, what is cross-channel marketing exactly? Put simply, cross-channel marketing combines multiple marketing channels to create connected messaging that can nudge the user to the next step in their buying journey. This is a typical example of cross-channel marketing. These make cross-channel marketing extremely effective.

Shoppers 52

Shoppers Communications Marketers Marketing 52

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketers Marketing User-Generated 52

Lusha

NOVEMBER 11, 2024

Companies face changing market conditions, new customer needs, and pressure to stay ahead. With steady revenue growth, businesses gain chances to expand, stay stagnant, and retain market share. What if you had a plan to handle market complexities and drive sales consistently?

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Use Insider

APRIL 17, 2023

For most brands in the market, personalization means the ability to recommend the right product to the right user. Brands typically rely on using historical and behavioral data to personalize the customer experience on-site with data-driven recommendations. 70% of millennials are frustrated with brands sending irrelevant emails.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Lusha

APRIL 18, 2021

If you’re trying to get an ABM program off the ground, you might want to reevaluate your account-based marketing tactics. . Get pumped to learn about three ABM tactics that’ll target the right people, increase engagement, and squeeze every last drop of money out of your high-value customers. What is account-based marketing (ABM)?

Whitepaper 52

Whitepaper CRM Marketers Marketing 52

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Lusha

NOVEMBER 18, 2024

A sales strategy is a complete plan that outlines how your business will: Approach the market Target customers Close deals Think of it as a playbook for your sales team. A good sales strategy has several key parts: Target market identification: Who are your ideal customers? What problems do they have? What do they need?

CRM 40

CRM Transform Price Communications 40

Search Engine Land

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Politics causing marketing fatigue Election news also causes “media fatigue.” Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75